Rocky Mountain International
Our Services
Our goal is to market the American Rocky Mountain states as a legitimate international U.S. destination.
- Maintain offices in traditional European markets that represent the Real America region states of Idaho, Montana, South Dakota and Wyoming on an annual basis. Offices are located in London, Frankfurt, Amsterdam, Milan and Paris with headquarters in Cheyenne, WY
- Coordinate international marketing activities in traditional markets UK, Germany, France, Benelux and Italy, and establishing the region in emerging markets of Denmark, Norway, Finland, Iceland, Australia and New Zealand
- Produce a multi-language, regional travel website for Idaho, Montana, South Dakota and Wyoming: www.RMI-RealAmerica.com. The site is an excellent travel resource with over 20,000 visitors per year and is the primary response site for travel inquiries on the region.
- Distribute state, gateway city and partner marketing materials to trade, press and consumers while fulfilling inquiries quickly and in a cost-effective manner
- Produce a multi-language, magazine style travel publication for Idaho, Montana, South Dakota and Wyoming: The Real America Guide. The regional piece is distributed in five European markets
- Attend European, Nordic and Australian travel shows and conduct sales missions. This includes presence at vital shows such as WTM London, ITB Berlin and TTG Incontri Rimini
- Coordinate trade and press familiarization tours in the RMI region. This includes the annual Mega Fam Tour for 40-plus European tour operators and U.S. based receptive operators who experience two Real America states a year
- Host annual RMI Roundup for suppliers and tour operators from Europe, Nordic region and Australia. The trade show is a highly efficient, cost effective marketplace for regional product development
- Compile TRIP Reports, which is an online inventory of regional product available. The TRIP Reports are an annual measurement of overnights available in European tour operator brochures and online. We have over 20 years of data
- Maintain online databases for tour operators, media, and suppliers. This includes all contact information and relationship history in our 20-plus year history
- Produce quarterly e-newsletters and Annual Marketing Report. Suppliers and international press and trade stay in touch with RMI activities
- Facilitate corporate sponsorship and partnerships, creating possibilities for comp rooms, discount airfare for fams and Roundup, rental car assistance, etc.
- Travel trade and media liaison. We work closely with trade and media to provide accurate and up-to-date information on the region
- Active member of the Visit USA Committees in the UK, Ireland, Germany, Switzerland, Austria, France, Belgium, The Netherlands, Italy, Norway, Sweden, Denmark, Finland and Australia and through this membership participates in all appropriate tourism trade, media and consumer marketing opportunities offered by the committees.