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RMI’s Roundup in Boise was a Success!

2012 IPW L.A.

By Kim Birrell

The Roundup was held in Boise from April 10 – 12.  The host hotel was the Red Lion Downtowner where all marketplace events were held.   Tour operators from the UK, France, Switzerland, Germany, Italy, Belgium, the Netherlands, Norway, Finland and Australia attended, as well as about 73 suppliers from our four state region.  To introduce the tour operators to the area, the Boise CVB made arrangements for a fun fam tour around the area, including stops at Ste Chapelle Winery and Bitner Vineyards, a lunch stop at Indian Creek Restaurant where everyone enjoyed delicious steaks, and an afternoon stop at the World Center for Birds of Prey.  Later that evening the group enjoyed a site visit and dinner with entertainment at the Riverside Hotel. 

The following two days of Marketplaces kept both tour operators and the region’s suppliers very busy with meetings and the Main Banquet.  This Banquet was held at The Basque Center in downtown Boise and entertainment by Basque dancers was provided, including a chance for Roundup participants to learn the traditional dance moves demonstrated by the performers. 

After Roundup a group of ten tour operators participated in a post fam in Idaho led by Nancy RIchardson.  Highlights on this tour were visits to Riggins, Orofino, Wallace, the Cataldo Mission, Sandpoint, and biking and kayaking in Farragut State Park. 

A special thanks goes to the Boise community, the Red Lion Downtowner and the many sponsors who helped our visiting tour operators get a sense of the tremendous hospitality of Boise!  Melissa Cleland and Terry Kopp deserve recognition for their exceptional organizational skills in pulling all the components together to make this such a success. 

Many thanks to our region’s suppliers, some of whom trekked through difficult weather conditions to reach Boise, and to the tour operators who traveled even further, for making this event a great success.  We couldn’t do it without you! 

Bids for the 2014 Roundup to be held in Montana will go out soon.  Please contact Kim Birrell at RMI or Marlee Iverson, your Montana Tourism representative, if you are interested in bidding or in learning more about hosting this event.   We hope to see all of you there in 2014! 

A Special Thank You goes to Alaska Airlines and Catherine Vaurillon, Account Manager for Alaska Airlines in Paris, for providing complimentary tickets between Seattle and Boise for the French Roundup tour operator participants. 


ITB Berlin 2013: Rocky Mountain States Promote Region to the Globe

By Mathias Jung
2012 RMI Roundup, Buffalo, WY
Mathias Jung, Marlee Iverson, Nancy Richardson, Janine Wolski, Rita Green Bellard, Maureen Droz, Gary Schluter

Taking place in Berlin, Germany every year, ITB is one of the world’s leading trade shows for international travel. The RMI delegation had a strong presence in the Brand USA Pavilion during the event March 5-10, 2013. International marketing representatives from state tourism departments of South Dakota, Idaho, Montana, and Wyoming were joined by RMI partner Jackson Hole Chamber of Commerce and official RMI receptive operators America 4 You and RMHTours.

According to the ITB Berlin 2013 Closing Report, there were some 110,000 trade visitors who came to obtain information about all sectors of the international travel industry. Nearly 10,100 exhibitors from 189 countries representing the entire spectrum of the international travel industry and 60,000 members of the general public came during the weekend to find out about holiday destinations and new travel ideas. For the RMI states, this is a key venue and market to reach and build relationships with the travel trade, media and end client.  

The Real America booth was busy throughout the first three days of the show. 37 pre-scheduled appointments were scheduled with key travel trade and media from around the globe. The meetings ranged from freelance journalists and travel publications looking to write a travel story about the region to wholesale tour operators, online marketing groups and exhibit providers looking to build or market the Real America region travel product. Overall, 10 meetings were devoted to media while 27 to trade. We also accommodated many walk-up meetings while distributing state and region travel literature and answering questions.

Throughout the week, discussions were creative and productive providing tremendous follow up potential. 11 meetings were with first-time contacts. The remaining contacts were with operators, trade marketing companies and media, many of which have long-standing relationships with the region. RMI has extensive notes of past discussions and ongoing plans to be coordinated keeping the communication lines open throughout the year. It is nice to reconnect face-to-face and build a business relationship with those companies and people that continue to sell and write about the region. Demand was definitely high.

It was notable that many German, Austrian and Swiss operators that we met with were looking to promote existing product. We received proposals covering all points on the marketing spectrum, from Newsletter and social media sponsorship to product content enhancement and hi-tech vacation builders. We also entertained several appointments that focused on travel agent e-learning programs to build region travel product knowledge. There is no shortage of opportunities and proposals in hand to support those that sell the region to the end client and drive visitors to the region.

New in 2013 and for the first time ever, ITB Berlin allowed direct sales of travel packages during consumer days. Taking advantage of this fact, we invited several tour operators who offer RMI region product to participate in our booth over the weekend. Argus Reisen, who is a specialist operator for USA & Canada focusing on skiing, horseback riding and ranch vacations, was a partner with the RMI region over the weekend. Managing Director, Mr. Dirk Büttner, will be attending the RMI Roundup in April. This strategy worked out extremely well as Argus staff was able to communicate with the general public, selling their offerings, while promoting our region states with material distribution.

The significance of the German market for inbound visitation to the U.S., volume of business conducted at the 5-day event, the marketing opportunities presented and the networking possibilities, make ITB Berlin an imperative component of the RMI states’ annual marketing plan. As one of the world’s largest meeting places for international tourism, this venue provides access to not only the German-speaking market, but also trade, media and consumers across all RMI target markets, making it a great use of staff time and budget allocations.

Having Official RMI Receptive Operators America 4 You and RMHTours attend creates an impact for the entire region. These region trade specialists can book the product and drive sales and are a key factor in what ultimately brings the visitors to the region. Moreover, Official RMI Partner Jackson Hole Chamber of Commerce added significant knowledge and insider expertise to one of the most popular areas in the entire region.

2013 provided a good sign that tourism to the region from the German-speaking market is stable and showing signs of increase for the 2013/14 year. Plans are in motion for a completely redesigned booth with a new region brand, visuals, technology, layout and functionality. It is recommended that the region keep and build on its strong presence at ITB in 2014, while exploring opportunities to partner with Brand USA and other travel marketers when it strategically makes sense.


 

French Mission Targets Toulouse and Paris

By Kim Birrell
2012 IPW L.A.
Rita Greene Bellard, Nancy Richardson, Maureen Droz, Hervé Duxin, Kim Birrell, Marlee Iverson

The French Mission was held in Toulouse and Paris from March 10 through 14.  The four states were represented by Maureen Droz of South Dakota, Rita Greene Bellardo of Wyoming, Marlee Iverson of Montana, Nancy Richardson of Idaho and Kim Birrell of RMI-US. We were led by Hervé Duxin of RMI-France. Visiting Toulouse first, we were greeted by tour operators at each office who recognized and appreciated that the states had made a great effort to travel to see them. This was the first time the states visited this city to promote our region. These tour operators have offices in Paris or larger cities, so most are familiar with the region because they already sell it, but it was worth the effort to meet with product managers personally to assist them with additional information about our region and to provide itinerary ideas and updates.  

After a busy day of meetings in Toulouse, we traveled to Paris for the VIP Dinner and the remaining days of the Mission which were very busy. Overall we had 21 leads. Most meetings were with companies who carry our region’s product already, meeting with product managers who needed updates from the states or assistance with particular itineraries or alternate lodging ideas. We also trained staff who sell our region, such as Compagnies du Monde and La Maison des Etats-Unis.  

Many companies report very strong interest in our region. Directours is getting more and more requests and because of their staff’s participation in Megafam for several years, they are better able to sell our region. Jetset says the season is going really well and they continue to get an increased number of requests for our region. Comptoir reports all is going extremely well for sales to our region. They want to develop winter product to Yellowstone. Le Cercle des Vacances reports that the direct flight to Salt Lake City helps them sell more of our region and they have good expectations for this summer’s bookings. Thomas Cook has increased product in our region with several tours and they are considering doing a special fly drive for ranches in 2014. Visiteurs reports a big increase in business and finds it easier to fly into Jackson from Salt Lake City, which means more bookings. This company has only been selling our region for about three years.  

Indicators from these French tour operators reveal continued optimism about travel to our four states. They continue to add product from our region. Despite serious ongoing economic concerns in France, the French react by focusing on more pleasant things, such as their vacations. They don’t want to cut vacations from their budgets. Operators must find new locations and activities to lure clients on trips. As our region is getting more well known, they genuinely view it as a destination to strongly promote because of its diversity.

The French Mission is an essential part of our marketing efforts in France each year. It is important to connect with tour operators who know our region and want to expand here, and with companies who are new to offering our region in their programs, such as City Discovery and EFH Group (Barbara Livney’s new company). They appreciate the personal advice of the states and this continues to be a very effective way for the states to promote the region.

The French are enamored with the Western way of life, authentic experiences and the wide variety of activities our region offers.  Interest in ranches continues to grow.  We are grateful to the dedication and interest of these tour operators and to Hervé for organizing such an effective event. 


 

Pre-ITB Events Held in Scandinavia

By Barbara Stafford

2012 RMI Roundup, Buffalo, WY
Barbara Stafford, Mathias Jung, Gary Schluter, Jayne Buck, Fred Walker

Osby, Sweden
Swanson Travel Event (Osby, Sweden)
March 1 & 2, 2013
Mathias Jung, Barbara Stafford (RMI), Jayne Buck (Denver CVB) and Fred Walker (North Dakota Tourism) represented the Real America consortium.
Over 1400 US Product buyers attended the annual one-day travel fair at Fort Swanson’s this year.   The Real America presentation was offered twice (45 minutes each sessions) to standing room only crowds.  Tours and fly-drives featuring our region were very popular. 

Discover America Denmark: Copenhagen Event
March 4th
Mathias Jung, Barbara Stafford (RMI), Jayne Buck (Denver CVB), Gary Schluter (RMHTours) and Fred Walker (North Dakota Tourism) represented the Real America consortium.

  • Morning was spent doing staff trainings at NYHAVN, one of Denmark’s largest tour operators and US specialists.  Help develop and revise a Real America Tour being offered. 
  • Pver 175 travel trade attended the workshop and the B2B attracted 48 Danish Tour Operators and Travel media. 

USA voted as the world's best travel destination at Norway’s Grand Travel Awards 2012!
At the annual Grand Travel Awards Gala Monday night it was announced that the Norwegian travel trade had voted the United States as their favorite in the category “Best Tourism Destination.”  Accepting the award, a proud U.S. Ambassador to NorwayBarry B White said; “ We are honored to accept this award on behalf of the U.S., particularly since the question asked in this open category was: Which country do you think will take best care of your clients?” With reference to President Obama’s National Travel and Tourism Strategy, The Travel Promotion Act and the Brand USA initiatives, we assure you that the U.S. is constantly working to improve every aspect of travel to and within the U.S.”

Said Widar Jensen, Chair of Discover America in Norway, “A well deserved recognition of the world’s best destination, - the Norwegian’s love of the U.S. is no secret to us, with double digit percentage increase every year for the last 6 years, and more than 250.000 visitors last year. Norway is the second largest market in the Nordic countries, and the Nordic market the fourth largest in Europe, with more than 1.1 million visitors last year.”

  


 

FY13 Discover America Australian/New Zealand Expos Held Feb. 10–22

Huge numbers of travel agents attended every Expo

By Barbara Stafford

Participants:
James Scoon –Wyoming Travel and Tourism
Fred Walker -North Dakota Division of Tourism
Mitch Knothe–Idaho Division of Tourism
Marlee Iverson - Montana Division of Tourism
Maureen Droz – South Dakota Tourism
Barbara Stafford – Rocky Mountain International

The United States is now the #1 destination for the Australian traveler.  In 2012 one out of every 22 Australians traveled to US for holiday.  Over one million Australians now travel yearly to the US.  Their average stay is 26 days and they visit an average 2.5 states per visit (this represents the highest average for ALL countries visiting US). This is proving to be an amazingly strong market for us.

Another successful mission to Australia & New Zealand.  Interest in our region continues to grow and we are now featured in several of the major Australian tour operator catalogs and websites.   We received an unprecedented amount of media coverage from the travel trade, much of it centered around the new Real America website and the new Australian edition of the Real America Guide.

The new website www.rmi-realamerica.com.au generated a lot of interest from the travel trade industry as we invited them to link their websites (those portions featuring our product) to ours.    We promoted it to the travel agents at the Expos as a “tool” created specifically for them to assist them in customizing itineraries to our region for their clients.   We promoted it to the media as their “one stop site” for up to date info, photos, video or to request a fam.

The new 5 State videos (which were designed to tie each individual states’ video into a seamless 5 state presentation) proved popular.   In addition we have created 12 minute and 18 minute versions and we used them as needed during our various trainings and business presentations.

Australia
Perth

  • Adventure World:  (meeting and training for new WA Director)
  • Perth Expo: (over 200 travel agents)

Sydney

  • Adventure World: (2 staff trainings/ 13 staff total)
  • Media Marketplace: Over 100 travel writers and journalists
  • B2B:  Eighteen tour companies were represented
  • RMI Media/Trade Event: Thirty three media and trade attended
  • Sydney Expo: Over 550 Travel Agents

Brisbane

  • Brisbane Expo: Over 200 Travel Agents
  • Media reception:  met with 4 Travel media

Melbourne

  • Melbourne Expo: Over 320 travel Agents
  • Media reception:  met with 9 travel media

New Zealand
Auckland

  • Auckland Expo: Over 250 Travel Agents
  • B2B: Over a dozen tour companies were represented

 


 

Scandinavian Mission Produced over 100 Leads

The “Real America” group at MATKA.   Over 75,000 visitors in 4 days including 7980 travel trade representatives.
By Barbara Stafford

The FY13 Scandinavian Mission was held in January.  Reps from each of the RMI States: James Scoon from Wyoming, Mitch Knothe from Idaho, Vicky Engelhaupt from South Dakota, Fred Walker from North Dakota, Marlee Iverson from Montana along with Jayne Buck from Visit Denver CVB joined Barbara Stafford from Rocky Mountain International on a hectic schedule that brought them to Oslo and Bergen, Norway and Helsinki, Finland.   Over a hundred quality leads were generated during the business events.

The new Scandinavian version of the Real America Guide was The “Real America” group at MATKA.   Over 75,000 visitors in 4 days including 7980 travel trade representatives. very well received by both trade and consumers.  We distributed over 3,000 copies during Reiseliv and MATKA.  

RMI launched four new websites Scandinavia (which are featured on the cover of the new magazine and throughout.  The four new language specific Real America websites:
www.rmi-realamerica.fi (Finnish)
www.rmi-realamerica.no (Norwegian)
www.rmi-realamerica.se (Swedish)
www.rmi-realameric.dk (Danish)
generated a great deal of interest from the tour operators who are enthusiastic about linking their catalog pages (which feature product in our region) to their country specific site.

The new “wrap design” for the Show booths worked well and allowed us to feature the language specific website at both the show in Norway and in Finland.

Please visit the RMI website for a full report of the mission and our activities.

Itinerary for January Mission:  January 10-20, 2013
Oslo, Norway

  • Meeting with Icelandair
  • Staff Trainings (2) USA Spesialisten
  • RMI Trade and Media Event
  • Discover America Norway B2B
  • Reiseliv Travel Trade Show

Bergen, Norway

  • Staff Training Nordmann-Reiser
  • USA Showcase Event

Helsinki,  Finland

  • Staff Training Kaleva Travel
  • Staff Training Suomi-Seuron Matkattomisto
  • Discover America Committee Finland B2B
  • MATKA (Scandinavia’s largest travel trade fair)

Changes at RMI Reflect a Positive Direction

By Mathias Jung

Jung

While the oldest and best regional tourism partnership in the country has continued to be strong and effective, we at Rocky Mountain International recognize that future growth and innovation require a full-time and energetic executive. 
With that in mind and after 22 years as the visionary president and co-owner of RMI, Chuck Box has stepped down to pursue his “second job” as a successful novelist. In turn, he has handed the reins to a new leader.

Effective January 1, 2013, Mathias Jung is the new co-owner of the company with Laurie Box and will serve as RMI’s Executive Director. We at RMI are all excited about the new structure and direction that Mathias’ leadership will provide while building off of the strong foundation and results that Chuck has developed in promoting the Rocky Mountain states of Idaho, Montana, South Dakota and Wyoming internationally.

“Founding and being the executive for the regional effort all these years has been my distinct privilege and honor. I believe in the concept as much as I ever did, and that there is no better job than promoting the tourism opportunities in South Dakota, Wyoming, Montana and Idaho. I know Mathias feels the same way and he’ll bring enthusiasm, dedication, and experience to this greatest of regional international tourism programs.” - Chuck Box

Mathias comes with seven years of experience at RMI, progressing throughout his young career from coordinator to manager and now director. Mathias brings ambition, forward thinking, and long-term commitment to the four-state program. He wants to create and implement state tourism goals and initiatives in the coming years to take this special regional partnership to new levels of international marketing growth and prestige. 

“Everything I’ve learned in the international tourism industry and the success I’ve achieved at this point in my career can be attributed to RMI and the opportunities Chuck and Laurie Box have provided. I admire and respect what the Box’s have accomplished with the regional consortium and am humbled that I was considered as an option to continue the success. I am geared up in my new role and thrilled at the potential these Rocky Mountain states have in promoting internationally.” - Mathias Jung

Nuts and Bolts from France

Update on the French Market
By Hervé Duxin

Howdy from France!
Definitively, France is an interesting country that is packed with contrasts. On one hand, European countries and France are facing a major economic crisis that impacts massively daily life as well as business. 

On the other hand, perspectives for tourism to the USA are very optimistic! With five weeks paid vacation per year, the French are very motivated to escape the daily concerns, traveling to destinations that will provide an enjoyable moment with their families. Amongst other destinations, the United States of America appear to be the most attractive to the French with so many different types of states that each represent a different experience. Our RMI region is offering a large panel of experiences that fulfill all kinds of wishes.

These last years of economic crisis impact seriously the way of work for the ‘Deciders of the Tourism Industry’ who are all working under major stress. Their companies are adding on them more work while decreasing the number of work forces they can optimize (not to say save) budgets. We have in France three kinds of companies:

1)  Most of the Major Companies (Thomas Cook, Nouvelles Frontieres and many others) are struggling with budget. The main reason of their massive loss is because they had been betting for years on easy to sell and mass tourism destinations. They didn’t anticipate the revolutions in the Arabic Countries where they were sending charters of French Tourists. They didn’t anticipate either the Internet syndrome that now allows most of the connected travelers to book online their flights and hotels for easy destinations. Who in France is now buying a trip to New York or Orlando with a Tour Operator?

2)  At the same time, Mid-size companies (Voyageurs, Comptoir, Jetset, Cercle des Vacances, etc) are reporting increase of bookings for the season to come for the RMI region. These companies are working, since many years now, on the “a la carte” travels that need expertise.

3)  The best surprise is coming from the Niche Tour operating companies (Always on Wheels, AMT, Destination Poudreuse, etc) that are optimizing a maximum of their resources and benefits as they sell top customized packages to a clientele who is traveling for a passion for horse riders, for skiers, for motorcyclists, for golfers, for cultural trips amongst other passions.
For these three categories of tour operating companies, the future is to study and to customize as much as possible their products in order to match the new travelers needs. We see major companies are now developing their offer for customized and original packages that would be closer to what is offered by the two other categories. The condition for success is a come back to the essence of their job; bringing added value to their clients with knowledge of the hotels, activities and the region in general and this is very important - service to their clients.

The Real America Region arrived on the French Market at a perfect time 14 years ago. Starting from scratch, we paved the French Road of Tourism to bring awareness on Idaho, Montana, South Dakota and Wyoming as well as our Gateway Cities. The beauty of the Rocky Mountain International program is that we are promoting ourselves as a region with specifics to each state. This marketing is based on a long-term action that reassures the main Deciders of the Tourism Industry on the fact they can count on your French Office to help them face their stress and lack of time to build together packages that will bring tourists to the beautiful RMI region, therefore bring success for their companies and for our region!
As a matter of fact, our region is now very successful in France with more tourists every year. We just finished the French Mission in Paris and Toulouse where the four States of the region had great success this year again!

I feel proud and privileged to be part of a program that is contributing tremendously to bringing visibility, therefore success to our wonderful destination. I will keep on “Whipping and Spurring” to bring more in the future!


Marketing Calendar

See the complete calendar here.

