International Marketing 101: The Do's and Don'ts

Important Links

International Lead Follow-up

Pricing your Product

Commissions

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THE DOs

• Define your objectives
• Analyze your tourism product
• Identify your main selling points
• Analyze your economic environment
• Establish your rates (if applicable)
• Target your markets
• Establish personal relationships
  • Attend RMI Roundup
  • Attend International Shows - ITB, WTM
  • Host Familiarization Tours
• Learn about the market you want to enter
• Use your resources
  • Work closely with your state marketing representative

THE DON'Ts

• Don't go unprepared into foreign markets
• Don't enter foreign markets without a long-term commitment
  • It can take years for new product to develop
• Don't be adamant about what you consider to be your best feature
• Dont push a product that won't sell
• Don't make it difficult to sell your product
• Don't panic if nothing happens immediately