May 6-9: - Idaho Governor's Conference, Idaho Falls, ID
June 8-12: -8-12 Pow Wow Las Vegas, NV

 

News from the Region

Idaho

Idaho

Savor Idaho - June 9th
In its fifth year, the Idaho Grape Growers and Wine Producers Commission will be hosting Savor Idaho, Idaho’s Premier Wine and Food Event. The event will be held on June 9, 2013 at the Idaho Botanical Garden in Boise, ID, featuring 30 Idaho wineries and 20 Idaho restaurants. Savor Idaho gives consumers a unique opportunity to savor the best Idaho has to offer in wine and food. The tasting will begin promptly at 2pm and run till 6pm welcoming 900 guests. Each guest will be greeted with a commemorative wine glass as they taste and sip their way through Idaho’s best.
http://www.savoridaho.org

Ride Sun Valley, June 28 - July 7, 2013
USA CYCLING MARATHON MOUNTAIN BIKE NATIONAL CHAMPIONSHIPS – one of the many featured events at the festival.
The top marathon racers from all over the United States descend on Sun Valley for the glory of the stars and bars. A challenging course will take riders from downtown Ketchum through Sun Valley Resort, over Dollar Mountain and out to tackle two loops of Cold Springs Trail - Warm Springs Trail — Warm Springs Traverse —River Run Trail before finishing at the River Run Base area. Fast flowy and buff singletrack with an ideal singlespeed gradient make this course one for the ages. Approx distance: 50 miles; 7,000’ climbing.
http://www.ridesunvalley.com

Sandpoint Music Festival, August 1 – 11. 2013
The Festival at Sandpoint celebrates its 31st annual summer concert series, August 1 -11, with eight nights of eclectic music under the stars, on the shores of Lake Pend Oreille, in Sandpoint, Idaho.
Since 1983, the non-profit Festival at Sandpoint has hosted its internationally renowned summer concert series in a casual and relaxed atmosphere at Memorial Field, in Sandpoint, Idaho. The Festival is audience friendly. It is a customized concert experience without equal. You can feast on fabulous food and beverages on "Festival Street," or bring your own picnic basket and cooler from home. You can stretch out on a blanket, cruise in a lawn chair (bring your own or rent ours), sit in the grandstands or let loose in our dancing areas.
The Festival is affordable. A limited number of Early Bird Season Passes are available for all eight nights of music for only $199. Our popular Family concert is always only $5 per person, and individual concert ticket prices are less than what you would pay at a big city venue.
Best of all, The Festival is intimate. It feels as though the artists are playing in your back yard, a private concert just for you and yours. In this day and age of huge arenas and skyrocketing ticket prices, we invite you to get back to your musical roots by treating yourself to a concert experience that is rare and precious. We bet you will become a member of our "Festival Family," making the musical pilgrimage to The Festival at Sandpoint year after year, to join the stars, under the stars.
Experience great music...Naturally!
http://festivalatsandpoint.com

 


Montana

Montana

Montana Airport Updates

Billings
BIL Runway Reconstruction for Summer 2013
During the Summer of 2013, the Billings Logan International Airport will be rehabilitating Runway 10L/28R, the main runway used by commercial service airlines to transport both passengers and freight.
The construction program for this runway rehabilitation project will result in the closure of this main runway for six consecutive weekends in July and August of 2013. It will be closed Friday’s – Sunday’s, July 12 – August 18, 2013. This construction option will allow some air service to continue during the workweek and heavier travel days, as opposed to an extended 2-3 week continual closure.
To stay current, check back at:  www.flybillings.com

Billings, Montana’s largest city, serves as a gateway to eastern Montana, with nearby attractions including the Little Bighorn Battlefield National Monument, the Beartooth All-American Road and Yellowstone National Park.

Bozeman
BZN Announces Expanded Summer 2013 New York Service
Bozeman Yellowstone International Airport (BZN) announced a fifty percent increase in non-stop flights to New York/Newark Liberty International Airport (EWR) for the summer season 2013 compared to summer 2012. Located just 14 miles from Manhattan, EWR serves the entire New York-New Jersey metropolitan area. The flights will be operated by United Airlines.

Flights will operate twice weekly; Saturday flights will operate June 22, 2013 through August 31, 2013. Sunday flights will operate June 30, 2013 through August 25, 2013. Flights are scheduled to depart EWR at 8:25 a.m. and arrive BZN at 11:07a.m. The return flights are scheduled to depart BZN at 12:00 p.m. and arrive EWR at 6:00 p.m. United also operates year-round service between BZN and Denver, with seasonal service to Los Angeles, Chicago and San Francisco.

Bozeman Yellowstone International Airport serves as a year-round gateway to Yellowstone National Park. BZN also serves the recreation areas of Big Sky Resort, Moonlight Basin and the Bridger Bowl Ski Area as well as the business centers of Bozeman, Belgrade and Livingston and higher education at Montana State University. For more information about Bozeman Yellowstone International Airport go to www.bozemanairport.com

Missoula
MSO Announces Summer Non-stop Atlanta, GA Service

Delta Air Lines has added a new nonstop destination, Atlanta, Georgia, to their service to Missoula International Airport (MSo). Delta currently offers direct flights to Minneapolis (MSP), and Salt Lake City (SLC). The Atlanta (ATL) service will fly into Hartsfield-Jackson Atlanta International Airport.
The new Saturday-only service is available for booking now online at www.delta.com or by calling 1.800.221.1212. The mainline two-class service provides customers access to more than 900 daily departures to more than 200 destinations.
. “
Missoula International Airport provides year-round access to northwest Montana, with nearby attractions and recreation opportunities of Glacier National Park, Flathead Lake and Seeley Lake, and the higher education at the University of Montana. For more information on the airport, check out www.flymissoula.com.

Glacier Park Lodge Turns 100

The stately Glacier Park Lodge celebrates its 100th anniversary in 2013. Located just outside Glacier National Parks eastern border, the Lodge, named “Big Tree Lodge” by the nearby Blackfeet Indians, remains an architectural wonder with the 60 massive timbers that make its lobby unique. Outside, the views of Glacier’s peaks inspire guests who may be relaxing on the verandah, arriving by a Red Bus or stepping off the Amtrak train at the East Glacier Park station. Today, 161 guest rooms can accommodate over 500 people. Besides relaxing rooms, dining, gift shops featuring local Blackfeet crafts, Red Bus tours,  outdoor swimming pool and golfing are available for visitors to enjoy. For more information on the lodge, celebrations or reservations, check out www.GlacierParkInc.com.

Travel ideas from Montana’s website www.visitmt.com

For travelers interested in Motorcycle touring across Big Sky Country finding trip ideas just got easier.  You can find information on tour routes both paved and unpaved, as well as a list of calendar of events that focus on the motorized two wheel variety.  One of which is based in the hometown of Evil Knievel, Butte MT with an event of the same name. 
http://visitmt.com/experiences/scenic_adventures/motorcycle_touring/

For the non-motorized two wheeler you will find a long list of trails that will keep you busy all summer long at: http://visitmt.com/experiences/outdoor_activities/biking/

Finally if you want to just grab a cup of coffee and enjoy some spectacular scenery check out our guest photography page and explore places in Montana many have never heard of from our page titled “Montana Through the Photographers eye.”  http://visitmt.com/experiences/montana_extras/montana_photography/

9 NEW HOTELS OPEN ACROSS MONTANA
Billings – Northern Hotel – Opening Spring 2013, this renovated historic landmark hotel in downtown
Billings, will offer 160 high-style rooms, from classic rooms to suites offering high speed WiFi, triple sheet  “Goldilocks Sleep System” beds all decorated with a touch-of-the-West detail. Amenities include
complimentary airport shuttle, covered parking, business center, and flat-screen TVs. (406) 867-6771 or
www.northernhotel.com

Bozeman – My Place Hotel – Opening in March 2013, the newest in extended stay accommodation for the
economy traveler, enjoy clean, modern rooms perfectly suited for short or long term stays. Amenities
include a plush bed, premium recliner, and fully-furnished ‘My Kitchen.’ 855-200-5685 or
www.myplacehotels.com.

Great Falls – Holiday Inn Express Hotel & Suites – Features 85 wonderfully appointed guestrooms and
suites. Amenities include a 140 foot indoor water slide and pools, fitness and business center and free
breakfast. (406) 453-4000 or www.hiexpress.com

Helena – Comfort Suites Helena – Features 90 deluxe sleeping rooms with a full array of amenities
included, a free hot breakfast, indoor pool, hot tub, exercise room, business center shuttle service and free wireless high speed internet. (406) 495-0505 or www.comfortsuiteshelena.com

– Residence Inn by Marriott – Features 91, all-suite extended stay rooms offer kitchen, great
room, bedroom and master bath. Amenities include complimentary breakfast and evening socials, aquatic
center, outdoor deck and stunning mountain views. (406) 443-8010 or www.residenceinnhelena.com

Missoula – Holiday Inn Express Hotel & Suites – Features 82 beautiful rooms including 7 Kids Suites,
with bunk beds and Xbox 360 consoles. Amenities include free breakfast, indoor pool and spa, WI FI and
Xbox Kincect game room. (406) 830-3100 or www.hiexpress.com/missoulanw

Shelby – Best Western Shelby Inn & Suites – Opening February 2013, located off I-15, this new hotel
features 74 guest rooms, with refrigerator and microwave set, complimentary high speed Internet access,
flat screen TV, and fluffy white bedding. Amenities include indoor pool and spa, fitness center and a
complimentary hot breakfast. (406) 424-4560 or www.bestwesternmontana.com

Sidney – Holiday Inn Express Hotel & Suites Sidney – Features 75 room ranging from King Suites to
standard Queens. Amenities include free hot breakfast, indoor pool, hot tub and business center. (406)
433-2300 or www.hiexpress.com/sidneymt.

– Best Western Golden Prairie Inn & Suites – Features 72 rooms, each containing a refrigerator
and microwave set, complimentary high speed internet access, iron/ironing board, flat screen TV and fluffy white bedding. Amenities also include a guest laundry, an indoor pool and spa, fitness center and a
complimentary hot breakfast. (406) 433-4560 or www.bestwesternmontana.com

Notable Montana Events:

Browning
North American Indian Days – July 7 – 14, 2013
North American Indian Days, an annual celebration and the largest and most impressive of Blackfeet tribal events, hosts Native Americans from every region of the United States and Canada. Featured events include traditional drumming and dancing contests, the crowning of Miss Blackfeet, a parade, fun run, PRCA Rodeo events and more. Once you hear and feel the mystery of the drum, see the traditional and fancy dancing, and the many proud Native people, then you will begin to understand the Blackfeet. Click here for more information.


Butte
Montana Folk Festival – July 12 – 14, 2013
Celebrating the unique music, culture and cuisine that is found throughout the United States, the Montana Folk Festival is the largest free outdoor music festival in the northwest. Butte’s unique and cultural diverse landscape provides a historic backdrop with mountain views for a grand time. This free 3-day Festival includes seven performance stages, as well as themed festival areas such as the Montana Folklife Area, the Family Area, two Festival Markeplaces and the Festival Food Courts. As always, it will incorporate but is not limited, to the traditional music, culture and cuisine of the American West. This year’s theme focuses on the influence of river’s influence on Montana’s lifeways. This free Festival’s celebration in Butte, Montana is July 12 – 14, 2013. For a listing of the artists and actives, explore www.montanafolkfestival.com


South Dakota

South Dakota

Springtime in South Dakota greets visitors with cooler temperatures and vibrant foliage. The Black Hills of western South Dakota offer spectacular opportunities for your clients to drive through some of the country’s most beautiful landscapes while also witnessing signs of the spring renewal. In Custer State Park, travel on the Wildlife Loop Road to watch newborn buffalo calves and baby pronghorn antelope (pictured) take their first steps. Take a relaxing drive through Spearfish Canyon to experience vibrant green color, roaring waterfalls and stunning hiking trails. Your clients can also enjoy visiting South Dakota’s iconic landmarks like Mount Rushmore National Memorial and Crazy Horse Memorial without the rush of summer crowds.

After a long winter, your clients may be interested in getting out and doing some hiking. In addition to the numerous hiking trails in the Black Hills, South Dakota visitors can journey a short distance east to the colorful, fossil-laden Badlands National Park, which features more than 17 miles of designated hiking areas.

Located in the center of the state, 30 miles north of I-90, is the capital city of Pierre, a small community with big-time recreation – your clients can walk along the banks of the Missouri River, celebrate family gatherings at Farm Island or Oahe Downstream State Recreation Areas, or enjoy world-renowned fishing on Lake Oahe, the nation’s fourth-largest reservoir.

In eastern South Dakota, a short distance from Yankton, the Lewis and Clark Recreation Area is the second most-visited state park in South Dakota and offers fun on both water and land. Northeast of Sioux Falls is beautiful Palisades State Park. Here, visitors can walk along the Big Sioux River where 1.2 billion-year-old Sioux quartzite formations tower overhead. At nearby Devil’s Gulch, cross the 20-foot bridge spanning the legendary leap made by Jesse James on horseback while fleeing the law.

South Dakota has a number of other state parks and recreation areas sure to delight families and independent travelers. When it comes to welcoming the warmer weather of spring, South Dakota cannot be beat!

Rodeos:
South Dakota is proud of its cultural heritage. An important component of South Dakota’s heritage is rooted in ranching and farming. Evidence of this prideful culture is exhibited at the Casey Tibbs South Dakota Rodeo Center in the Pierre/Fort Pierre area and at various events throughout the state. Rodeo, South Dakota’s state sport, is a widely popular tradition.  As the seasons change and warmer weather arrives, rodeo season also begins to heat up. The South Dakota Rodeo Association Foothills Rodeo takes place over Memorial Day weekend (May 25-26, 2013) in Wessington Springs and features a number of exciting competitions, including Bareback Riding, Saddlebronc Riding, Tie Down Roping, Steer Wrestling, Team Roping, Ladies Barrel Racing and Bull Riding. 

Located in the northeastern corner of the state, Fort Sisseton Historic State Park offers an annual event honoring the South Dakota state sport. This 1864 frontier army outpost, turned state park, has 14 of the original buildings still intact. The park offers camping, cabins and special events such as the Fort Sisseton Historical Festival (June 7-9, 2013). Held annually, the festival features a ranch rodeo, black powder shooting, a flag raising ceremony, cavalry and infantry drills, a grand march and several demonstrations.

The following weekend (June 14-16, 2013) features another exciting South Dakota event, this time in the southwestern corner of the state in the legendary Black Hills. The Crazy Horse Stampede Rodeo & Gift from Mother Earth Celebration takes place on the grounds of Crazy Horse Memorial which, when completed, will be the world’s largest mountain carving.

July in South Dakota also features a number of exciting rodeos. The community of Mitchell, known for the World’s Only Corn Palace, is home to the Corn Palace Stampede Rodeo which takes place July 18-21. This summer marks the 43rd annual celebration and offers a number of events including a golf tournament, chili cook-off, cowboy country showdown, parade and, of course, a rodeo. The Wild West town of Deadwood brings another wonderful celebration in July with its Days of ’76 Rodeo, which honors the town’s rough-and-tumble past. The Days of ’76 was recently voted best Midsize Outdoor Rodeo of the Year by the Professional Rodeo Cowboys Association for the 9th consecutive year. This marks the 13th overall Rodeo of the Year award for the Days of ’76. The 90-year-old rodeo captured Small Outdoor Rodeo of the Year honors four years in a row before moving to the medium class.

There are a number of other rodeos that take place throughout South Dakota, year-round. Each celebration displays the prideful heritage inherent in South Dakota culture and illustrates why South Dakota is a beautiful place to visit.

Scenic Byways:
South Dakota is home to wide-open spaces, rolling prairies, roaring rivers and lush, pine-covered mountains. The 17th-largest state in the union also features five scenic byways that highlight some of the most dynamic landscapes in South Dakota.  South Dakota’s scenic byways showcase some of the state’s most spectacular sites. However, there are many more Great Faces and Great Places for your clients to experience in beautiful South Dakota.

Geology:
The geological history of the Black Hills of South Dakota is very unique and has yielded some of America’s most prized treasures, all of which can be enjoyed during your clients’ next South Dakota vacation. The geography of the Black Hills is laid out like a target, as it is an oval dome, with rings of different rock types dipping away from the center. The bull’s eye of this target consists of dense metamorphic granite. On top of the layers of metamorphic granite are thick layers of sandstone. This sandstone layer is known as the Deadwood Formation and was the source of much of the gold found in the 1800s.

In 1874, General George Armstrong Custer and his 7th Cavalry embarked on an expedition from Fort Abraham Lincoln near modern day Bismarck, North Dakota. The purpose of Custer’s expedition was to explore the Black Hills region in hopes of finding a suitable location for a fort and to investigate the possibility of gold mining. In the summer of 1874, Custer’s men set up camp near the present-day town of Custer and found gold in nearby French Creek.

In the northern reaches of the Black Hills lies Deadwood, a cozy mountain town with a wild history. In the late 1800s, Deadwood was the home of numerous gold miners, gunslingers and gamblers. Today, South Dakota visitors can stroll among the cobblestone streets once roamed by legends like Wild Bill Hickok and Calamity Jane. Remnants of Deadwood’s gold mining days can be found at the Broken Boot Gold Mine, an abandoned mine shaft that now offers educational tours. The Days of ‘76 Historic Museum in Deadwood showcases a number of relics from this time period, including a vast collection of Old West stagecoaches. Also located in Deadwood is the Homestake Adams Research and Cultural Center (HARCC), a 10,000 cubic foot museum that provides a comprehensive 126-year history of the Homestake Mining Company. Visitors to the Deadwood area can also drive a short distance to Lead to view the old Homestake Mine. At the time of its closing in 2002, the Homestake Mine was the largest open-pit mine in the western hemisphere. Although gold mining in Homestake has ceased, the mine is now used as a scientific research facility and offers a visitor center detailing the history of the mine.

In addition to the gold-rich sandstone of the Deadwood Formation, a thick layer of Pahasapa limestone (Pahasapa is the Lakota term for Black Hills) can also be found throughout the Black Hills. The porous nature of limestone has yielded over 200 caves throughout the Black Hills region. Jewel Cave National Monument, located near Custer, is regarded as the second longest cave in the world, coming in second only to Mammoth Cave in Kentucky. Another nearby cave also holds high national prestige – Wind Cave National Park (pictured) is the first cave to be designated a national park and features a unique calcite formation known as boxwork. Such high concentrations of this rare formation can only be found within Wind Cave. Rushmore Cave, located near Keystone, also offers tours full of geologic wonder as well as a number of fun family activities. In addition to the caves mentioned, there are a number of other Black Hills caves that offer a wide-range of tours.

History books often relate South Dakota’s past to the rough and tumble days of the Wild West. However, if it weren’t for millions of years of dynamic geological activity, South Dakota’s heritage would not have unfolded as it did.

Events:
http://www.sdvisit.com/travelpro/images/arrow.gif  May 1-5, 2013 – Black Hills Film Festival – Hill City
http://www.sdvisit.com/travelpro/images/arrow.gif  May 4, 2013 – Critter de Mayo – Sioux Falls
http://www.sdvisit.com/travelpro/images/arrow.gif  May 17-19, 2013 – State Parks Open House and Free Fishing Weekend – Statewide
http://www.sdvisit.com/travelpro/images/arrow.gif  May 23, 2013 – Summer Porch Series – Renner
http://www.sdvisit.com/travelpro/images/arrow.gif  May 25-26, 2013 – SDRA Foothills Rodeo – Wessington Springs
http://www.sdvisit.com/travelpro/images/arrow.gif  May 25-27, 2013 – Crazy Horse Memorial Day Weekend Open House – Crazy Horse
http://www.sdvisit.com/travelpro/images/arrow.gif  May 27-September 2, 2013 – Greatest Show on H2O! – Sioux Falls
http://www.sdvisit.com/travelpro/images/arrow.gif  May 31-June1, 2013 – Sisseton Car & Motorcycle Show & Swap Meet – Sisseton
http://www.sdvisit.com/travelpro/images/arrow.gif  June 1-2, 2013 – Crazy Horse Volksmarch – Crazy Horse
http://www.sdvisit.com/travelpro/images/arrow.gif  June 4, 2013 – Concerts in the Park – Yankton
http://www.sdvisit.com/travelpro/images/arrow.gif  June 9, 2013 – Fort Sisseton Historic Festival – Lake City
http://www.sdvisit.com/travelpro/images/arrow.gif  June 21-22, 2013 – Czech Days – Tabor
http://www.sdvisit.com/travelpro/images/arrow.gif  July 2, 2013 – Trolley on the Trail – Deadwood
http://www.sdvisit.com/travelpro/images/arrow.gif  July 4, 2013 – Aberdeen Aqua Addicts Water Ski Show – Aberdeen
http://www.sdvisit.com/travelpro/images/arrow.gif  July 5-7, 12-14 and 19-21, 2013 – Laura Ingalls Wilder Pageant – De Smet
http://www.sdvisit.com/travelpro/images/arrow.gif  July 18-20, 2013 – Sioux Falls JazzFest –Sioux Falls

 


Wyoming

Jackson Hole Hotel Named “Best in the USA”
U.S. News & World Report’s 2013 Best Hotels in the USA have picked the Amangani in Jackson, Wyoming as the number one hotel in the country. The Amangani’s redwood ceilings, slate floors and regional artwork achieve a medley of elegance and naturalism and offers stunning panoramic views of the Grand Tetons and Snake River Valley. Editors analyzed recommendations from many sources, comparing reviews, accolades, and ratings for nearly 2,000 luxury hotels throughout the United States. This luxury resort is part of the Aman Resorts brand and has also won a spot on Conde Nast Traveler’s Gold List in 2013 and 2012. To read more about the US News & World Report’s designation visit http://travel.usnews.com/hotels/usa/. For details on the Amangani visit http://www.amanresorts.com/amangani/home.aspx.

Experience Native American Powwows in Wind River Country
June through August is Powwow season in Wind River Country. A different Powwow can be experienced every week during the summer season. Experience the 54th Annual Eastern Shoshone Indian Days & Rodeo Celebration near Fort Washakie in June. The Northern Arapaho Cultural Experience, which showcases traditional tepees, dancing, and storytelling are held once a week June through August near Riverton, Wyoming. Travel to The Museum of The American West in Lander, Wyoming, which hosts the Eagle Spirit Dancers. To learn more about Native American powwows, including a complete schedule visit www.windriver.org/info/reservation/index.php.

Yellowstone National Park Bus Line, The Linx, Expands Service
The Linx, Yellowstone National Park’s metro bus line, is now offering guided tours of Yellowstone and Grand Teton National Parks. The Linx provides transportation to the Greater Yellowstone region, which includes cities in Wyoming, Idaho, and Montana as well as transportation within Yellowstone National Park. The new tours offer experienced guides that will share their extensive knowledge of the parks’ geology, wildlife, and spectacular landmarks. For a complete schedule of tours and bus routes or to purchase tickets visit www.linx.coop/index.html

Geologic Wilderness Tours
The Wild Calls invites you on a 7-day tour discovering some of the most fascinating and diverse geology in the world. This escorted tour picks up at the Salt Lake City airport and takes you through Flaming Gorge, Wind River Reservation and Yellowstone and Grand Teton National Parks. Learn about geology, paleontology, history, anthropology and archaeology along the way. Lodging, transportation, expert guides, educational materials, and meals are included. Visit www.thewildcalls.com for details.


News from Official RMI Gateway Cities

Denver

Catch Spring Fever
Events through MAY
Wooly Mammoths, Georgia O'Keeffe, Jane Austen heroines, Edgar Degas, pro rodeo all stars and much more! They're all in Denver this spring, along with great hotel deals. http://www.denver.org/what-to-do/events-spring-2013

Discover Downtown History
YEAR ROUND
History comes to life around every corner in downtown Denver. Take this fun walking tour and discover the stories behind The Mile High City's most famous icons.
http://www.denver.org/what-to-do/itinerary/detail?cid=42

Go Beyond the Ordinary!
YEAR ROUND
From 16-foot-tall rubber bunnies to X-Wings straight out of Star Wars, Denver is packed with fascinating curiosities.
Start exploring.http://www.denver.org/what-to-do/itinerary/detail?cid=26

Red/Yellow/Blue (and Black and White)
Clyfford Still as Colorist explores the significance of color in Still's art. Experience five distinct galleries, each devoted to one of Still's signature hues. https://www.clyffordstillmuseum.org/

Now through May 26- Sense and Sensibility: The Musical
Now through June 30- Edgar Degas: The Private Impressionist
May 4-Jan 14 - Catalyst: Colorado Sculpture
May 18-19 - Tesoro Annual Indian Market & Pow Wow
May 19th- Kaiser Permanente Colfax Marathon
May 24-26- Downtown Denver Arts Festival
May 25th - Denver Day of Rock
June 1-2 - Peoples Fair & Chalk Art Festival
June 15-16 - Denver PrideFest
July 5-7 - Cherry Creek Arts Festival


Minneapolis

There never is a shortage of things to do and see in Bloomington, Minnesota when the weather is warm.  When visiting this area, be sure to bring your comfortable walking shoes, as the must-see attraction is Mall of America.  With more than 520 stores, over 50 restaurants an amusement park, an aquarium and miniature golf course there is something for everyone to enjoy.  Plus, with tax free shopping on clothing and shoes, bring an empty suitcase to take home all of the bargains you will score!  And, with more than 400 FREE events hosted inside the mall throughout the year, you’ll be sure to be entertained by someone during your visit.

May – The 21st annual Susan G. Komen Race for the Cure at Mall of America takes place on Mother’s Day, to raise money and awareness for breast cancer.  One of the largest events in the country annually, Race for the Cure draws tens of thousands participants, in a sea of pink, supporting loved ones and friends fighting breast cancer.  A must see while traveling in Minnesota in early May. (May 12)
More than 300 artists, spanning every medium of art, become part of the Edina Art Fair, the second largest art fair in Minnesota.  (May 31-June 2)

June – Women’s Half Marathon and 5K in Bloomington brings avid runners to Bloomington from all across  the country.  With incredible scenery and a challenging race route, runners will see the full scope of how spectacular Bloomington is this time of year.  (June 16)

July – The official kick off to Summer in Bloomington, Summer Fete celebrates Independence Day with fun and flair.  See the fireworks at dusk and enjoy a great lineup of musical entertainment throughout the day.

September –September is full of fun this to see and do, so make your way to us!   Iron Girl Women’s Duathlon is a 2 mile run, 22 mile bike ride, 2 mile run for women only in Bloomington.
ScrapFest brings the most avid scrappers and card makers to Mall of America for 3 days of nothing but crafting.  A must do, you will take home many projects to remember your time in Bloomington.
The 4th Annual Bloomington Heritage Days returns to celebrate Bloomington and community spirit.  Take in a parade of more than 120 floats, a car show, inflatables, arts & crafts area and food galore. (September 21)

Check out all event details at www.bloomingtonmn.org.  With38 hotels with complimentary park and shuttle service to and from the MSP airport and Mall of America, Bloomington is the ultimate destination to stay and play!  Check out the affordable getaway packages www.bloomingtonmn.org/packages.

Chicago

Upcoming Chicago Museum Exhibitions
Adler Planetarium - www.adlerplanetarium.org

  • The Universe:  A Walk through Space and Time- Now Open

The Art Institute of Chicago - www.artic.edu

  • Picasso and Chicago- February 20 – May 12, 2013
  • Impressionism, Fashion, and Modernity- June 26 – September 22, 2013

The Field Museum - www.fieldmuseum.org

  • Creatures of Light- March 7 – September 8, 2013
  • Scenes from the Stone Age:  The Cave Paintings of Lascaux - March 20 – September 8, 2013

The Museum of Science & Industry - www.msichicago.org 

  • Animals Inside Out- March 14 – September 2, 2013

The Shedd Aquarium - www.sheddaquarium.org  

  • Jellies- Extended through 2013
  • Amazon Rising- Newly revised

Spring and Summer Fun Chicago

  • Chicago Gay Pride Parade- Boyztown/Lakeview Neighborhood- June 30, 2013 - www.northalsted.com  
  • Northalsted Market Days -Halsted between Belmont and Addison - August 10-11, 2013
    www.northalsted.com  

Entertainment
Blue Man Group – Open Run - www.blueman.com

ComedySportz Theater – Open Run -  www.comedysportzchicago.com

Million Dollar Quartet – Open Run -  www.milliondollarquartetlive.com

The Second City – Open Run -   www.secondcity.com

The Jungle Book – June 21 – July 28, 2013 - www.goodmantheatre.org

Book of Mormon – Through September 8, 2013 - www.broadwayinchicago.com

Hidden Cultural Gems
Pritzker Military Library – www.pritzkermilitarylibrary.org
Oriental Institute Museum – www.oiuchicago.edu
Glessner House Museum – www.glessnerhouse.org
Wright’s Roby House – www.gowright.org

For information on all of these Chicago events and more, please visit www.choosechicago.com


Hampton Inn Jackson Hole
The Hampton Inn Jackson Hole is thrilled to announce we have a YouTube Channel!  http://www.youtube.com/HamptonInnjh - check it out, what a fun way to showcase our hotel while enticing more interest in the recently renovated property located at 350 S Hwy 89.   Plus, with summer road construction projects beginning on March 25, our hotel will not be affected by the noise, traffic hassles or closures as other downtown properties.  For more information and regular updates, please visit www.jacksonstreets.com.

CHEYENNE
NCAR Facility Opens in Cheyenne
Cheyenne celebrates its Authentic Western history, the city is focused squarely on its technological future especially since the National Center for Atmospheric Research’s new facility, called the Wyoming Supercomputing Center (NWSC), opened here in 2012. The center is the home of the the Yellowstone Supercomputer, the world’s fastest computer for analyzing weather-related data and predicting hurricanes. The facility is a fascinating place to visit, and you are welcome to take a free, self-guided tour of their Visitor Center. You'll see the huge processors and learn how they reuse the heat from the supercomputer to power the building’s air conditioners and furnaces. More than that, the tour is a fun and educational opportunity to learn about atmospheric research and how the world's scientists predict and deal with severe weather. NWSC is open from 8 a.m. to 5 p.m. Monday through Friday and 10 a.m. to 4 p.m. Saturdays at 8120 Veta Drive. Field trips for schools or other groups are welcome, so make sure you give NCAR a call to set up a special day. More details about the computer and visitor’s center can be found at http://nwsc.ucar.edu, or you can call 307-996-4321.

Mall of America News

NEW RADISSON BLU OPENS AT MALL OF AMERICA®
Spring has sprung at Mall of America® with the opening of the Radisson Blu Mall of America on March 15.
The 500-room property is the first hotel to be physically connected to Mall of America, the largest U.S. shopping and entertainment center attracting 42 million visitors annually.  The hotel is located on the Mall’s south side and features luxurious rooms, full-service restaurant, spa and club-level perks.  In addition, Radisson Blu staff will meet guests anywhere inside Mall of America to pick-up their packages to bring back to the hotel while the guests continue to shop.

Mall of America features designer brand goods from throughout the world at 520 stores with no sales tax on clothing or shoes!  The Mall also features 50 restaurants and many attractions for hours of family fun including Nickelodeon Universe®, the nation’s largest indoor amusement park.  Nickelodeon Universe has 30 exciting rides and offers entertainment for Nickelodeon fans of all ages and courage levels.  Other Mall attractions include a large aquarium, LEGO® land, mirror maze, ropes-climbing course, aircraft simulators, miniature golf, 14-screen movie theatre, American Girl®, Build-A-Bear® and much more.
Mall of America will open about 20 new stores this spring and summer.  They will complement existing retailers like Burberry, Michael Kors, Apple, Coach, AIX Armani Exchange, Victoria’s Secret, Hugo Boss, Lacoste, Microsoft and Abercrombie & Fitch.

Guests can save even more money with the Mall of America Coupon Book.  Packed with over 270 discounts offering more than $2,000 in combined savings, the coupon book can be purchased for $9.95 at the Mall but is free for travel partners who offer a Mall of America tour program.  Contact Doug Killian, Mall of America senior director international tourism, at dkillian@mallofamerica.com to get a coupon book voucher on which tour operators and travel agents can feature their name and logo and offer to clientele as an added-value product.

The Mall also offers 400 events each year, all free to guests.  Many Hollywood celebrities and musicians perform at the Mall.  Appearances/performances have included One Direction, ‘N Sync, Arnold Schwarzenegger, Taylor Swift, Britney Spears, Mariah Carey and Heidi Klum.

Events also include the 11th annual Scrapfest from Sept. 19-22.  Scrapbooking is a hobby that has become popular world-wide featuring ways to assemble, organize and display items like family photographs.  Scrapfest features scrapbooking seminars and hands-on workshops for three days in the Mall and is popular with girlfriends, mothers/daughters and other guests.  More than 25,000 visitors from as far away as Australia attend the popular annual event. 

Mall of America is located in Bloomington, Minnesota.  The Mall is next to Minneapolis/St. Paul International Airport (MSP) and only minutes from downtown Minneapolis and St. Paul.  Convenient Light Rail Train (LRT) links Mall of America to MSP Airport and Minneapolis.  If travelers have a flight connection of three hours or more at MSP, they can easily take LRT to/from the Mall to shop or dine.     
38 Bloomington hotels are located within 10 minutes of Mall of America and offer complimentary shuttle service to/from the Mall and MSP Airport.  For more information, visit www.mallofamerica.com

Our partners make it happen!

Official Marketing Partners:
Buffalo Bill's Cody/Yellowstone Country
Yellowstone National Park Lodges
Rapid City CVB
Jackson Hole Chamber of Commerce
Visit Cheyenne, the Convention & Visitors Bureau
Southwest Idaho Travel Association (SWITA)
Mall of America® 
Hampton Inn, Jackson


Official Gateway Cities:
Denver, CO         
Minneapolis/St. Paul/Bloomington, MN
Chicago, IL 

Official Receptive Tour Operator:
Rocky Mountain Holiday Tours
America 4 You

Oversees Websites

Promoting the Real America in Germany, Austria, Switzerland, Netherlands, Belgium, Luxembourg, France, Italy and UK!

RMI UK - www.rmi-realamerica.com
RMI Germany - www.rmi-realamerica.de
RMI Benelux - wildwestusa.nl
RMI France - www.wildwestusa.com
RMI Italy - www.realamerica.it


 

RMI is now on YouTube, Facebook and Twitter.  Connect with us today!


 

 

 

 

Archives:

Volume E9, Issue 3, Winter 2012

World Travel Market 2012

2012 IPW L.A.

World Travel Market Booth 2012

By Kim Birrell

November 5-8, 2012 at Excel Centre, London 
Participants
Maureen Droz and James Hagen of South Dakota Department of Tourism, Rita Greene Bellardo of Wyoming Office of Tourism, Marlee Iverson of Montana Office of Tourism, Nancy Richardson of Idaho Division of Tourism, Gary Schluter of RMHTours, Kent Elliott of Jackson Hole Chamber of Commerce, Michael Williams of The Inn & Spa at Brush Creek Ranch, JJ Jaeger of the Idaho Travel Council, Kim Birrell of RMI-US, Lisa Cooper and Hayley Gee of RMI-UK. 

The states returned to World Travel Market this year. Joining them were co-exhibitors RMHTours, Jackson Hole Chamber of Commerce and The Lodge & Spa at Brush Creek Ranch. We also had the state tourism secretary from South Dakota attend, as well as an Idaho Travel Council member. WTM is one of the largest travel trade shows in the world and is the largest in the UK, with over 4,900 exhibiting companies and about 48,000 attendees over four days. This was the 33rd year this event has been held. Its venue is the Excel Centre in the Docklands area of London. 

There were 157 new exhibitors at WTM this year. Total exhibitors last year increased by 4% so this is a sure sign of this event’s continuing growth and popularity. This year tourist boards and hotels from Europe, and online travel, social media and technology companies led the increase in exhibitors. Unaudited attendance figures released by WTM show an increase in attendees of about 4% over last year. 

RMI-UK set up appointments in advance and we were nearly full as we entered the show, with some double-booked slots. Our UK reps did a nice job of scheduling us with tour operators and media who are relevant to our region.  It was very noticeable that all meetings this year were with trade or media who had specific needs from our region or particular projects in mind to discuss so the quality of appointments was very high. 

Feedback from tour operators about our region was overwhelmingly positive. They recognize the popularity of our region as one that already sells well or has the potential to bring them more business because of its appeal to their clients. We met mostly with specialist tour operators who know our region well and already sell it, but who may have needed assistance with planning new itineraries or with additional hotel suggestions or ideas for additional activities in our region. These niche operators clearly recognize that our region has great potential to bring them business and they want to tap into it.  We also met with several operators who are new to our region. These are companies with whom there is great potential for future development. Our winter product is of interest to the new operators as well as to those we already work with. 

Media interest was positive too. Several journalists approached us, having already done some research on the region and having an idea of what they were interested in covering that would have appeal. Social media and TV ad coop opportunities with Brand USA were presented to us as well. 

The UK continues to struggle to recover from what is now a double-dip recession. At the same time, Brits value their vacations and especially the off the beaten track, adventurous, and culturally rich opportunities our region offers them. The US is still their favorite long haul destination. Tour operators value our region for its stability, value and variety. They realize its potential as an alternative to the traditional UK destinations, needed after political upheavals and instability in recent years that resulted in the loss of travel to some traditionally strong UK vacation destinations. UK travelers still look to tour operators for expert advice as well as security and value when booking their vacations. 

This market is the #1 overseas market in visitation to the US and should remain strong. The US Department of Commerce predicts slow but steady growth in UK visitation to the US for the next several years. Over 3.8 million Brits visited the US in 2011 and figures for the first half of 2012 indicate it will be about the same this year. UK visitor spending increased by 6% in 2011 to over $12 billion. We are grateful to the UK tour operators and media who continue to show interest and see the great potential in our region. 


UK Training Reaches Sales Staff

2012 RMI Roundup, Buffalo, WY
Maureen Droz, Jim Hagen, Rita Greene Bellardo, Nancy Richardson, and Marlee Iverson

By Kim Birrell

Held in London November 8, 2012
Participants:  
Maureen Droz and James Hagen of South Dakota Department of Tourism, Rita Greene Bellardo of Wyoming Office of Tourism, Marlee Iverson of Montana Office of Tourism, Nancy Richardson of Idaho Division of Tourism, Kim Birrell of RMI-US, and Hayley Gee of RMI-UK. 

The states invited tour operators to attend a Western themed training in a Sports Bar in central London.  After a short period for informal introductions and after having a breakfast snack, the state reps presented overviews of their states, then began a speed dating style session with one-on-one meetings to answer specific questions from the tour operators.  There was a quiz on the region and prizes containing unique items from the four states were given out to the winners.  Lunch was provided for everyone which gave an opportunity for further discussion about the region.  

Sales staff from six companies attended:  
America As You Like It, AmeriCan & Worldwide Travel, Audley Travel, Bon Voyage, Experience Holidays and Saga Travel.  Training is an important component of promoting the region and is often requested by tour operators.  Reaching front line sales staff like this is important to increasing their knowledge of the region and their confidence in selling it, and can translate into bookings for them.  


Honeymooners and Motorcycles: Key Market Segments Targeted at TTG Incontri

By Mathias Jung
Dr. Olga Mazzoni, Jayne Buck, Gary Schlutter, Mathias Jung, and Annalisa Mereghetti

Exhibiting at TTG Incontri for the third straight year, the RMI region is seeing the dividends of a long-term commitment and superb in-market representation.

In its 49th year, TTG Incontri is the most important international B2B event in the Italian travel industry and is considered a fundamental point of reference for the market. With its strict B2B format, TTG Incontri typically attracts over 35,000 professional operators, agents and buyers. More than 2,400 exhibiting companies and organizations are present along with more than 500 journalists registered every year. 

The stable travel trade participation at the event shows the success that TTG is gaining in the Italian market over the long-standing BIT show. With the strong presence that Brand USA had this year, it looks to continue.

21 US-based exhibitors were present at TTG, including the RMI states of Idaho, Montana, South Dakota and Wyoming along with co-exhibitors Visit Denver and Receptive Operator RMH Tours. The RMI booth had a great location at the front of the Brand USA pavilion giving the region good exposure as trade and media visitors walked the pavilions. There was a noticeable lack of U.S. based representatives exhibiting at the show, with most American destinations choosing to have only their Italian rep at the show.

Changing formats for the third year running, the trade show began on Thursday, October 18th and continued through Saturday, October 20th. The RMI group was busy from the opening of the show and had 22 pre-schedule appointments ranging from tour operator wholesalers and travel agents to media.

Meetings were targeted to small and medium-sized tour operators who are investing in our region and have the niche clientele interested in visiting unique, off-the-beaten track destinations. A common theme throughout the meeting schedule was that operators and agents are looking for new and unique offerings outside the basic itineraries. These smaller, niche operators have clients that want something different and so a lot our meetings were focused on what’s new in the region and alternative routings and product that they may not have known before. Consumers are demanding customized, tailor-made product and the operators are finding our region to be a suitable offering.

Honeymooners and motorcycle tours were also a big theme at TTG this year. Several operators we met with are specialized in honeymoon travel. Our region is appealing for Italian newlyweds, whether that is for a ranch stay or national parks and outdoor adventure or just the romantic feeling of the West. We’ve presented the region over the past several years as an ideal honeymoon destination and it is beginning to catch on. Honeymooners typically spend more time and money on their trip and so a good niche market to look at.

The trend continues for motorcycle groups to the region. Many operators were looking for options to expand upon their product in our region to accommodate the demand. With the emergence of Eaglerider locations (Billings and Jackson Hole) in our region and their introduction into the Italian market, we’re seeing benefits almost immediately.

Escorted group tours throughout our region seemed to come up a lot with several operators needing recommendations for Italian speaking group leaders to compliment step-on local guides. Not to mention the desire, as mentioned previously, for customized, unique products outside of the basic, fixed itineraries that many mass market operators are offering. This is a way for the smaller to mid-sized operators to compete and appeal to repeat visitors.

We conducted several positive meetings with journalists as well. It is anticipated that numerous requests for a press fam tours from media wanting to feature the region will result from this show.

TTG Incontri wrapped up on Saturday, where the show slowed down and remaining materials were distributed.   


Mark you calendars for Roundup 2013 in Boise!

2012 RMI Roundup, Buffalo, WY

The 2013 RMI Roundup will take place in Boise, Idaho from April 10 to 12. This is a great opportunity for suppliers in our four state region to meet one on one with overseas tour operators to promote your product and establish relationships. We expect operators from the UK, Germany, France, Italy, Benelux, Scandinavia and Australia, as well as receptive tour operators, to attend. Tour operators are chosen based on their desire to do business in our region or to expand product in our region. The Roundup is for suppliers who already do business internationally, as well as for those new to international marketing who want to test the waters and see what opportunities exist. This is your chance to meet with overseas tour operators, here in our region, in a cost effective way.

Registration is open now.  Click here to register and to get more information.  Registration deadline for suppliers is March 7th.  


RMI to Introduce Two New Real America Guides in 2013.

By Barbara Stafford

RMI has just completed design work on two new editions of the Real America Guide.  Set to launch in Norway and Finland in January, and in Sweden and Denmark in March, the new Scandinavian edition of the Real America Guide will also introduce the four new Real America websites.  In February the new Australia/New Zealand edition will be launched at shows in both countries.  The new Australia website will be featured on the cover of this edition of the magazine.  The new Real America Guides will feature five States with the addition of North Dakota.  North Dakota is part of the Real America Brand in both Scandinavia and Australia/New Zealand. 


RMI Introduces Five New Websites

By Barbara Stafford

Launching on January 1, the Real America States of Wyoming, North Dakota, Montana, South Dakota and Idaho will be featured in-language specific websites in Denmark, Sweden, Norway and Finland.   These “portal” websites have been designed to introduce the Real America region in Scandinavian visitors’ native language and to drive them to each of the individual states’ websites.  It will also feature the electronic version of the new Scandinavia Real America Guide.   The new websites have been designed to encourage media and trade in each of the Scandinavian markets to contact RMI directly for fam requests, materials, itineraries and specific information.   “It has really been an exciting project to work on,” said Barbara Stafford, Director of Special Programs/Marketing for RMI, “because no other US State has a language specific website for these markets.  We will be adding an additional page in 2013 on each of the sites which will feature the tour operators in each specific country who offer our product.  This is going to give us additional leverage with the major tour operators to feature our product.” 
In Finland: www.rmi-realamerica.fi
In Sweden: www.rmi-realamerica.se
In Norway:   www.rmi-realamerica.no
In Denmark: www.rmi-realamerica.dk

The new Australia website has been designed as an info site and will feature not only general info on our region, but an archive where media can access past press releases, electronic versions of our Australian trade newsletters (winter and summer product versions from 2009 to present) and an electronic version of the Australian Real America Guide.  It will encourage media and trade visitors to the site to contact RMI’s representative in Australia, Davidson Communication, for additional information. A New Zealand version will be coming on board later in 2013. www.rmi-realamerica.com.au


Nuts and Bolts from the Benelux

Different Travel Patterns
Tour operators in the Benelux report different travel patterns to the USA.  Independent direct sellers like American Vacations and Nettravel Associates experienced more than average growth over the past five years, but for the first time in several years they report a decrease: between 5 and 15% during 2012. For most of them this is not bad news; this means equaling the record year of 2010. TUI Netherlands showed a big increase, mainly caused by their Arkefly flights into Florida and California. Overall, visitation figures from the Benelux countries are likely to grow by some 2 – 3% over 2012.

Embracing Facebook
With an internet penetration rate of 87% and online travel shopping being the number one online purchase, all tour operators have improved their websites over the past years.  Most of them are very active with both SEO and Google Adwords. Online advertising using Dutch search words has proved to be far more effective than using English words; i.e. “Travel USA” is resulting in 2,400 searches per month, compared with “Reizen America” with 18,100 per month.  Following online trends and looking for ways to attract more visitors to their website, in 2012 tour operators embraced Facebook with very different success levels.
Facebook and Youtube are the most popular social media in our market, followed by Twitter and LinkedIn.

A very good example is the Facebook page from GoAmerica - www.facebook.com/goamerika.  They kicked off with an advertising campaign, offering a substantial discount of EUR 500. In a week they had over 1,000 likes. Using tools like a photo contest, and a weekly “It's YOU-THINK-YOU-KNOW-WHERE-THIS-IS-FRIDAY!!!” created good interaction with a mostly new audience and increased their reach tremendously.

Increasing awareness
In early 2012 we renamed our website for RMI to wildwestusa.nl, in order to be more accessible in the consumer market. At the same time we started a Facebook page with the same name: www.facebook.com/wildwestusa   Once or twice a week we post pictures, videos and tips on Idaho, Montana, South Dakota and Wyoming. As an inspiration for posts we use the Facebook pages of the States and their partners. As we are not able to use advertising on a large scale, the number of likes grows slowly but steadily. After a year we see a growing reach of over 500 people per week. However, the potential reach, looking at friends of friends, is more than 35,000. If you look at the kind of posts that provoke the most reaction, funny pictures score the highest. However, even using funny posts, this creates a higher awareness of the region.

Creating higher awareness should be the keyword for 2013. In our market, where travel to the USA is growing into an individual experience rather than a more standard round trip, Idaho, Montana, South Dakota, Wyoming and their partners offer the perfect opportunity. Tour operators already realize that this region is a good complement or even alternative for the usual Western USA highlights. This is proved by the ongoing growth of (online) published tours and ongoing media coverage.  This in combination with an economy which is one of the strongest in the EU we expect an increasing demand for the USA and RMI product specifically.


Supplier's CorralWorking with Receptive Tour Operators

By Kim Birrell

A receptive tour operator sells your product, whether it’s included in a tour itinerary or is sold alone, to tour operators and/or travel agents.  They are a wholesaler and do not sell directly to the public.  They produce a tariff that gives the specifics and rates for all products they carry -- whether they are hotels, ranches, bed and breakfasts, sightseeing tours, horseback rides, bike tours or transportation.  In our region a receptive must be an expert on the whole region, and must know so much more than just which hotels, ranches or activities are offered here. 

The receptive markets your product for you overseas.  They attend trade shows both overseas and in the US where they promote your product.  They do advertising for you.  Overseas tour operators who carry your product print brochures or offer online brochures that contain your product.  There is no cost to you for any of this advertising and promotion until the guest books and stays at your property or uses your services.  The cost is in the form of a percentage discount that you give to the receptive in your rates.  You pay nothing for any of this advertising and promotion unless a client books your product. 

It would cost you a lot of money in print or online advertising, trips overseas, and phone calls, emails and letters, not to mention the enormous amount of time it would take for you to contact all the individual tour operators that a receptive tour operator can contact on your behalf during its normal course of business. 

The receptive makes money by adding a percentage onto the rate you give them.  The receptive adds a fee to the tour operator for booking its product.  That tour operator may add on a fee to the travel agent who books that product.  This is why you don’t have to deal with commissions when working with a receptive. 

Tour operators consult receptives for assistance in setting up their own tours and itineraries, whether they are for motorcoach tours, FITs, fly/drives or tailor made itineraries.  The tour operator may not know much about a region so they need the assistance of a receptive to help them with identifying hotels or services or setting up itineraries. 

Receptives are especially useful in our region because our four states are not as well known to the overseas markets as other areas in the US and clients often choose our region because they want a unique vacation experience.  RMI’s two official receptives – America 4 You and Rocky Mountain Holiday Tours - know about lesser-known, unique or special properties or services, as well as the well-known ones, that would fit well into a particular tour operator’s offerings or that would satisfy a particular client. 

Large receptives may have access to a large number of rooms across the US but specialized regional receptives are more valuable to tour operators located in overseas markets that RMI targets.  Lena Ross, Director of Product Development at America 4 You, says “larger tour operators often simply provide what they know will be booked at high volume.  Smaller operators look for the unique and different and the destinations that may not get 500 room nights but that will provide guests with an experience they will never forget.” 

Gary Schluter, owner of Rocky Mountain Holiday Tours, says his company “can work with smaller, often more specialty or boutique lodging that cannot afford to have large room blocks set aside until just prior to the booking date.”  He says large receptives “tend to contract only with the ‘standard’ lodges in the region.  If a specific lodge is not available, they do not have the expertise to offer an alternative.”  Tour operators know they can rely on the expertise of a receptive who understands their needs and knows the region well.  It is too time consuming for a tour operator to research all the lodging options; they rely on the expert – the receptive. 

A regional receptive, particularly America 4 You and Rocky Mountain Holiday Tours, can also better assist with unusual requests or with providing suggestions to make a client’s stay especially memorable.  Schluter says “many times a day, we get specific requests for a lodge or an activity that a client may have seen in a travel article, on a tv show or movie, or heard about from a friend.”  Ross says their company often receives requests from tour operators “for things that are outside the norm.”  She says “that’s one of the benefits of working with a smaller operator.  They have the time and understanding to find those unique things for clients that may not be offered normally.”  In contrast, a large receptive who covers the entire US doesn’t have the expertise to offer a better alternative for that client.  These smaller receptives also offer other activities and options like ranches or specialty resorts.  These all help to enhance a guest’s stay in our region, and hopefully keep them coming back. 

Tour operators also like to work with receptives because it simplifies their billing.  Instead of the tour operator having to pay ten individual hotels separately for each night where a client stayed during his trip, the receptive tour operator handles the billing.  The tour operator pays one bill for all these overnights to the receptive.  It’s much easier to handle this way and saves the tour operator money because they don’t have to convert each individual payment from their currency to USDollars.  A tour operator who works with a receptive can often make one monthly payment for all their bookings that month.  This saves them on bank wire fees. 

In this industry relationships are key and this applies to working with receptives too.  Tour operators develop close working relationships with smaller receptives and trust them because they realize how valuable they are to work with.  Local suppliers, cvb’s, and states should develop close relationships with receptives. 

Tour operators often consult a trusted receptive when they want to expand a program or create a new itinerary.  Schluter says he works with many tour operators who call on RMHTours first when they are looking for a new program or a new group route.  “They get to know that RMHTours is a specialist…in the RMI region and call on our advice before making any definite plans or changes to their current programs.”  This special attention is something provided by the smaller specialist receptive.  Ross elaborates: “we are able to provide clients with scenic routing, special hotels and cities, and activities that one might skip if you didn't know the area better. It's easy to pick the shortest route if a route is map-quested, but companies that know the area will make sure you see everything you need to see. It's hard to do a full three-week tour in a place you have never been and choose the right options.  That's why we are here, to make sure the clients do."

You don’t have to work with a receptive and this relationship may not work for your particular product.  But it is to your benefit to explore whether or not it would make sense for your particular business.  Some receptives specialize in fly/drives or groups, or in ranches or upscale lodging, others in particular markets, like Japan or Italy.  You do not have to work with many receptives; you may choose just one or two that are right for you.  Some tour operators will only work through receptives in our region so ask a tour operator who you want to work with which receptive they use. 

If you choose to work with one you must give them your LOWEST RATE.  At first you may think this is unreasonable, that you are giving away too much.  Realize this is necessary because of the chain of bookings.  Each party along the way must make some money or there is no incentive to promote and book.  The receptive does not keep all the percentage discount that you give them.  They keep only a small part of it.  The tour operator and travel agent also get a share.  In the end the guest will end up paying about what they would have paid had they booked it direct. 

You will need to provide your rates early – the receptive needs to get these into their tariff and to the tour operators before they publish their information, all of which is done well in advance.  For example, at Roundup 2013 they are looking for rates that cover 2014-2015.  Also provide information on what your tax rate is because these are quoted together. 

If you work with a receptive you must also be aware of international laws and their requirements.  You cannot advertise certain services, like breakfast or free airport shuttles, and then not have them available once the guest arrives.  If the hotel is undergoing renovations, or its pool or gym is closed, you must give adequate notice of these changes.  Events in recent years, like the Icelandic volcano ash cloud or political disturbances in North Africa, emphasize the importance of booking through a tour operator or travel agent.  Travelers who booked online were not protected and received no assistance when they were stranded because of the ash cloud.  By law, tour operators had to assist clients who booked with them.  Events like these remind travelers to book with a reputable agency.  It is another reason why you may want to associate with a receptive and not rely entirely on online business in the international market.  Despite the growing worldwide trend to book directly online, there are still a great number of travelers who book only through agencies.  

There will be a briefing session for suppliers at RMI’s Roundup in Boise where we talk about working with receptives and where you can ask questions of our two official receptives.  You can also meet with them during the marketplace to discuss your particular needs.

Working with a receptive doesn’t mean you can’t also do individual direct bookings.  It doesn’t mean you can’t work with several receptives.  It does make your product more readily available to more outlets to purchase.  In the long run if your product is available through more channels, you should get more bookings, and that is what everyone wants. 


Marketing Calendar

See the complete calendar here.

Jan. 8-13: - Vakantiebeurs, Utrecht
Jan. 12-20: -CMT Stuttgart, Germany
Jan. 16-17: SD Governor's Conference, Pierre, SD
Jan. 18-19: Motor Bike Expo - Verona, Italy
Jan. 30: Visit USA Seminar - Zürich-Regensdorf, Switzerland
Jan. 31: Visit USA Seminar - Linz, Austria
Feb. 10-12: WY Governor's Conference, Cheyenne, WY  
Feb.6-10: Reisen Hamburg, Germany
Feb. 20-24: F.R.E.E. Munich, Germany  
March 6-10:  ITB Berlin, Germany
March 24-26: MT Governor's Conference, Helena, MT   
April 8: Summit Meeting, Boise ID
April 7-9: RMI Roundup Prefam, Chicago, Denver, MSPB    
April 10-12: RMI Roundup, Boise, ID    
TBA: RMI Roundup Postfam, Idaho   

 


News from the Region

Idaho

Idaho

Idaho at 150 – Get Territorial and Boise Celebrates 150th Anniversary
More information will be coming in early 2013 about the events and special attractions available throughout Boise and Idaho for the Sesquicentennial celebrations of Boise becoming a city and Idaho becoming a territory.  Events will be in the spring and last throughout the year.  Boise’s biggest celebration party will occur on the weekend of July 6th and 7th, 2013.   The Idaho at 150 – Get Territorial kick off will occur in March 2013.  Look for more information in the RMI newsletter or contact our office for updates or reference these websites:
http://history.idaho.gov/idaho-150                 

http://www.boiseartsandhistory.org/blog/2012/06/28/boise-150

ROW Adventures – www.rowadventures.com
National Geographic 2012 “50 Tours of a Lifetime” – Selected  ROW Adventures Middle Fork of the Salmon River
The Middle Fork of the Salmon River, in Idaho, is prime family-rafting territory. Natural hot springs, pioneer homesteads, Indian rock art, hiking trails, and, of course, top-notch white water captivate kids and adults. The outfitter, known for a knack with children—a “river jester” keeps them entertained—offers two special departures for families with kids ages 8 and up. “Middle Fork Salmon Rafting,” 6 days.
Among whitewater rafting rivers, the Middle Fork of the Salmon in Idaho is a legend. The pure, clear, free-flowing river drops 3000 feet during its 105 mile Idaho rafting journey through Idaho's remote and spectacular River of No Return Wilderness, the largest wilderness area in the lower 48 states. Natural and untamed, Idaho's Middle Fork is protected by Congress as one of America’s first Wild and Scenic Rivers. There are no roads leading to its banks and little remains of man’s brief presence other than prehistoric pictographs and dilapidated log cabins. The whitewater rapids are fun for all ages and provide a certain excitement only Idaho's famous Middle Fork of the Salmon can! https://picasaweb.google.com/ROWpressImages/MiddleForkOfTheSalmonTomBear - slideshow/5605142296113025906
View the National Geographic article at http://travel.nationalgeographic.com/travel/tours/north-america-tours-2012/

2nd Annual Treefort Music Fest  - March 21-24, 2013

In the midst of a vibrant downtown scene of young professionals, mom-and-pop local businesses, bars and nightclubs, late night pizza joints, college town energy, and progressive minded city planning -- there's a music, dance, theater and arts scene with a fresh, vibrant outlook producing ever-growing excitement here in Boise as well as from eyes and ears outside of the Treasure Valley.  Boise has for years received accolades for being a great place to live and raise a family, but in recent years it's been getting increased attention as a hot spot for young up-and-coming artists. It's in this spirit that we introduce you to TREEFORT MUSIC FEST. Conceived as an extension of the current momentum in the Boise music scene and art scene at large, our vision is that Treefort will provide the opportunity for Boise to play host to the national and regional music scenes while showcasing a lot of our own up-and-coming talent as well.
http://treefortmusicfest.com/about

2nd Annual Sun Valley Film Festival - March 14 - 17, 2013

Over three days, the Festival will screen more the 60 different films at the Sun Valley Opera House in Sun Valley, the Magic Lantern Cinemas and nextStage Theatre in Ketchum, and the Liberty Theatre in Hailey. The Festival includes kid’s programming, the SVFF Audience Award and everyone is invited to begin each day with a Coffee Talk – a morning coffee series where filmmakers and industry experts engage the audience in a range of topics.  Notable producers/directors have committed to the 2013 festival including Jim Burke, The Descendents, Josh Pate, Mirror Mirror, Will McCormack, Celestre & Jesse Forever, and Jonas Pate, Shrink.
http://www.sunvalleyfilmfestival.org/

Fire and Ice Festival - February 1, 2 & 3, 2013

Beat the winter blues with a weekend of fun-filled adventure in beautiful Lava Hot Springs, Idaho, during the Fire and Ice Winter Fest!  Portneuf River Polar Bear Float, Running of the Bulls, Chili Cook Off, Kids Water Carnival, Casino Night, Disc Golf Tournament, Torch Light Parade, Wine Tasting, Comedy Night, Zip Line Adventures and more!
http://www.lavahotsprings.org/event/fire_ice_winterfest.html

 


Montana

Montana

Glacier National Park – Named As A Top 10 U.S Destination For 2013 By Lonely Planet
www.nps.gov/glac
The Lonely Planet travel guidebook series listed Glacier National Park as one of its top 10 U.S. destinations for 2013. By unanimous choice, the park earned its designation based on a range of criteria, with the destinations meant to appeal to savvy travelers who might not otherwise have thought to visit the location, according to Lonely Planet editors. Glacier is the only destination to be featured twice in the ranking; it first appeared in 2010 when it celebrated its centennial year.

Main Street Bozeman – Named a Top 10 Best Streets in 2012” by Great Places in America
www.BozemanCVB.com or www.DowntownBozeman.org
Bozeman’s iconic main street – specifically between Third and Broadway – was singled out for its frontier-town charm, concentration of late 19th and early 20th century buildings, adaptive reuse of historic structures, and diversity of uses – by the American Planning Association. The Great Places recognizes streets, neighborhoods and public spaces with unique and authentic characteristics that have evolved through deliberate planning, community participation and innovative development.

Aerial Adventure Park at Whitefish Mountain Resort
www.SkiWhitefish.com
This summer, explore the newest addition to the Whitefish Mountain Resort, an Aerial Adventure Park. From the safety of a harness, navigate courses of varying difficult and gain an appreciation of both your body and the surrounding views. Cross suspended bridges and cable walkways, climb on nets and ladders, swing on trapezes and tube traverses and negotiate other fun elements like zip lines and barrels. For details on the Aerial Adventure Park, Alpine Slide, Walk in the Treetops or scenic lift lines in the summer, check out www.SkiWhitefish.com.

Big Hole National Battlefield & Visitor Center
www.NPS.gov/biho
The Big Hole National Battlefield Visitor Center recently completed a major remodeling process for new exhibits, structural repairs and landscaping. The new exhibits tell the story of the non-treaty Nez Perce and US military and allow visitors to gain a better appreciation and understanding of the tragic events that occurred on August 9 & 10, 1877. Inside, exhibits include artifacts from both Nez Perce and military members, interactive stations and actual beadwork from Native Americans to touch and feel. Outside, the battlefield still provides two self-guided interpretive trails that visitors can wander. The first follows the creek and the Nez Perce camp, while the second takes one into the hillside and offers the military viewpoint. Either trail provides a unique perspective into American history. The Visitor Center and Battlefield are open year-round, seven days a week.

Helena Walking Tours App
www.HelenaMT.com

A free, smartphone app for iPhones and Droids is now available for a walking tour, with historical and directional information of Montana’s capital city. The tours, divided into the Central District, the Downtown District, and the Mansion District, also include hiking trails, galleries and museums. Over 90 sites with more added daily provide history, exact locations and nearby features useful to the traveler. To download, go to either an app store or to www.HelenaMT.com.


South Dakota

South Dakota

Explore South Dakota’s Geologic Wonders!
The geological history of the Black Hills of South Dakota is very unique and has yielded some of America’s most prized treasures, all of which can be enjoyed during your clients’ next South Dakota vacation. The geography of the Black Hills is laid out like a target, as it is an oval dome, with rings of different rock types dipping away from the center. The bull’s eye of this target consists of dense metamorphic granite. On top of the layers of metamorphic granite are thick layers of sandstone. This sandstone layer is known as the Deadwood Formation and was the source of much of the gold found in the 1800s.

In 1874, General George Armstrong Custer and his 7th Cavalry embarked on an expedition from Fort Abraham Lincoln near modern day Bismarck, North Dakota. The purpose of Custer’s expedition was to explore the Black Hills region in hopes of finding a suitable location for a fort and to investigate the possibility of gold mining. In the summer of 1874, Custer’s men set up camp near the present-day town of Custer and found gold in nearby French Creek.

In the northern reaches of the Black Hills lies Deadwood, a cozy mountain town with a wild history. In the late 1800s, Deadwood was the home of numerous gold miners, gunslingers and gamblers. Today, South Dakota visitors can stroll among the cobblestone streets once roamed by legends like Wild Bill Hickok and Calamity Jane. Remnants of Deadwood’s gold mining days can be found at the Broken Boot Gold Mine, an abandoned mine shaft that now offers educational tours.  The Days of ’76 Historic Museum in Deadwood showcases a number of relics from this time period, including a vast collection of Old West stagecoaches. Also located in Deadwood is the Homestake Adams Research and Cultural Center (HARCC), a 10,000 cubic foot museum that provides a comprehensive 126-year history of the Homestake Mining Company. Visitors to the Deadwood area can also drive a short distance to Lead to view the old Homestake Mine. At the time of its closing in 2002, the Homestake Mine was the largest open-pit mine in the western hemisphere. Although gold mining in Homestake has ceased, the mine is now used as a scientific research facility and offers a visitor center detailing the history of the mine.

In addition to the gold-rich sandstone of the Deadwood Formation, a thick layer of Pahasapa limestone (Pahasapa is the Lakota term for Black Hills) can also be found throughout the Black Hills. The porous nature of limestone has yielded over 200 caves throughout the Black Hills region. Jewel Cave National Monument, located near Custer, is regarded as the second longest cave in the world, coming in second only to Mammoth Cave in Kentucky. Another nearby cave also holds high national prestige – Wind Cave National Park is the first cave to be designated a national park and features a unique calcite formation known as boxwork. Such high concentrations of this rare formation can only be found within Wind Cave. Rushmore Cave, located near Keystone, also offers tours full of geologic wonder as well as a number of fun family activities. In addition to the caves mentioned, there are a number of other Black Hills caves that offer a wide-range of tours.

The history books often relate South Dakota’s history to the rough and tumble days of the Wild West. However, if it weren’t for millions of years of dynamic geological activity, South Dakota’s heritage would not have unfolded as it did.

Travel Professionals Tip:
Located in beautiful Custer State Park, just a quarter mile from Center Lake, the Black Hills Playhouse is a theater and training center that hosts a variety of theater performances every summer. With a national reputation for excellence, the Playhouse consistently produces a season of high quality entertainment with something for everyone. Click here for the Black Hills Playhouse’s 2013 event calendar!

Featured Itinerary: I-29 Cultural Corridor

Day One
Enter South Dakota on I-29 heading south to Sisseton. In the Sisseton area are Fort Sisseton State Historical Park, a restored 1864 cavalry outpost; Sica Hollow State Park, a scenic ravine steeped in Dakota Indian legend and crisscrossed by a National Recreation Trail, the Nicollet Tower and the Sisseton Whapeton College. As you travel south, stop in Watertown to visit Bramble Park Zoo and the Redlin Art Center, a large facility housing a number of South Dakota native Terry Redlin’s paintings. Next stop is Brookings with their South Dakota State Agricultural Heritage Museum, Children’s Museum of South Dakota and the 70-acre (28 ha) McCrory Gardens. Overnight in Brookings.

Day Two
Side trips off I-29 can include a prairie village, featuring a collection of restored turn-of-the-century buildings in Madison; the tribal casino in Flandreau; or Palisades State Park and Devil’s Gulch near Garretson. In Sioux Falls stop at the city’s namesake, Falls of the Big Sioux River, where the river streams over glittering pink quartzite, tour the Center for Western Studies, the Falls Park where the Big Sioux River streams over glittering pink quartzite; tour the Center for Western Studies; learn about South Dakota’s rich history at the Siouxland Heritage Museums, or enjoy Native American art at the Prairie Star Gallery. The city of Vermillion lies to the south and just west of Interstate 29. More than 10,000 rare musical instruments make the National Music Museum one of the great institutions of its kind in the world. The W.H. Over Museum features displays of South Dakota’s natural history and cultural heritage. Just before leaving the state, visitors can stop at an old-fashioned soda fountain in Elk Point for a tasty treat. As you head south on Interstate 29, visit North Sioux City, the furthest city south before crossing the border into Iowa.

Click here for more great South Dakota itineraries!

Featured Attractions:
Wylie Park/Storybook Land            Aberdeen
The Outdoor Campus         Sioux Falls
Casey Tibbs South Dakota Rodeo Center     Fort Pierre
Journey Museum       Rapid City

Schedule of Featured Events

January 18, 2013 – James Valley Model Railroad Open House – Aberdeen
January 25-February 3, 2013 – Black Hills Stock Show & Rodeo – Rapid City
January 26, 2013 – Ice Fish Fest 2013 – Sioux Falls
January 27, 2013 – Eureka Hymns Annual Concert – Eureka
February 16, 2013 – James Valley Model Railroad Open House – Aberdeen
February 18, 2013 – Wessington Springs Area Farm and Home Show – Wessington Springs
February 20-24, 2013 – The Fox on the Fairway – Watertown
March 15-17, 2013 – Annual South Dakota Horse Fair – Sioux Falls
April 13, 2013 – Spring Fling Home & Garden Show – Hot Springs
April 20, 2013 – Earth Day “Party for the Planet” – Sioux Falls
April 24-27, 2013 – Showtime at First Baptist – Watertown
May 1-5, 2013 – Black Hills Film Festival – Hill City
May 25-26, 2013 –  SDRA Foothills Rodeo – Wessington Springs
May 25-27, 2013 – Crazy Horse Memorial Day Weekend Open House – Crazy Horse   
May 27 (Opening Day)-September 2, 2013 – Greatest Show on H2O! – Sioux Falls  
May 31-June 1, 2013 – Sisseton Car & Motorcycle Show & Swap Meet – Sisseton

 


Wyoming

Turpin Meadow Ranch Opening Summer 2013
Opening in summer 2013, Turpin Meadow Ranch offers a secluded sanctuary where the Snake River is just steps away from our front door. In the heart of the Bridger Teton National Forest you will experience true western hospitality. Nestled in Wyoming’s majestic Jackson Hole Valley, this all-inclusive guest ranch specializes in exquisite cuisine. Guests can enjoy horseback riding, a guest rodeo, fly fishing, fireside cookouts, kid’s programs and live entertainment.  Its rustic cabins and fantastic views of the Teton Mountains will offer a vacation experience your family will cherish for years to come. Taking reservations now! Contact Hans or Nancy Johnstone at info@alpinehouse.com or visit www.turpinmeadowranch.com.

New “Road Trip” Movie Features Wyoming Locations
The latest movie “Nebraska,” from Oscar winning director Alexander Payne, will feature Wyoming locations. The feature film, which is scheduled for theatrical release in 2013, is about the hindered relationship between a father and son who take a road trip from Montana to Nebraska, passing through Wyoming cities such as Buffalo and Gillette. Told with expressionless humor and a unique visual style, it’s ultimately the story about a son trying to bond with his emotionally inaccessible father. To view photos from the Wyoming film set visit the Wyoming Film Office’s Facebook page at www.facebook.com/filmwyoming. For more details on the movie visit http://www.imdb.com/title/tt1821549/?ref_=fn_al_tt_2 .

Enjoy a Wild Mustang Horse Adventure in Summer 2013
See the wild mustang horses of Wyoming up close and personal! Blue Sky Sage Horseback Adventures in Big Piney, Wyoming is offering tours for the 2013 summer season.  Your week will be filled with action, exploration, and even some fast-paced riding. Package includes camp lodging and equipment, meals, and roundtrip shuttle service from Jackson Hole. Book your adventure now at www.blueskysage.com.


News from Receptives

As we end our 26th season, for RMHTours, 2012 is already our best year and collections still coming in. All told we look to be up almost 10% from our 2011 figures and 8% over our previous best year (2010). One of the most interesting areas of improvement for 2012 was our number of customized group programs. Many of these are smaller groups looking for under 10 rooms per night, but still being booked as a group (not large FIT) due to the multiple number of items booked per each program—packages consisting of lodging, transportation, meals, and some activities/entrance fees! Many of these new group programs are motorcycle groups/clubs traveling in the American West, some for the first time. All markets are looking to either hold even with their 2011 bookings or show increases with no markets having a negative turn this year. We were a little concerned at times with the publicity received on an international level for the fires raging in the American West—but all said and done we had no cancellations (just one program that requested to be moved from Colorado to California) caused by natural disasters during the entire summer period. I think this is a First for us!

Fall market is now over and every region we have been to since mid-October area looking to 2013 with a very positive and upbeat attitude: Italy, the UK, France, Belgium and the Netherlands! I have found that many companies are looking to increase their product offered for the RMI Region/American West for 2013 with some very specific and interesting new drive routes or group programs! So with all said and done…2012 was a very successful year! 2013 looks to be even better!

News from Official RMI Gateway Cities

Denver

Experience Winter’s Best — for FREE
50 Free Things To Do In Denver – Enjoy some of the Mile High City’s greatest winter attractions and events for FREE. http://www.denver.org/milehighholidays/50-free-winter-activities


Ten Mile High Must Sees: Winter 2012 

From Van Gogh to Saber Tooth Tigers, Denver’s Museums Are Filled With Exceptional Exhibits
Whether you’re an art lover, a history buff… or a three-year-old, The Mile High City is the place to be in the upcoming months, thanks to a schedule bursting with can’t-miss exhibits.
http://www.denver.org/metro/media/press-blog?bid=249

National Western Stock Show & Rodeo Parade – January 10th See the once-a-year spectacle of a herd of Texas Longhorn cattle being driven through downtown Denver! Beginning at Union Station and meandering down 17th Street in downtown Denver, the parade also features marching bands, floats, horseback riders and performing cowgirls and cowboys.

The 107th National Western Stock Show & Rodeo is January 12-27, 2013
. The annual event combines the Superbowl of livestock shows with one of the world’s richest rodeos, best horse shows, interactive activities for kids, Coors Western Art Exhibit and Sale, Colorado’s largest tradeshow and much more! Visit NationalWestern.com for schedules and information.www.nationalwestern.com    


Denver Restaurant Week 2013 Dates Announced February 23-March 8, 2013

Citywide Culinary Festival Offers Multi-Course Meals for the “Mile High” price of $52.80 for Two People.
A two-week celebration of the culinary scene in Denver – the perfect time to experience why the city’s chefs and eateries have been earning rave reviews on a national level.
http://www.denver.org/dining-nightlife/restaurants/restaurant-week

Georgia O’Keeffe at the Denver Art Museum February 10-April, 28,2013
Georgia O’Keeffe in New Mexico: Architecture, Katsinam and the Land includes 15 rarely seen O’Keeffe pictures of nine different Hopi katsina tithu, along with examples of these types of figures or photographs of them.  http://www.denver.org/events/detail?e=8679

Events:
December 31 New Years Eve Fireworks 

Through January 20   Becoming Van Gogh at the Denver Art Museum .

January 30 – February 2, 2013  Mile High SnowFest    

February 24  Buffalo Bill Birthday Celebration  

March 22 – March 24, 2013  Denver March Powwow   

February 15-May 27, 2013   Mammoths & Mastodons at Denver Museum of Nature & Science 

April 5-May 26, 2013     Sense & Sensibility: The Musical at DCPA   


Minneapolis

The Red Bull Crashed Ice World Championship returns to Saint Paul, Minnesota, for the second year in a row, January 24-26, as one of five stops around the world. Two hundred of the toughest, fastest, ice cross downhill racers will go head-to-head through a downhill course full of mind-and-body-bending jumps, turns and slides – all against the backdrop of the historic Cathedral of Saint Paul with more than 80,000 spectators cheering them on!  More info at


Chicago

Best Restaurant City In The U.S.; Best Theater Scene In The U.S.; & Best Hotels In The U.S.
The list goes on. Not only is Chicago racking up world-class accolades, but you just won’t find a friendlier, more livable city. It’s this truly unique mix of global attractions and local charm that makes Chicago second to none.  Our prime location and two international airports make Chicago second to none when it comes to accessibility. You’ll find world-class accommodations, world-renowned museums, nightlife and music for every style, theater that’s home to world-premiere shows, and a dining scene that has so many accolades it’s in a ranking of its own.

Chicago Restaurant Week 2013 
February 1-10, 2013, Various Chicago Restaurants
Discover why the critics have named Chicago “America’s new culinary star.”  The annual Chicago Restaurant Week will be February 1 – 10, 2013. Showcasing Chicago’s finest culinary talents, with over 250 restaurants throughout the Chicago area offering spectacular prix fixe lunch and dinner menus.   www.choosechicago.com

Scenes from the Stone Age:  The Cave Paintings of Lascaux
March 20 – September 8, 2013, The Field Museum
The cave paintings of Lascaux are the world’s premier example of prehistoric cave art. Discovered in 1940 in southwest France, these masterpieces were made by our early ancestors almost 20,000 years ago. Exhibitions visitors will experience include the thrill of walking through the painstakingly recreated cave with full-sized replicas of the artworks and discovering them by simulated torch light. The exhibition features rare stone-age artifacts from the Museum’s collections, a lifelike stone-age family created by sculptor Elisabeth Daynès, as well as videos and interactives that explain how Paleolithic people lived and how the cave paintings were made.   www.fieldmuseum.org

Chicago Flower and Garden Show
March 9-17, 2013, Navy Pier
Inspirational. Visually Exciting. Dreamy. These are just a few of the words that begin to describe the gardens at the 2013 Chicago Flower & Garden Show.
Created and designed by acclaimed landscapers and horticultural professionals, the gardens will be exquisite, lush and, quite simply, make visitors say Wow! Whether a suburban yard or a smaller urban plot, you’ll be stimulated with a wide range of gardens and landscape styles.  From exotic flowers and plants to more common foliage … paving stones … decks … ponds … and more, the gardens will be about variety blended with fantasy, yet practicality. Visitors will experience sleek, lush and creative as well as – with a little imagination – the affordable.
In the end, you’ll leave the Chicago Flower & Garden Show inspired with phenomenal garden and landscaping ideas!  www.chicagoflower.com

Book of Mormon
December 11, 2012 – June 2, 2013, Bank of America Theater
Nine 2011 Tony Awards® say it’s the Best Musical of the Year. Vogue says, “It’s the best musical of the last 25 years.” And The New York Times says, “It’s the best musical of this century.” It’s THE BOOK OF MORMON, the Broadway phenomenon from South Park creators Trey Parker and Matt Stone and Avenue Q co-creator Robert Lopez. The Daily Show’s Jon Stewart calls it “A crowning achievement. So good, it makes me angry.”  www.broadwayinchicago.com

Million Dollar Quartet
Now extended through May 2013, Apollo Theater
MILLION DOLLAR QUARTET is the smash-hit musical inspired by the famed recording session that brought together rock ‘n’ roll icons Elvis Presley, Johnny Cash, Jerry Lee Lewis and Carl Perkins for the first and only time.
On December 4, 1956, these four young musicians gatheredat Sun Records in Memphis for what would be one of the greatest jam sessions ever. MILLION DOLLAR QUARTET brings that legendary night to life, featuring a score of rock hits including “Blue Suede Shoes,” “Fever,” “That’s All Right,” “Sixteen Tons,” “Great Balls of Fire,” “Walk the Line,” “Whole Lotta Shakin’ Goin’ On,” “Who Do You Love?,” “Matchbox,” “Folsom Prison Blues,” “Hound Dog” and more.
This thrilling musical brings you inside the recording studio with four major talents who came together as a red-hot rock ‘n’ roll band for one unforgettable night. Don’t miss your chance to be a fly on the wall of fame… at MILLION DOLLAR QUARTETwww.milliondollarquartetlive.com/chicago

St Patrick’s Day Celebrations in Chicago
March 16, 2013, On the river between Columbus and Wacker Drives                 
In what might be the city’s most famous St. Patrick’s Day tradition, 40 pounds of vegetable dye are poured into the Chicago River to turn it emerald green for the holiday. Actually, at first glance, the dye appears orange on the river’s surface — but don’t panic. Thanks to a little leprechaun magic (or, well, science), the hue transforms and seeps in until the whole river is a beautiful green. The Chicago River only stays green for about five hours, so don’t miss out. The best viewing spots this year? The east side of the Michigan Avenue Bridge, the west side of the Columbus Drive Bridge, and along the river banks between Michigan Ave. and Columbus Dr.  The fun doesn’t stop with the green river; walk over to Columbus Drive for Chicago’s famous St. Patrick’s Day Parade.  www.choosechicago.com


Mall Of America® Rings in the New Year with New Stores, Events & Radisson Blu Hotel
Mall of America will ring in 2013 with new stores, events and its first attached hotel – the Radisson Blu Mall of America.
Mall of America is the largest U.S. shopping and entertainment center located in Bloomington, Minnesota.  The Mall’s 42 million annual guests are more visitors than Disney World, Graceland and the Grand Canyon combined.  The Mall features the nation’s best shopping with 520 stores under one roof.  Visitors enjoy top designer brands at prices lower than many other U.S. cities with no sales tax on clothing or shoes.  Leading retailers including Burberry, Chanel Boutique @ Nordstrom, Club Monacco, Gucci Boutique @ Nordstrom, Henri Bendel, Hugo Boss, J. Crew, Lacoste, Michael Kors, Prada Boutique @ Nordstrom, Stuart Weitzman and Tommy Bahama.  Mall of America added 18 new stores in 2012 and will introduce another 20 in 2013.  Guests always enjoy fresh products and gift ideas.

This winter, Mall of America will bring a one-of-a-kind experience to visitors from around the world a few meters outside the building.  Ice Castles, LLC, will build its largest structure ever, a castle that will stand more than four levels high and span an area as big as a soccer field.  The castle will feature 50 large ice towers fused together to create a series of shimmering archways, tunnels, walls and caverns.  Inside the Ice Castle will be several “Throne Rooms” with chairs large enough to accommodate several guests.  At night, the castle will take on a magical look as thousands of multi-colored lights illuminate the ice from within.  Beyond the castle itself, there will be a children’s snow park featuring a huge snow pile for kids to play and even make a snowman.  A large ice skating rink will be open to guests with warm drinks and food available for purchase.

Family entertainment also abounds inside Mall of America including the largest U.S. indoor amusement park – Nickelodeon Universe®.  Experience 30 thrilling rides including high-speed rollercoasters and the new Teenage Mutant Ninja Turtles Shell Shock.  Families can enjoy hours of additional fun at an aquarium, LEGO® Land, mirror maze, ropes climbing course, miniature golf, movie theatres, flight simulators, Build-A-Bear Workshop®, American Girl® and much more.

In addition, over 400 events take place inside Mall of America annually – all free to guests.  Many Hollywood entertainers appear at the Mall for performances and autograph signings.   

Mall of America is located next to Minneapolis/St. Paul International Airport (MSP), a major international gateway airport with extensive nonstop service from Europe.  Nearly 40 Bloomington hotels are located within 10 minutes of the Mall and offer free shuttle service to Mall of America and MSP Airport.  Convenient light rail train service links the Mall to MSP Airport and downtown Minneapolis.  Travelers with MSP flight connections of three hours or more have ample time to take the light rail train to the Mall to shop, dine or play before returning for their connecting flights.
The first hotel to be connected by skyway to the Mall – Radisson Blu Mall of America – will open in March.  It will offer access to countless shopping, dining and entertainment options.  The hotel will feature 500 luxurious rooms, fitness center, fine dining at The FireLake Grill House & Cocktail Bar, spa and many other guest amenities. 

With a vast array of shopping opportunities, exciting events, multiple family attractions and a new on-site hotel, there’s never been a better time to experience Mall of America.  Visit www.mallofamerica.com for full details.                    

Rapid City News
Granite Sculptor chosen for Rapid City project

Taking inspiration from the granite sculptures, Mt. Rushmore National Memorial and Crazy Horse Memorial, Rapid City, South Dakota’s new outdoor entertainment and events venue, Main Street Square, recently announced the artist chosen to carve granite stones on-site at the square.  The sculpture project for Main Street Square will make use of a number of granite stones already in place on-site. The stones are arranged in symbolic reference to regional landscapes.  There are a total of nineteen stones to be sculpted in the gardens at Main Street Square.

“We are excited to introduce Masayuki Nagase to the Rapid City community,” said Destination Rapid City President, Dan Senftner. “He has a subtle but powerful vision for the granite sculpture project that is inclusive of the entire community. Everyone will be able to find their story in Yuki’s work and the sculpture will become part of Rapid City’s legacy for years to come.”

The artist said his proposal for the project is founded in his appreciation for the natural beauty of the Black Hills and Badlands. “My plan includes two of nature’s most forceful elements: wind and water,” Nagase said. “The carvings will be metaphors for their energy that changes the land and sustains life at the same time. The story is about optimism in the face of constant change.”

The granite stones that Nagase will be carving vary in size and shape and are arranged in two series along two sides of Main Street Square. Those along Main Street symbolically reference the Badlands, the Sixth Street stones refer to the Black Hills. The intersection of the two series is punctuated by two 35-foot-high spires. The stones were part of the square’s original design, as was the plan for an artist to carve them on site.

“I see the stones as a sort of folding screen that loosely separates the inside of the square from the outside,” Nagase said. “The interior and exterior of the stones will reflect different stories and patterns, but together they will tell one overarching story about the power of nature to both erode and restore the land and those who live there.”

Nagase will carve on-site at Main Street Square through the summer months beginning in 2013. He’ll also set up an open studio at the Dahl Arts Center.  Main Street Square Sculpture project is expected to be completed within the next three to five years.

What is new in Cheyenne?
Cheyenne Rated as a Top Family Friendly City
Cheyenne has been ranked as the fifth-best city in the nation in which to raise a family by Parenting Magazine.  The list includes the 100 best cities for growing families, based on criteria that include education, employment opportunities, crime rate and access to health care.  The top ten cities were: Boston, MA;  Burlington, VR; Portland, ME; Austin, TX; Cheyenne, WY; Arlington, VA; Minneapolis/St. Paul, MN; Madison, WI; Omaha, NE, and Sioux Falls, SD.

New Lodging Properties:  The new 64 room My Place Inn is now open for business.  Construction on a new 73-room Comfort Inn and Suites should begin this Fall with a planned opening in the Summer of 2013. 

New Western Nightclub:  The Cadillac Ranch, a new western nightclub, is now open at 3307 E. Nationway. 

Cheyenne Frontier Days:  The 2012 Frontier Days was among the top five years on record for attendance, according to CFD General Chairman Rod Hottle. 

Visit Cheyenne Earns Top Industry Accreditation
Visit Cheyenne has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP).  DMAP is an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). 
DMAP accreditation standards cover a variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research, innovation, and stakeholder relationships. Currently, there are 148 visitor bureaus worldwide with this accreditation, with Visit Cheyenne being the only Wyoming bureau. 

Our partners make it happen!

Official Marketing Partners:
Buffalo Bill's Cody/Yellowstone Country
Yellowstone National Park Lodges
Rapid City CVB
Jackson Hole Chamber of Commerce
Visit Cheyenne, the Convention & Visitors Bureau
Southwest Idaho Travel Association (SWITA)
Mall of America® 
Hampton Inn, Jackson


Official Gateway Cities:
Denver, CO         
Minneapolis/St. Paul/Bloomington, MN
Chicago, IL 

Official Receptive Tour Operator:
Rocky Mountain Holiday Tours
America 4 You

Oversees Websites

Promoting the Real America in Germany, Austria, Switzerland, Netherlands, Belgium, Luxembourg, France, Italy and UK!

RMI UK - www.rmi-realamerica.com
RMI Germany - www.rmi-realamerica.de
RMI Benelux - www.rmi-realamerica.nl
RMI France - www.rmi-realamerica.fr
RMI Italy - www.realamerica.it


 

RMI is now on YouTube, Facebook and Twitter.  Connect with us today!


Volume E8, Issue 2, Fall 2012

RMI Mega Fam Recap

2012 IPW L.A.

Mega Fam 2012 at Big Sky Resort

By Mathias Jung

The RMI Mega Fam proves to be one of the best ways to showcase the region to those individuals that sell it as a holiday destination. This year, the Mega Fam featured the states of Montana and South Dakota over ten days of sightseeing, activities and product education. 

The 2012 Mega Fam began in Bozeman, Montana on September 7th with the arrival of 36 tour operators throughout the day from Europe and the UK.  Traveling throughout Montana and South Dakota via motorcoach were seven operators from Italy, five from the Netherlands, two from Belgium, six from France, three from the UK and six from Germany and one each from Switzerland and Austria.  In addition to that group, official RMI Receptive Tour Operators RMHTours and America 4 You, along with RMI staff and state tourism representatives from Idaho, Montana, Wyoming and South Dakota participated in the familiarization tour.

The Mega Fam participants were a great mix of owners, directors, product managers, sales and booking staff. These travel professionals were targeted because they currently feature the RMI states and either wanted to increase their knowledge of the area or to add product based on this trip. 

On Saturday, September 8th the Mega Fam kicked off with a tour of the world-class Museum of the Rockies in Bozeman. Following that, the group traveled south to Big Sky for a variety of outdoor activities at Big Sky Resort, including Ziplining, a High Ropes Course and Lone Peak Expedition, before a wonderful dinner at Bucks T-4. The following morning and early afternoon was spent in Livingston for a tour of the historic downtown before ending in Red Lodge for a tour of the Red Lodge Ales Brewery and dinner at Vintage One Bistro in the Historic Pollard Hotel. On September 10th, the group was treated to several activities in the Red Lodge area consisting of a bike tour down the Beartooth Pass, horseback riding along Rock Creek, a motorcycle ride and a downtown walking tour. Next stop in Montana was Billings, where the group experienced a wonderful picnic-style dinner at Pictograph State Park along with hay and horseback rides.

Moving east toward South Dakota, the tour made a stop at St. Labre Mission before ending in Deadwood for a main street tour and visit to Boot Hill, Days of ’76 Museum and Adams Museum. After dinner at various downtown restaurants, the operators experienced the nightlife that Deadwood has to offer. On September 12th, day 5 of the trip, the Mega Fam group headed to Wind Cave National Park for a guided tour and then continued into Hot Springs for visits at the Black Hills Wild Horse Sanctuary and The Mammoth Site. The evening concluded with a horseback riding trick show and supper at Allen Ranch. The following day consisted of a drive through Custer State Park and tours of Crazy Horse Memorial and Mount Rushmore National Memorial before ending in Wall for dinner at the famous Wall Drug Store. On the final day of the tour, the Mega Fam group traveled through Badlands National Park where everyone was able to do a small hike before heading to Rapid City for a tour of the Black Hills Gold Factory and Bear Country USA. The final evening of the packed tour included dinner at Fort Hays Chuckwagon and goodbyes in downtown Rapid City.

Official RMI Gateway cities Chicago, IL, Denver, CO and Minneapolis/St. Paul/Bloomington (MSPB), MN hosted Pre and Post Fams in conjunction with the 2012 Mega Fam.  Seven tour operators visited Chicago and four to Denver prior to the Mega Fam, while four and seven operators toured Denver and Minneapolis/St. Paul/Bloomington respectively for Post Fams.

Special thanks to Marlee Iverson, Travel Trade Manager for the Montana Office of Tourism and Maureen Droz, International & Domestic Trade Sales Manager for South Dakota’s Department of Tourism who developed the 2012 Mega Fam program and guided the group through their respective states. 

RMI would like to extend our gratitude to our Gateway City partners Visit Denver, Choose Chicago and the tri-cities of Minneapolis/St. Paul/Bloomington as well as the local state suppliers who gave their support for 2012 Mega Fam.

The 2013 RMI Mega Fam will feature South Dakota & Wyoming.


RMI Roundup Coming to Boise

2012 RMI Roundup, Buffalo, WY

By Kim Birrell

The RMI Roundup provides an opportunity for businesses, destinations and attractions within the region to meet face-to-face with targeted tour operators from Europe who specifically want to do business in South Dakota, Montana, Wyoming and Idaho. It is a low-cost and highly efficient way for local suppliers to meet with international tour operators and a small number of US–based receptive operators. The Roundup is designed not only for suppliers who are currently operating internationally, but also especially for those who want to test the waters at a cost-effective price in an environment where they’ll get the opportunity to promote their product and do business one-on-one.

The targeted operators best suited for the program are medium to small operators who specialize in outdoor adventure as well as US – based receptive operators who sell to a host of international companies. Our target is approximately 35 tour operators invited via our overseas offices in London, Frankfurt, Amsterdam, Paris, and Milan. We expect to have tour operators from the Scandinavian region as well as Australia. It’s essential that the operators be key personnel who can negotiate contracts and make critical decisions on site. RMI and state tourism representatives will also participate in each marketplace so you’ll have the opportunity to meet with and educate them about your product.

Boise CVB & Red Lion Downtowner will host the RMI Roundup. The Marketplaces will be held at the Red Lion Downtowner in Boise. Marketplace 1 will be on Thursday, April 11th and Marketplace 2 will be on Friday, April 12th. The Roundup covers both winter and summer product with two marketplaces.

Registration information will be distributed soon. Please contact Susie Pratt or Kim Birrell for details.


RMI Website Launched: New Advertising Options Available

By Mathias Jung

We are excited to announce that the new-look RMI region travel website, www.RMI-RealAmerica.com, featuring the states of Idaho, Montana, South Dakota and Wyoming has been launched. A fresh design with updated and enhanced content, imagery, videos and mapping technology, highlight the changes to the site. Site appearance has been simplified and navigation to the various sections of the site is straightforward, making the visitor experience improved.  

Targeted to the European community, the website emphasizes the special travel options available in the Real America region. Visitors will find a wealth of information on the RMI states, including sample itineraries, airport information, what to see and do, and more. The goal is to get prospective travelers interested in the region for their next holiday and to funnel visitors to state tourism and local supplier websites within the region.

The site is the primary response website for travel inquires to the Real America region states. It is featured in the region’s primary international publication, The Real America Guide, and is promoted at trade shows, consumer events, sales missions and media functions throughout Europe and the U.S. that the RMI region states attend.

In addition, www.RMI-RealAmerica.com, is the main website for the UK market and acts as a gateway to our other in-market sites in Europe. We have full-translated websites in French, Dutch, Italian and German making information easily accessible to prospective consumers who spend significant time and money when traveling and providing a great economic impact to the region.

The site is an affordable and effective way to increase your exposure in the European community. Thousands of potential visitors go to our site for travel information on the American Rocky Mountains. RMI now offers several enhanced, yet affordable advertising options, including Horizontal Top-of-the-Page Banner Ads, Vertical Side-Page Banner Ads, Themed Page Listings or a combination. For a limited time only, we will be freezing our ad rates that were in place on the old site. Act now, if you’d like to capitalize on these low rates, by contacting Mathias Jung at mjung@rmi-realamerica.com or 307-637-4977 x 202. Mention this article and receive a 10% discount on any ad.


Check out our Overseas Websites:

Promoting the Real America in Germany, Austria, Switzerland, Netherlands, Belgium, Luxembourg, France, Italy and UK!

RMI UK - www.rmi-realamerica.comRMI

RMI Germany - www.rmi-realamerica.de

RMI Benelux - www.rmi-realamerica.nl

RMI France - www.rmi-realamerica.fr

RMI Italy - www.realamerica.it


Social Media Roundup

RMI is now on YouTube, Facebook and Twitter.  Connect with us today!


Recognizing RMI's Official Partners

Our partners make it happen!

Official Marketing Partners:
Buffalo Bill's Cody/Yellowstone Country
Yellowstone National Park Lodges
Rapid City CVB
Jackson Hole Chamber of Commerce
Visit Cheyenne, the Convention & Visitors Bureau
Southwest Idaho Travel Association (SWITA)
Mall of America® 
Hampton Inn, Jackson


Official Gateway Cities:
Denver, CO         
Minneapolis/St. Paul/Bloomington, MN
Chicago, IL 

Official Receptive Tour Operator:
Rocky Mountain Holiday Tours
America 4 You


Australia Update

According to the U.S. Department of Commerce Australia has been ranked in the top 5 of emerging travel markets in 2012 (research  provided by Mandala Research LLC sponsored by U.S. Travel Assoication).   According to the new study Australians spend in excess of $3,718 per trip (not including air).   When asked the question “Likelihood of visiting the US within the next year” 16% of Australians said “Definitely,  trip is already booked” and 49% said that it was “Very Likely.”  

We are seeing amazing interest in our region from the Australian market since launching our promotional efforts in 2008.   We will continue our efforts in FY13 with the following activities and promotional programs:

Australia/New Zealand Missions 2013

Australia
Perth:  (February 13 -14, 2013) New to Expo line up.

  • Workshop and Seminar for Travel Agents (350-500 attendees)
  • Sales calls to Tour Operators

Sydney:  (February 15-18, 2013)

  • Workshop and Seminar for Travel Agents  (375-425 attendees)
  • Business to Business Event for Tour Operators (16-20 companies represented)
  • Media Marketplace and Luncheon (50-65 travel media/10-15 Airline Executives)
  • RMI Media Event (40-50 attendees)
  • RMI “Friends of the Real America” Event (10-15 attendees)
  • RMI Annual briefing meeting
  • Staff trainings for Tour Operators in Sydney area

Brisbane:  (February 19, 2013)
Workshop and Seminar for Travel Agents (250-300 attendees)

Melbourne: (February 20, 2013)
Workshop and Seminar for Travel Agents (350-400 attendees)

New Zealand
(Attendee numbers have been provided by the Discover America Committee New Zealand).

Auckland: (February 21, 2013)
Media, Tour Operator, Airline Executives Reception (50-75 Attendees)
Workshop and Seminar for Travel Agents (350-400 attendees)

Promotional Programs

  • Fam development and support (including liaison with Legacy carriers for air support)
  • Liaison work with travel industry (staff trainings)
  • Development of RMI Australia website (to link with Discover America Australia website and each state website)
  • Creation and distribution to trade and travel media of two electronic newsletters (one winter, one summer product).

  


Scandinavia Update

By Barbara Stafford

The newest statistic provided by the U.S. Department of Commerce shows that the Nordic region has becomes the 4th largest European inbound market to the USA. In 2011 the number of visitors from the Nordic Region to the US increased by 13 percent compared to 2010.  The Nordic Region saw 1,133,307 travelers to the US compared with 1,002,779 in 2010.

We are very well positioned in Scandinavia and are currently being offered by most of the top Tour Operators in each of our target markets with the exception of Finland.  In 2013 we will begin an aggressive effort in Finland, while continuing our promotional efforts in Norway, Sweden and Denmark.

FY13 Scandinavian Mission

Norway:  (January 10-15, 2013)

  • Discover America Seminar and Workshop, Oslo
  • Staff Training Nordmann-Reiser, Oslo
  • Staff Training America Specialisten, Oslo
  • ReiserMessen Travel Show, Oslo
  • RMI Media event, Oslo
  • Staff Training Nordmann-Reiser, Bergen
  • Rocky Mountain Showcase, Bergen

 

Finland:  (January 16-20)

  • Staff Training SAGA Tours, Helsinki
  • Discover America Seminar and Workshop, Helsinki
  • MATKA Travel Fair, Helsinki

Scandinavian Promotional Programs in FY13

  • New country specific RMI website (registered in Norway, Sweden, Finland, Denmark and Iceland).
  • Membership in the 4 Nordic Discover America Committees (Norway, Sweden, Denmark and Finland). 
  • Catalog distribution and representation at Discover America Committee workshop/seminar Copenhagen.
  • Swanson catalog: both print and electronic versions (Sweden).
  • Swanson Event:  Representation and catalog distribution.
  • Developing and supporting media and trade fams.

Nuts and Bolts from Germany, Austria and Switzerland

By Janine Wolski

The number one overseas travel destination for Germans continues to be the USA.  With around 13%, the US also ranks as the most popular destination for more costly vacation trips with a budget of more than 2,500 Euro per person per trip, followed by Southeast-Asia (11%), Spain (9%) and the Caribbean (6%).

German tour operators stated that in the first quarter 2012 bookings to the United States were up by four to nine percent compared to 2011.  Promotional activities by U.S. destinations and businesses were identified as the major reason for Germans choosing the US as their holiday destination.  Tour operators like FTI, TUI, Canusa, Thomas Cook or Hauser Exkursionen added RMI product to their brochure or their online offers.  We recognize that internet offers become more and more important but Germans, Austrians & Swiss still like to have a printed brochure in their hand.

All eyes on the web: www.rmi-realamerica.de: Welcome to the Wild West!

There is no doubt the internet is becoming the most important tool when planning a vacation and our German RMI website invites the Germans, Swiss and Austriwww.realamerica.itans to learn about and discover this great part of the United States – the 4 Rocky Mountain states Idaho, Montana, South Dakota & Wyoming and the Gateway Cities.  The intro-page offers a short welcome text, current news, links and video clips, etc. to get a good first impression of the great Rocky Mountain region.

The website has separate consumer, press and trade sections.  Within the information for travelers section the consumer can find detailed information about the highlights, attractions and cities of each RMI state as well as some general information like how to get there, best travel season, weather and clothing.  Also scenic route suggestions for each state, secret tips, Native American culture information and a detailed event schedule about rodeos, Pow Wows and Festivals for each state are presented.  RMI Germany also features some suggestions for guide books on their website to give users the possibility to discover even more about this western part of the US.
Furthermore the RMI Gateway cities Chicago, Denver and Minneapolis/St. Paul/Bloomington have their own section including general information and links to their homepages.  Consumers can order the German Real America Guide on the website via e-mail.   Last but not least we list all German, Austrian and Swiss tour operators offering product to the RMI region – a list that is very helpful for potential visitors as well as travel agencies to contact these operators directly.

What we realize is that the German Real America Guide and our German website go hand in hand.  Visitation on our website increases in high numbers after we represent RMI at consumer shows or ITB.  With the domain prominently shown on the front cover of the guide the combination of both is the perfect tool for people planning their vacation or looking for ideas.  On the other hand online orders for the Real America Guide also increase after an article with our contact information and website named are published.

Visitation numbers on our German website have immensely risen throughout the last year, hitting the 1,000 unique visitors per month mark during springtime.

For the upcoming fall we plan to redesign the entire website and develop a photo gallery for trade and press and provide even more content such as more itinerary suggestions and insider tips for the users.  With constant updates on the website we want to present this beautiful region even better and increase visitation.


Diane Shober Named Tourism Director of the Year

Diane Shober, director of the Wyoming Office of Tourism, was named “State Tourism Director of the Year” on August 27 by the USTA’s National Council on State Tourism Directors (NCSTD). The award was presented at the Education Seminar for Tourism Organizations (ESTO) in Boston, MA where Shober was recognized in front of her peers. The award honors a tourism director that has clearly influenced the obvious and measurable improvement of a state or territory's "travel and tourism profile" with their leadership. The award is a unique honor as fellow state tourism directors cast the ballots in the election, selecting the individual exhibiting the most impressive achievements. Shober has served as the director for Wyoming since 2003. In her career she has worked in nearly all aspects of the travel and tourism industry, and offers experience in hotel sales, event marketing and management, facility management, arts and non-profit organizations, government relations and association management. "I am honored to receive this recognition and even more honored to promote the beautiful State of Wyoming, home to Yellowstone and Grand Teton National Parks, wide open spaces and the American cowboy," said Shober. "Our initiatives add strength not only to the Wyoming travel industry but to the overall economy and it’s through a series of collaborative relationships throughout the state and a fantastic team at the Wyoming Office of Tourism that we are able to succeed year after year.” Congratulations Diane!


New Faces at RMI

New UK Representation

Cooper
Gee
Pratt

RMI is pleased to announce the hiring of its new UK representatives - Lisa Cooper, Account Director and Hayley Gee, Account Manager. Both are from KBC PR & Marketing located just outside of London. After beginning work for us on September 1st, Hayley was immediately introduced to our region by attending Mega Fam, eager to experience all our region has to offer. Lisa and Hayley will attend the Summit Meeting and Roundup in Boise in April so those of you who haven't met them will have the chance then. We are confident that their experience and enthusiasm, relationships with trade, media and airlines, and their dedication to this industry will bring increased exposure and great benefits to our region. Please help us to welcome them.

Marketing Administrative Assistant  
In July Susie Pratt joined RMI’s Cheyenne office as Marketing Administrative Assistant. Susie works full time and handles administrative duties including database management, trade show support, publication assistance, general clerical responsibilities and assistance with all other aspects of the RMI program. Her background in design and knowledge of databases and current programs have already had a positive impact on our office. She is a native of South Dakota and has a bachelor’s degree in corporate communication and mass communication. Susie enjoys running, decorating cakes, and finding new adventures. Please welcome Susie!

 

 

 


Suppliers Corral

Suppliers’ Corral

Visitation Gives Our Region Reason for Optimism while Experts Predict Continuing Challenges and a Slow Recovery

By Kim Birrell

We are all very aware how the travel industry has struggled during the past several years due to global economic uncertainty, political upheavals and changing travel trends.  However, much of our region may not have seen the reduced numbers of overseas visitors that major US destinations have experienced.  Final figures for 2012 from the Department of Commerce’s Office of Travel and Tourism Industries confirm that Europeans continue to travel to the US in record numbers.  Our overseas offices tell us how popular our region still is, in fact interest is steadily growing as evidenced by the increasing amount of tour operator offerings that include our region and the fact that operators tell us their clients ask them more often about visiting our region. 

The 2011 year-end figures reflect positive visitation trends from our markets and this means more business for our region.  In 2011 visitation from France to the US increased by 12%, visitation from both Italy and Germany was up 6% and the Netherlands was up 5%.  The UK was flat but still sent 3.835 million visitors to the US in 2011, a number well above any other overseas country.  Statistics through June 2012 show solid increases from Germany (11.7%), France (5.3%) and the Netherlands (2.6%) for the first half of this year.  (Source:  US Dept of Commerce, OTTI International Visitation Statistics, 2012)

Preliminary results from our own TRIP Reports show an increased offering of overnights in our region in 2012 in most of our markets.  This is significant because it reflects an increase in demand for our region.  Our overseas market representatives and the tour operators who specialize in our region continue to report strong and increasing interest in our four states.  Consumers are becoming more knowledgeable about what our region offers and they request information about specific locations or attractions in our region, not just general information.  We believe our ongoing efforts to market to Europeans are paying off and will continue to show positive results despite the recent global economic and political challenges. 

Spending by international visitors also continues to increase.  The OTTI reports that such spending is boosting the US economy.  Spending by international visitors this summer increased by 11% over the same period last year.  This spending creates jobs and can spur economic growth in communities across America and in our region. 

Experts are still predicting that travel to the US by international visitors will increase, but at a more conservative rate than previously predicted.  OTTI forecasts that travel to the US from France will increase between 3 and 4% each year through 2016, between 2 and 4% each year from Germany and between 2 and 3% each year from the Netherlands.  They predict that all of RMI’s European markets will show positive growth through 2016.  How you handle this growth in visitors depends on how prepared you are to showcase your product and to take advantage of the increase in business.

What you can do: 
Work closely with your state.   Get to know your state tourism representatives because they are the ones working closely with tour operators and keeping in touch with changes and trends.   The reps working with our region can help you with their extensive experience in overseas markets and with other resources.  Let them know you want to get involved in fam tours, that you want to participate in the RMI program and become more involved in international marketing.  If your property is renovated or if you add amenities, let them know so they can promote this.

Get involved.  Attend Roundup.  RMI’s annual trade show brings together suppliers from our four states with European tour operators.  This is a very cost-effective way to market internationally right here in our own region.   You can also meet with RMI’s overseas reps during this event and learn more about these markets.  Host fam tours.   If your state rep asks you to provide rooms or services, be willing to offer reduced rates or comps in order to give you more exposure to the international market. 

Followup on Leads.  Leads from trade shows are available to you through your state tourism office.  Whether you attend just one or two trade shows a year, or many, your followup to leads and inquiries can make the difference to your success.  Learn which trade shows your state rep attends and follow up on relevant leads. 

Check Resources.  RMI’s TRIP Reports, completed annually, can help you see which markets are actively adding product in our region by including it in their brochures and offerings, how that product is packaged, and it shows the increase or decrease in availability of overnights of products in our states.  This can help you determine which markets you might want to focus on in your international marketing efforts.  Start by finding out which markets actively market your area or specific product.  The TRIP Reports are accessible online to the states, RMI partners and gateways.  Access must be limited because of software and server limitations and the information is proprietary to the RMI states.  But you can have access to this information through your state rep; just request it from them. 

Advertise.  Advertising opportunities are available to you on RMI’s website and in our annual Real America Guide.  Through these you can reach the overseas market.  Consistent exposure is one of the keys to success in international tourism marketing.

Track results.  Tracking results is essential and can tell you if your marketing efforts are paying off.  Tracking over time helps you measure results and make advertising decisions based on real information.  Maintain accurate records of your international guests, inquiries for information, website traffic and trade show contacts.   Use these records to determine patterns and successes and to help you determine the most cost effective methods to promote your product. 

Most experts agree that the travel industry is undergoing a prolonged recovery.  The challenge for the coming years will be to educate international visitors about why they should visit our region.  Our region has become more popular to Europeans because it is authentic, adventure packed and full of unique experiences.  It’s up to you to continue to promote your product to the international market and to show off the many great reasons to visit us.


RMI Marketing Calendar

See the complete calendar here.

Oct. 18-20 - TTG Incontri - Rimini, Italy

Nov. 5-8 - WTM - London, England
Nov. 8 - UK Training - London, England
Nov. 21-25 - TC Leipzig - Leipzig, Germany 
Nov. 13-18 - EICMA Milan, Italy  
Nov. 21-25 -TC Leipzig, Germany

Jan. 8-13 - Vakantiebeurs, Utrecht
Jan. 12-20 -CMT Stuttgart, Germany
Jan. 16-17: SD Governor's Conference, Pierre, SD
Jan. 18-19: Motor Bike Expo - Verona, Italy
Jan. 30: Visit USA Seminar - Zürich-Regensdorf, Switzerland
Jan. 31: Visit USA Seminar - Linz, Austria



News from the Region

South Dakota

South Dakota

An Autumn Like No Other

With fall steadily approaching, it’s time to begin planning fall foliage excursions. South Dakota’s four distinct regions make for a variety of breathtaking views all across the state. The state features five scenic byways and 54 state parks and recreation areas, making South Dakota an ideal destination for FIT and group tours to experience the fall colors.

The Glacial Lakes & Prairies Region in the northeastern corner of the state is covered with pothole lakes and scoured prairies that resulted from erosion caused by glaciers that once covered the area. Evidence of this geologic event can be found at Big Stone Lake. Located on the South Dakota-Minnesota border, Big Stone Lake is the state’s lowest elevation point and features the Big Stone Island Nature Area and Hartford Beach State Park. Sica Hollow State Park encompasses 807-acres of hauntingly beautiful terrain. The Hollow's first Indian visitors named it "Sica," (pronounced she-cha) meaning evil or bad due to a series of mysterious happenings in the area. The Hollow has since been recognized on a national level and is one of the state’s best locations to experience the fall colors.

In the Southeastern Region of the state is Palisades State Park, known for its unique rock formations and captivating history – legend has it that the outlaw Jesse James made a remarkable jump over Devil’s Gulch on horseback while fleeing the law in 1876. The Native American Scenic Byway begins approximately 50 miles west of the Lewis and Clark State Recreation Area. This expansive scenic byway ventures through the heart of the Great Sioux Nation. The trail covers the lands of five Sioux tribes and also follows the path of Lewis & Clark’s 1804 journey along the Missouri River. South Dakota’s Great Lakes Region unfolds as the byway heads north and follows a system of four massive reservoirs along the Missouri River – Lewis and Clark Lake, Lake Francis Case, Lake Sharpe and Lake Oahe.

The Black Hills, Badlands & Lakes Region is a remarkable contrast to the eastern regions of the state. The Badlands Loop State Scenic Byway bisects beautiful Badlands National Park – 244,000 acres of primordial terrain. Further west in the pristine Black Hills National Forest is a must-see destination for fall foliage enthusiasts. The Spearfish Canyon State Scenic Byway features thousand-foot limestone palisades, bountiful vegetation and roaring waterfalls like Roughlock Falls Nature Area. The extensive Peter Norbeck National Scenic Byway will delight visitors with its pig-tail shaped bridges, six rock tunnels (see tunnel sizes for motorcoach/RV accessibility) and towering granite peaks and pine-laden mountains. In the southern reaches of the Black Hills is Custer State Park, South Dakota’s largest state park. Custer State Park features the Wildlife Loop State Scenic Byway which winds through the southern portion of the park and offers the chance to catch glimpses of free-roaming buffalo, bighorn sheep, prairie dogs, burros, mule and whitetail deer, pronghorn and elk. From east to west, each of the four regions of South Dakota offers visitors a wide variety of activities. The diverse colors of the fall foliage can be matched only by South Dakota’s vast selection of recreational opportunities.

Travel Professionals Tip
The 2012-13 South Dakota Vacation Guide is now available! This publication provides extensive information regarding travel information, places of interest, dining and lodging accommodations and much more. Request a copy of the South Dakota Vacation Guide today.

Schedule of Featured Events

November 17-18, 2012 – Aberdeen Winterfest – Aberdeen
November 24-25, 2012 – WJ Ranch Cowboy Christmas – Yankton
December 1, 2012 – Breakfast with Santa – Sioux Falls
December 1-2, 2012 – Aberdeen Community Living Christmas Tree – Aberdeen
December 10, 2012 – Deadwood’s Cowboy Christmas Ball – Deadwood
December 20, 2012 – Heritage of the West Performance Series – Spearfish
January 18, 2013 – James Valley Model Railroad Open House – Aberdeen
January 25-February 3, 2013 – Black Hills Stock Show & Rodeo – Rapid City
January 26, 2013 – Ice Fish Fest 2013 – Sioux Falls
January 27, 2013 – Eureka Hymns Annual Concert – Eureka
February 16, 2013 – James Valley Model Railroad Open House – Aberdeen
February 18, 2013 – Wessington Springs Area Farm and Home Show – Wessington Springs
February 20-24, 2013 – The Fox on the Fairway – Watertown
March 15-17, 2013 – Annual South Dakota Horse Fair – Sioux Falls
April 13, 2013 – Spring Fling Home & Garden Show – Hot Springs
April 20, 2013 – Earth Day “Party for the Planet” – Sioux Falls
April 24-27, 2013 – Showtime at First Baptist – Watertown
May 1-5, 2013 – Black Hills Film Festival – Hill City


Montana

Montana

Montana is making the list! 
Outside Magazine recently listed Missoula amongst the nation’s Best River Towns.  The reason locals call Missoula home has a lot to do with the city’s proximity to world-class fly-fishing on the Blackfoot, Rock Creek, and Bitterroot Rivers, hundreds of hiking and biking trails in the Rattlesnake and Lolo wilderness areas (five minutes from downtown), and the college-town vibe. Summer evenings are spent at Caras Park, where families come to walk the dog and listen to open-air concerts while kayakers practice at Brennan’s Wave whitewater park.   http://www.destinationmissoula.org/

Budget Travel has nominated Cooke City as one of the 10 coolest small towns for 2012.  This community is just 18 miles from the Lamar Valley in Yellowstone Park.  Seventy-five residents call Cooke City home and are just steps away from some of the area’s best snowmobiling and cross country skiing.  http://www.cookecitychamber.org/



Earlier this year, National Geographic came out with the “World’s 25 Best Ski Towns.”  Proudly, Montana is home to two of them.  Bozeman is an old Montana University town with two of America’s premier ski hills.  Bridger Bowl is a non-profit ski area just twenty minutes from town.  Just an hour drive to the south is Big Sky Resort that offers joint lift tickets with adjacent Moonlight Basin to create one of the largest ski areas in Montana.  http://www.bozemancvb.com/

In Northwest Montana are Whitefish and Whitefish Mountain Resort, formerly known as Big Mountain.  Enjoy the bars and restaurants of the western style downtown, which is anchored by Whitefish’s historic train station.  http://www.explorewhitefish.com


Rich with history, Fairmont Hot Springs Resort's new brand points to the future.

Fairmont Hot Springs Resort unveiled a new brand position and is completing a facilities renovation this summer. Looking to the future of the resort, Fairmont Hot Springs decided it is best to make investments in the brand experience. The new brand is a rejuvenation of the historic elements, and communicates the Resort's new energy and commitment to continue to be a genuine Montana experience. Facilities renovations are on pace to be completed by the end of September.
Fairmont General Manager, Steve Luebeck says, "The new brand position along with our facilities renovation demonstrates our desire to remain one of the top destination resorts in Montana. We are very excited about the new brand our marketing firm Crevin AMD developed, and want our brand to truly be our promise that you will love your experience here. We realize we need to invest into our facilities to carry through with our promise, and we are excited to see that the first phase of renovations are wrapping up nicely. We have a great product, and we hope that everybody will come out and see us for the first time—again."
Fairmont Hot Springs Resort is one of Montana's best known resorts, and includes two Olympic sized swimming pools, two soaking pools, an 18-hole championship golf course featuring the longest hole in Montana, a spa, and the ability to accommodate most any meeting, convention, wedding, or banquet.
The new brand mark implements a lazy "F" floating on the hot spring waters, which also mimics the bold mountain scenery around the resort and also calls to thought the unique pyramid architecture of the resort. Along with a new website, new print collateral, and a soon coming advertising campaign, the new logo is forward looking and communicates the fact that Fairmont Hot Springs Resort is committed to providing great experiences, now and into the future.
For more information about Fairmont Hot Springs Resort, please visit: http://www.fairmontmontana.com.


Idaho

Idaho

Idaho is Award Winning!
Idaho Tourism, a division of Idaho Commerce, received a Mercury Award from the U.S. Travel Association for “Best Overall State Tourism Program” for its Vitamin ID winter campaign.    
Idaho Tourism launched Vitamin ID with a goal of stimulating winter recreation travel throughout the state. The entire promotion was built around the central theme that a ski or snowboard trip to Idaho is alternative medicine for the wintertime blahs. Vitamin ID will run again for the 2012-2013 season, October through March.

The Mercury Awards were created in 1985 to recognize members for excellence and creative accomplishment in state/territory tourism marketing and promotion, and inspire, by showcasing outstanding work, the continued development of imaginative and exciting marketing and promotion programs.

Idaho—Adventures in Living
 
Idaho is home to more whitewater than any other state in the lower 48 along with mountains to climb, trails to hike, lakes to fish, 18 ski resorts and much more. So take a break from it all and come out to play.  Idaho—adventures in living. Visit www.visitidaho.org for more information and vacation ideas. 

In Boise it’s all about the Greenbelt. The 26-mile parkway lining the Boise River and bisecting downtown is the city’s lifeblood, providing access to more than 20 parks, multiple biking and hiking trails, pedestrian bridges, and an outdoor amphitheater. “Put simply, life revolves around the river,” says Jeff Reynolds, co-owner of ad agency Rizen Creative. It was a common refrain. “We have a whitewater park minutes from our house,” notes Sarah Mello. Says local Greg Sims: “I rode my bicycle from home and caught three 30-plus-inch salmon in the course of an hour.” Reynolds even offered a dare: “I challenge you to find a Boisean who didn’t float, fish, walk or ride along, play in, paddleboard, or kayak a Boise-area river last year.” Off the water, readers highlight everything from Alive After Five, a free summer concert series, to the city’s farmers’ market to the 130 miles of singletrack in the nearby Ridge to Rivers trail system. “…love Boise and its people,” says Rob Love. The city’s also home to Boise State University, which adds collegiate verve and, of course, the Broncos’ trademark blue turf.

Best Saturday Itinerary:
“Tubing the Boise River from Barber Park to Ann Morrison Park,” says Rachel Hugens, a nurse at St. Luke’s Hospital. Afterward, you “can’t go wrong with brew-pubs like Highlands Hollow and TableRock.”

On the town:
Since 1977, the Idaho Shakespeare Festival has staged plays during the summer, and in 1998 it constructed a 770-seat amphitheater next to the Boise River. “Being at the Shakespeare Festival on a summer night, having a picnic with a view of the river before the play, and feeling the cool river air as the sun sets is one of the absolute best ways to enjoy Boise,” offers Lisa McMillin, a library assistant at the Boise Public Library.


Wyoming

Wyoming

Hollywood Comes To Wyoming
The new movie Django Unchained, from Hollywood filmmaker Quentin Tarantino, will feature winter scenes from Wyoming. The crew filmed in Wyoming during February 2012, shooting on Turtle Ranch near Dubois and in Grand Teton National Park and the National Elk Refuge in Jackson Hole. The film is a story about a slave in the South, who helps a German bounty hunter in return for his freedom. It is scheduled for US release on Christmas Day 2012, and will be released internationally mid-January through March 1, 2013. To see more about their filming experience, visit the Wyoming Film Office blog http://filmwyoming.blogspot.com/2012/02/quentin-tarantinos-django-unchained.html. For a movie synopsis visit www.imdb.com/title/tt1853728/synopsis.

Wyoming Whiskey Distillery
This distillery was founded by a Wyoming ranching family from Jackson Hole, Wyoming.  Whiskey is handcrafted using only local grains and artesian water to make its bourbon.  Master Distiller, Steve Nally, has dedicated his life to handcrafting premium bourbon whiskey.  Steve moved his wife, life and Bourbon Hall of Fame credentials from Kentucky to Kirby, Wyoming, to guide this small batch production and oversee all operations at the distillery. You can enjoy a tour of the facility now.  Free tours are hourly, and tasting tours will be available summer 2013. For more information call 307-864-2116 or visit www.wyomingwhiskey.com

Jackson Hole Builds Airline Service For Winter Season
Jackson Hole Air is pleased to announce the expansion of winter air service to nine non-stop cities, including three new cities during the 2012-13 winter season.  New flights will be provided by United Airlines from Newark and San Francisco, coupled with Delta flights from Minneapolis. These additions will compliment service provided by American Airlines from Dallas Fort Worth, Delta Airlines from Atlanta & SLC, and United Airlines from Denver, Chicago, and Los Angeles. Schedules will allow for same day connections from North and South America, UK, Europe, Asia, and the South Pacific. For details visit www.jacksonhole.com/plan-buy/directions/by-air.html.


News from Official RMI Gateway Cities

Denver, CO

Denver, CO

From one of the world’s most famous painters to a time-traveling trip back to ancient Rome, Denver’s fall schedule is packed with must-see exhibits and events. Hoist a craft beer or two at Denver Beer Fest, a glass of wine at Denver Wine Festival and enjoy a celebration of Mile High creativity during Denver Arts Week – it’s all happening in Denver. http://www.denver.org/what-to-do/museum-art/fall-2012

See Some Colorado Gold

In early fall, the shimmering leaves of the aspen, the quintessential Colorado tree, turn into a glowing shade of gold. Discover some great scenic drives near Denver. http://www.denver.org/what-to-do/colorado-day-trips/fall-foliage

 

Denver is the king of beers this fall, thanks to Denver Beer Fest (Oct. 5–13) and the Great American Beer Festival (Oct. 11–13). http://www.denver.org/denverbeerfest

Events & Exhibits:


Minneapolis/St. Paul/Bloomington, MN

Minneapolis/St. Paul/Bloomington, MN

Discover Bloomington, MN as Your Favorite Halloween Haunt
There are so many haunting things to do in Bloomington, MN and throughout the Twin Cities during the month of October.  Visit Mall of America around Halloween for Blackout at Nickelodeon Universe, a spooky version of the usually cheerful theme park and the World’s Largest Trick or Treat inside Mall of America on Halloween night.  There are many haunted houses, trails and buildings to tour throughout October.  You can also take part in the Scarecrow Festival and judge the best dressed scarecrow in the pumpkin patch.  Take a look at all there is to do at www.bloomingtonmn.org.

Mall of America Expands
Mall of America® will debut new stores this fall and winter to highlight another exciting year.  The Mall, located in Bloomington, Minnesota, features 520 stores under one roof with no sales tax on clothing or shoes www.mallofamerica.com.
The new retailers will complement the world-class selection and designer brands at Mall of America and include:

  • Carhartt – a U.S. heritage brand with updated work wear
  • Cotton On – the singular Midwestern outpost of the rapidly expanding Australian line
  • Dr. Martens – the 90s mainstay is making an updated comeback
  • Henri Bendel – the Soho NYC icon heads to the Midwest to introduce the latest and greatest women’s fashions
  • Intelligent Nutrients – organic and sustainable lifestyle products
  • Juicy Couture – a refreshed and glamorous version of the designer brand
  • Lincoln Road Travel Wear – high-end luggage fit for any vacation
  • Typo – a stationery store with panache, taking the latest fashion trends and applying them to organizational supplies
  • Victorinox – the upscale Swiss Army brand        

“The new stores strengthen Mall of America’s attraction as the number one U.S. shopping destination,” said Doug Killian, tourism director.  “More than 40 million annual guests enjoy leading brand goods, lower prices than many other parts of the United States, and no sales tax on clothing and shoes.  Combined with exciting restaurants, events and family attractions, Mall of America is the ideal holiday getaway.”
Many special activities will take place throughout the year-end holiday season.  The Mall features thousands of special decorations and the Holiday Music Festival, live musical performances throughout the building from Nov. 23-Dec. 24.  Santa will be available in his North Pole chair to greet the little ones and have their photos taken.  And, special sales abound among Mall of America’s 500+ stores so guests can buy their holiday gifts and realize significant savings.      

Mall of America is celebrating its 20th anniversary.  Over 800 million visitors from throughout the world have visited the Mall during the past two decades and 2012 is a record year for sales.  In addition to shopping, guests can enjoy hours of family fun at Nickelodeon Universe® - the nation’s largest indoor theme park in the center of the mall.  Other attractions include SEALIFE Minnesota Aquarium, The LEGO® Store, American Girl®, Theatres at Mall of America®, Moose Mountain Adventure Golf, the Amazing Mirror Maze and A.C.E.S. Flight Simulators and the Flying Dutchman Ghostly Gangplank.        
Mall of America is located next to Minneapolis/St. Paul International Airport (MSP).  The Mall is only 15 minutes from downtown Minneapolis and is linked to MSP and Minneapolis by convenient Light Rail Transit.  Over 35 hotels are located within 10 minutes of Mall of America and offer courtesy shuttle service to/from MSP and the Mall.  A new 500-room Radisson Blu will open at Mall of America in March.  Visit www.MOAspecialoffers.com for attractive hotel packages.    

Holiday Shopping – To The Extreme – at Mall of America in Bloomington, MN
With Mall of America housing over 520 stores, it is the ultimate shopping destination to find the perfect gift for everyone on your holiday list.  New Luxury retailers have been added to the list of stores inside the mall, but you will always find your favorite retailers and Minnesota-centric stores only found here.  All clothing and shoes purchases are tax-free, so warm up that credit card, and yourself, inside Mall of America this holiday season.  Plus, you will enjoy the sounds of the holiday performed by hometown choral groups during the Holiday Music Festival.  You will truly be in the holiday spirit at Mall of America.  Be sure to check out the Mall of America page at www.bloomingtonmn.org to plan your shopping adventure.

 

 

 

Events
Through 10/28 -29th Annual Scarecrow Festival, Emma Krumbee’s Apple Orchard, Belle Plaine
10/6- Bill Engvall, Mystic Lake Casino, Prior Lake
10/13- Lost Egypt at the Science Museum of Minnesota Opens, Saint Paul
10/9-10/14 -Billy Elliott The Musical, Ordway, Saint Paul
10/11- Kellogg’s Tour of Gymnastics Champions, Target Center, Minneapolis
10/11-10/28- 2 Sugars, Room for Cream, New Century Theatre, Minneapolis 
10/16-10/21- Disney’s Beauty and the Beast, Orpheum Theatre, Minneapolis
10/19- Meatloaf, Mystic Lake Casino, Prior Lake
10/19- Joe Rogan, Pantages Theatre, Minneapolis
10/21- Phineas & Ferb: The Best Live Tour Ever, Xcel Energy Center, Saint Paul
10/25-1/26/13- Bye Bye Birdie, Chanhassen Dinner Theatres, Chanhassen
11/2-12/16- In the Next Room, Jungle Theater, Minneapolis
11/6-12/30- Dr. Seuss’ How the Grinch Stole Christmas, Children’s Theatre Company, Minneapolis
11/17- The Brian Setzer Orchestra Christmas Rocks! Extravaganza, Orpheum, Minneapolis
11/23-12/31- A Don’t Hug Me Christmas Carol, New Century Theatre, Minneapolis
12/5-12/30- Elf The Broadway Musical, Ordway, Saint Paul
12/7-12/9- Lorie Line + Her Pop Chamber Orchestra, Historic State Theatre, Minneapolis
12/8 - 12/9- The Nutcracker According to Mother Goose, The Cowles Center, Minneapolis
12/11-12/16- Catch Me if You Can-The Musical, Orpheum Theatre, Minneapolis
12/14-12/23 -Locye Houlton’s Nutcracker Fantasy, The Cowles Center, Minneapolis
12/19-12/22- All is Calm: The Christmas Truce of 1914, Pantages Theatre, Minneapolis
1/5-2/24- Pinocchio, Children’s Theatre Company, Minneapolis
1/18-1/27- The Words and Music of Stephen Sondheim, Ordway, Saint Paul
1/24-3/17- The Biggest Little House in the Forest, Children’s Theatre Company, Minneapolis



Chicago, IL

Chicago’s colorful fall months deliver nothing short of magical experiences. During the autumn season, a Windy City getaway means abundant sunshine while you stroll the shops, fresh crisp air during your bike ride through the parks, and comfortable cool temps as you tour the incredible sights and architectural treasures.

Indoors, unwind at a leisurely pace at a luxurious spa, or lounge about with the stellar skyline in view and cocktails in hand. For a more action-packed Chicago outing, hit up a game (pro teams like the Bulls, Blackhawks and Bears are in full swing), or make it a wild night out at a comedy club or piano bar.

The season is ripe for arts and culture as well, so immerse yourself in the vibrant theater scene, explore museums and galleries of every variety, and take in sensational performances – from live music to dance to opera.

Whether you're visiting for business or pleasure, you can expect to find world-class dining, entertainment, and hotels and accommodations here in the largest and most-visited city in the Midwest.  www.choosechicago.com.

Chicago Museum Exhibits

  • Jellies - at The Shedd Aqaurium
    Currently running through 2013
    Immerse yourself in the mesmerizing world of jellies, where simple bell-shaped forms are the result of complex biological processes, and delicate frills harbor tiny venomous harpoons that paralyze prey. Even though they don’t have blood, bones, or brains, jellies aren’t as simple as they look!  www.sheddaquarium.com
  • Maharaja: The Splendor of India’s Royal Courts - at The Field Museum
    October 17, 2012 – February 3, 2013
    From the pomp and circumstance of a royal procession to the inner sanctum of a courtly palace, Maharaja explores the world of India’s rulers from the 1700s to the 1940s taking visitors through an era of great political change. Key artworks include exquisitely detailed paintings of royal processions, regalia worn by kings and queens, ceremonial daggers, swords and matchlock guns, hand-crafted instruments and board games, and prized photographs by Man Ray and Cecil Beaton. One extraordinary highlight is the Patiala necklace by Cartier which originally contained 2,930 diamonds (including the yellow 234.69-carat DeBeers diamond). The Field Museum is the final venue on this exhibition’s world tour.  www.fieldmuseum.org
  • Charlie Brown and the Great Exhibit – at the Museum of Science and Industry
    October 25, 2012 - February 18, 2013
    Explore Schulz’s personal history and his role as the sole inspiration and artistic talent behind Peanuts and its unique cast of characters.  From the comic strip’s humble beginnings in 1950, appearing in only seven newspapers, Peanuts’ popularity and influence spread rapidly and widely. At the time of Schulz’s retirement, Peanuts was published in more than 2,600 newspapers in 75 countries and had more than 355 million readers.  www.msichicago.org

Chicago Holiday Traditions

  • Ice Skating
    Open mid-November to mid-March – at McCormick Tribune Plaza at Millennium Park
    Kick off Chicago’s winter season with a fun-filled day of ice skating. The rink draws more than 100,000 skaters annually, and is free and open to the public. Skate rental is available for $10.  www.millenniumpark.org
  • Macy’s on State Christmas Traditions – at Macy’s on State Street
    Annually early November – early January
    Themed and decorated windows along State Street unveil a story of Christmas cheer.  Marvel at our 45-foot Great Tree decorated with over 1,200 themed ornaments and 25,000 dazzling lights in the famed Walnut Room.  www.visitmacyschicago.com
  • Caroling at Cloud Gate – at Millennium Park
    Annual event held on Fridays, mid-November - mid-December
    A Chicago holiday tradition.  Enjoy the beautiful voices of a variety of choral groups and participate in a holiday sing-along.  www.millenniumpark.org
  • Christmas Around the World & Holidays of Lightat the Museum of Science and Industry
    Annual event held Mid-November to early December
    A Chicago tradition since 1942.  The Museum’s 45-foot Grand Tree takes center stage in the
    Rotunda with more than 30,000 lights and 1,000 ornaments, surrounded by more than 50 smaller trees beautifully decorated by volunteers from Chicago’s ethnic communities to represent their various cultures and holiday traditions. View the trees, enjoy intermittent falling “snow” and savor the performances on the Holiday Stage by school choral groups and ethnic song and dance groups.  www.msichicago.org
  • Magnificent Mile Lights Festival
    Annual event
    November 17
    The largest evening holiday celebration in the U.S., jump starting the holiday season with a full day of family friendly activities, concerts by top musical artists and the best holiday shopping. The day’s excitement culminates with a grand evening parade down Michigan Avenue marshaled by Mickey Mouse and Minnie Mouse, illuminating one million lights on 200 trees. The parade concludes with a grand finale fireworks show over the Chicago River.  www.themagnificentmile.com/events/lights-festival/
  • Christkindlmarket – at Daley Plaza
    Annual event held from U.S. Thanksgiving Day to Christmas Eve
    Thanksgiving Day (November 22) to Christmas Eve (December 24)
    Experience a traditional German Christmas inspired by the famous Nuremberg Christmas market dating back to 1545. Visitors will find Chicago’s iconic Picasso sculpture surrounded by red and white crested huts glowing with warmth and overflowing with curios. Daley Plaza is transformed at this outdoor market offering exquisite handmade gifts, unique ornaments and German delicacies like brats, goulash, potato pancakes, cookies and Gluhwein (a warm spiced wine).  www.christkindlmarket.com
  • McDonald's® Thanksgiving Parade
    November 22 (U.S. Thanksgiving Day)
    Ronald McDonald, Santa and a cast of thousands march down State Street as over 400,000 people line the route from Congress Parkway to Randolph Street. Whether you're gazing at the gigantic helium balloons, moving to the beat of the marching bands or waving at the entertainers in decorative floats, there is fun for all at the biggest holiday parade in the city and the only one in Chicago to feature inflatable balloons every year.
  • Chicago Trolley Holiday Lights Tour
    Friday, Saturday, Sundays only, November 23 - December 31, 2012
    A lightly narrated 2-hour tour shows the best of Chicago's holiday lights and sights and stops at two brilliant holiday attractions! You will find yourself caroling all the way to The Magnificent Mile, Macy's Holiday Windows, John Hancock Tree, Navy Pier, Buckingham Fountain, Daley Plaza Tree, the Art Institute lions and much more!  Stops to explore include (30 minutes each):  Christkindlmarket in Daley Plaza and Zoo Lights at Lincoln Park Zoo.  www.chicagotrolley.com
  • Wreathing of the Lions at the Art Institute of Chicago
    November 23
    Celebrate the holiday season with this Chicago family favorite as the iconic lions at the entrance of the Art Institute of Chicago are adorned with traditional evergreen wreaths!  Afterwards, head inside for music and family-friendly activities.  www.artic.edu
  • A Christmas Carolat the Goodman Theatre
    Annual event held Mid-November through December
    November 17 - December 29
    For three decades, Charles Dickens’ classic story, exceptional actors and miraculous stagecraft
    have made A Christmas Carol a perennial holiday favorite and beloved Chicago tradition.
    Audiences delight in the “Bah, Humbugs,” the arrival of the ghosts, the music and dancing and
    Scrooge’s joyful discovery of life and love.  www.goodmantheatre.org
  • Holiday Magic at Brookfield Zoo
    Saturdays and Sundays, December 1-23 and every day, December 26-31
    Chicagoland's largest light festival featuring over one million twinkling lights, animated light displays and a laser light show.  www.brookfieldzoo.org
  • The Joffrey Ballet’s “The Nutcracker” – at the Auditorium Theater
    December 7-27
    The Tchaikovsky masterpiece, featuring the full Joffrey company, local children’s choruses, and more than 120 young dancers, creates a winter wonderland of beauty, magic and sugarplum delight!  www.joffrey.com
  • Zoo Lights at Lincoln Park Zoo
    Friday – Saturday, November 23-25, November 30-December 2, December 7-9, 
    December 14-16, December 21-23 Every day, December 26-31, January 1-6 (2013)
    Enter a winter wonderland illuminated by more than two million lights at Lincoln Park Zoo’s
    annual  classic holiday event. www.lpzoo.org
  • Navy Pier’s Winter Wonderfest
    Annual event held the first week of December though first week of January
    Enjoy more time to have more fun inside an enchanted 170,000 square foot winter playground! Bring the entire family for days of entertainment, Chicago Blackhawks indoor ice skating, huge inflatable slides, rides, and so much more.www.navypier.com
  • Welcome Yule! With the Chicago Symphony Orchestra
    December 14-16, 21-23
    Welcome Yule! is just the ticket for heartwarming holiday cheer. The merry musicians of the Chicago Symphony Orchestra and Chorus promise a delightful program of new arrangements, cherished carols and some musical surprises. Join the fun with sing-alongs and rollicking traditional tunes, including "Christmas in Chicago"!www.cso.org
  • Chicago Hockey City Classic at Soldier Field
    February 17, 2013
    Outdoor hockey is coming to Soldier Field for the first time in the venue’s legendary history. On Feb. 17, 2013, Soldier Field will play host to the inaugural Hockey City Classic - an outdoor college hockey doubleheader featuring premier programs: University of Notre Dame vs. Miami University and University of Minnesota vs. University of Wisconsin. Game times will be announced at a later date. The Hockey City Classic will be preceded by two weeks of winter festivities, including: two days of free public ice skating; youth, high school and adult hockey events; private ice rentals; and much more.

Chicago Theater

  • Book of Mormon – Bank of America Theatre
    Begins December 11, 2011
    Nine 2011 Tony Awards® say it's the Best Musical of the Year. Vogue says, "It's the best musical of the last 25 years." And The New York Times says, "It's the best musical of this century."www.broadwayinchicago.com
  • War Horse – Cadillac Palace Theatre
    December 18, 2012 – January 5, 2013
    As World War One begins, Joey, young Albert's beloved horse, is sold to the cavalry and shipped from England to France. He's soon caught up in enemy fire, and fate takes him on an extraordinary journey, serving on both sides before finding himself alone in no man's land. But Albert cannot forget Joey and, still not old enough to enlist, he embarks on a treacherous mission to find him and bring him home. This powerfully moving and imaginative drama, filled with stirring music and songs is a show of phenomenal inventiveness. At its heart are astonishing life-sized puppets created by South Africa's Handspring Puppet Company, that bring to life breathing, galloping, charging horses strong enough for men to ride.
    www.broadwayinchicago.com

 

Volume E8, Issue 1, Summer 2012

2012 International Pow Wow

2012 IPW L.A.

International Pow Wow
Los Angeles, CA

RMI Marketing Managers Mathias Jung and Kim Birrell, along with James Scoon of the Wyoming Office of Tourism meet with UK Tour Operator TrekAmerica Travel

By Mathias Jung

The 2012 International Pow Wow was held in Los Angeles at the L.A. Convention Center from April 21-25, 2012. The event is the premier international marketplace, largest generator of Visit USA travel, and the opportunity to network with thousands of fellow travel industry organizations and people.  RMI had a booth within the Mountain West section of the convention center along with Idaho, Montana, South Dakota and Wyoming.  Mr. Jim Hagen, South Dakota Secretary of Tourism, participated within the RMI booth.

At the onset of the show, RMI-US had a full slate of appointments with all 44 available slots filled.  The majority of those were from the RMI region’s traditional European markets -- five from Benelux; one from France; seven from the German-speaking; three from Italy; and 10 from the UK -- but we also had two Scandinavian and one Australian for a total of 29 appointments in our target markets.  Rounding out the appointment schedule were companies from emerging markets Brazil, Taiwan, China, India, Russia and Japan with 15.

RMI-US met with major, mid and niche tour operators with long-standing commitments to the RMI region as well as new operators and markets that needed to meet the increasing demand for the region.   Operators are looking for the specific product to offer to their repeat clients that have visited the major U.S. destinations before and are looking for something unique and new.  One German operator was specifically interested building a Historic Hotel tour through the RMI region.  This is a good example of the maturity of the European market, where the RMI region states have been marketing for 22 years.  You can see that the smaller and mid-level tour operators are focusing on destinations such as the RMI region where travel trade expertise is crucial for the end consumer looking for something new and different outside of New York, California and Florida.

Many who we met with were long-time partners with RMI who were interested in building additional RMI product or were continuing talks resulting from our efforts earlier in the year at TTG Incontri, WTM, or ITB.  Various operators were following up on proposals and were trying to determine the amount of financial support to market product that the RMI region could offer.  Numerous were offering PR or email newsletter campaigns to market their RMI product, or were putting together RMI region flyers to be distributed at trade and consumer shows in the upcoming fall and spring seasons.  There were several impressive online campaigns that used top-of-the-line technology to promote the region. 

Meetings with operators from Sweden, Denmark and Australia illustrated the genuine excitement these relatively new markets have for the RMI region.  One Australian company who currently only offers a few tours in the U.S., was particularly interested in developing a three week tour through our Rocky Mountain states showing how competitive we’ve become down under.  In another appointment with a top Danish tour operator, it was amazing how much of an investment is being made to build RMI state product and market it, exemplifying the great demand for our region and the efforts of the RMI states to market in Scandinavia.  

On the other hand, when meeting with companies from Taiwan, Japan or China, you can see that our region is relatively new, but growing in popularity.  In general, operators we met with were attracted to the region and sought more information, what’s new in our region, images, video, maps, and itinerary suggestions to supplement their RMI tours and to be better equipped to sell the area. 

Yellowstone National Park continues to be the major draw for the area and what many operators who have not previously offered our region, are looking to build off of.  Many were also interested in Glacier National Park and wanted routing, accommodation and attraction suggestions for combining it with Yellowstone and/or the Black Hills.  A lot were fascinated at the opportunities available in Idaho, and were interested in all of the routing options through The Gem State.  RMI-US was able to bring in several state tourism personnel to appointments to address specific requests, such as ski product and even hunting in the region.

Great interest was noted for the 2012 Mega Fam and the 2013 Roundup.  Additionally, numerous operators indicated they would like staff trainings to educate their sales force on the region, which presents an excellent opportunity to promote the region to those that sell it.

Outside of the show floor, RMI-US was able to network with many colleagues that we weren’t able to meet with during business appointments.  The RMI contingent had a strong presence at the Visit USA Germany, Italy, Australia and France events where we were able to show our support for those that bring visitors to our area.


RMI's 2012 Roundup Shows off Buffalo, Wyoming

2012 RMI Roundup, Buffalo, WY
2012 RMI Roundup
Buffalo, Wyoming

By Kim Birrell

This year’s Roundup was held in Buffalo, Wyoming in late April.  It was a great success by all accounts.  We had so many requests for supplier participants that we had to impose a cut off before the registration deadline due to space restrictions.  Both tour operators and suppliers told us it was one of the best Roundups they attended and were enthusiastic about future business to our region. 

As a result of a survey to tour operators, 81% said they already had plans to add product from our region as a result of what they learned at Roundup.  Another 14% is very likely to add product.  100% of tour operators are interested in seeing more of our region.  

Tour operators made the following comments: 
“I learned a lot more about the Rockies and made some great contacts with suppliers.”
“What a fantastic [Roundup] – extremely well organized, very productive and great fun.”
“Had a great time.  Was impressed by the hospitality, planning and catering.”
“I thought the Roundup was an extremely educational and rewarding experience both with the suppliers and on the fam – very well organized.”

Our supplier survey indicated that 90% felt the tour operators they met with were excellent or very good.  100% are likely to attend another Roundup and are very likely to recommend Roundup to others.  Suppliers commented that the “format is really good,” it was ”well organized,” and “RMI is a great resource.”  RMI would like to say thank you again to everyone who attended – without you this event would not be such a success! 

We’d like to congratulate the community of Buffalo, and Angela Jarvis in particular, for the fantastic way they showcased their area and for the great organization of events.  This community understands the long-term commitment that is required to gain benefits from international marketing.  Tour operators repeatedly commented how friendly the community was and were very impressed with our region’s hospitality. 

Bids for the 2013 Roundup in Idaho have already been sent out to communities.  We hope to announce the location and dates in early July. 


Thank You to Our Airline Partners

RMI would like to thank United Airlines and Ute Milius from United’s Frankfurt office for their assistance in providing industry rates and for making the travel arrangements for the German Roundup participants.  Ute’s help in quickly arranging the best options for these participants to access our region is much appreciated. 


Check out our Overseas Websites:

Promoting the Real America in Germany, Austria, Switzerland, Netherlands, Belgium, Luxembourg, France, Italy and UK!

RMI UK - www.rmi-realamerica.comRMI

RMI Germany - www.rmi-realamerica.de

RMI Benelux - www.rmi-realamerica.nl

RMI France - www.rmi-realamerica.fr

RMI Italy - www.realamerica.it


Social Media Roundup

RMI is now on YouTube, Facebook and Twitter.  Connect with us today!


Suppliers Corral

Suppliers’ Corral

Upcoming RMI Events Offer Suppliers Opportunities to Showcase Our Region

By Kim Birrell

As a supplier in our region you can become involved and gain more exposure to overseas markets by hosting meals, lodging and activities for RMI’s annual Mega Fam, as well as other events.  By visiting the region, participating in activities and seeing lodging options themselves, product managers and sales staff become educated about the region and are better equipped to sell it.  Most Mega Fam participants are pleasantly surprised at how much our region has to offer and return home eager to sell it to their clients.  As our region becomes more popular tour operators are continually asking for more activities and lodging ideas and ways to attract their clients to our region, which results in more business for both that operator and our region. 

The Mega Fam will be held from September 7-15, 2012 and will involve about 35 tour operators and receptive operators who will travel by motorcoach through southeast Montana and western South Dakota.  If you are a supplier in one of these states and would like to offer services please contact your state tourism representative who is in the process of planning the itinerary now. 

Another great opportunity for regional suppliers and communities to show off their facilities and attractions to overseas tour operators is RMI’s annual Roundup.  The Roundup is hosted by one of the four states in our region on a rotating basis.  RMI recently sent out the bid for hosting the 2013 Roundup in Idaho and will announce the location and dates in mid-July.  The community that wins the bid has a unique opportunity to host overseas tour operators, receptive tour operators and regional suppliers for four days for a mini-trade show.  The host community puts on a fam tour so tour operators can see and experience the area firsthand and be better able to sell it once they return home.  This is a great opportunity to impress them with the unique and authentic activities, sights and accommodations in your area.  Evening events are planned which add to their experience and give an opportunity to meet locals and suppliers. 

As product managers get more exposure to our region they are eager to add regional product that they learned about at Roundup or during the Mega Fam to their tour offerings.  As is the case with many international marketing efforts, results are not seen immediately but come over time.  Due to the work involved in creating new tours it is not uncommon for this to take several years.  Hot Springs and Deadwood South Dakota co-hosted the 2007 Roundup and saw resulting self drive tours added by a German tour operator, Italian motorcoach tours added by Travalco and other resulting ranch tours.  Casper, Wyoming hosted the 2008 Roundup and has seen its city offered as an overnight in a fly drive tour offered by Swedish tour operator.  This tour operator created this tour as a direct result of visiting the area, speaking with local suppliers at Roundup, and working with a receptive tour operator.  The 2009 Roundup hosted by Boise resulted in increased product and better relationships between suppliers and receptives.  Bringing people to this area, as well as hosting additional events and fams, allows them to learn about the area and that is what sells it.  Past Roundups held in Montana have resulted in fly drives to the area.  

Our region is still being discovered by Europeans and any opportunity we can give them to visit and discover it firsthand is invaluable.  RMI coordinates many trade and media fams each year.  Let your state rep know you are interested in offering help with these fams.  We are a desirable destination to many Europeans because our region offers spectacular scenery, outdoor adventure, and off the beaten path and authentically western experiences.  Smaller niche tour operators especially are seeing an increasing demand for this type of vacation from their clients as people tire of the usual US destinations like Florida, New York and California.  Please consider the worthwhile investment that hosting a Roundup or offering services during the Mega Fam would bring to your community in the long term.  Working together a community can see great results and our region can benefit from international tourists. 


Recognizing RMI's Official Partners

Our partners make it happen!

Official Marketing Partners:
Buffalo Bill's Cody/Yellowstone Country
Yellowstone National Park Lodges
Rapid City CVB
Jackson Hole Chamber of Commerce
Visit Cheyenne, the Convention & Visitors Bureau
Southwest Idaho Travel Association (SWITA)
Mall of America® 

Official Gateway Cities:
Denver, CO         
Minneapolis/St. Paul/Bloomington, MN
Chicago, IL 

Official Receptive Tour Operator:
Rocky Mountain Holiday Tours
America 4 You


2012 RMI Summit Meeting
RMI Summit Meeting
Buffalo, Wyoming

RMI Summit Meeting

RMI’s annual Summit Meeting was held in Buffalo, Wyoming in late April.  This is an opportunity for all of RMI’s Partners, Gateway Cities, Official Receptives, US staff, Overseas Offices and State Directors and Tourism Representatives to get together to review the past fiscal year’s marketing activities, discuss trends and ideas for the future, and approve fiscal year 2013’s activities. 

The major approved activities were TTG Incontri (Italy), World Travel Market and Training (London), ITB (Berlin) and the French Mission (Toulouse and Paris).  We will report on these events throughout the year.  


2012 RMI Mega Fam Itinerary Set

By Mathias JungMontana Office of Tourism

The 2012 RMI Mega Fam dates have been set and planning is underway!  This year, the familiarization tour will feature the states of Montana & South Dakota, and will take place September 7-15.  Fam tours are one of the most cost-effective means of marketing the region that exists and the Mega Fam provides the opportunity for tour operators who sell the RMI states to experience the region first-hand.

With approximately 35 tour operators from RMI's target markets in Europe, along with receptive operators, state and RMI staff members expected to attend, the RMI Mega Fam will feature four overnights in southeast Montana as well as four in the Black Hills of South Dakota.South Dakota Department of Tourism

Marlee Iverson, Travel Trade Manager for the Montana Office of Tourism and Maureen Droz, International International & Domestic Trade Sales Manager for the South Dakota Department of Tourism are developing the itinerary and will be hosting the group through their respective states.

Official RMI Gateway cities Chicago, IL, Denver, CO and Minneapolis/St. Paul/Bloomington (MSPB), MN will be hosting Pre and Post Fams in conjunction with the 2012 Mega Fam.  Participations have the option to come into either Denver or Chicago early for a Pre Fam September 5-7, while a Post Fam will be offered by Denver and MSPB September 15-17.


Nuts and Bolts from Italy

RMI-Italy’s Website - www.RealAmerica.it: A Valuable Online Customized Italian Source of Education, Information and Distribution

By Olga Mazzoniwww.realamerica.it

Benvenuti nelle Montagne Rocciose Americane: the Real America! (Welcome to the Rocky Mountains of the US: The Real America!) So speaks with clear Italian sound the incipit of the Italian designed internet website of RMI-Italy, inviting Italians to approach, learn and discover about the magnitude of this unique American north western region.

RMI-Italy undertook many years ago the challenge to customize the immediate online tourism/destination information tools for the RMI region and the Gateway Cities, following some basic steps:

  1. Work on a simple, but still appealing source of information, in both the graphic design as well in the tutorial menu, to allow the first comer as well as the experienced Italian traveller, including the repeater, to step into the Real America northwestern world, with an Italian perspective.
  2. To offer at a glance a distinguished menu of travel ingredients, able to attract the spirit and curiosity of a potential Italian user of the Italian Travel Industry, of the direct public as well as of the media arena, and to elevate the awareness about the RMI region.
  3. To enable users to find an Italian passionate expert, an “Ambassador,” ready to help and assist, to escort throughout notes and news into an untapped, but very fascinating part of the US. To offer a quick Italian speaking and Italian based reference to request additional useful materials, unique printed brochures and maps otherwise not easy to find by filling in a form for material requests and specific questions.

With this main goal in mind, the RMI Italian team has, year after year, developed what has been qualified by the many Italian surfers as “One of the most enlightening and user friendly website in the Italian language.” Each year a different aspect of the region has been added to the existing available menus in order to enhance specific and authentic travel themes and travel ways, able to create added values to a trip. Activities, unique lodging suggestions, landscaping and heritage, special events have been displayed in the most neutral way, exercising the fantasy and emotions of the user, of all ages, for all holiday occasions. A Winter section leads the Italian snow enthusiasts to the best of the region, and to the magic of Yellowstone National Park.

RMI-Italy has worked out improvements and additions on a targeted basis, focused to emphasize emerging in-market trends, both social as well as demographics, enabling the larger audience of the typical USA Italian lover to find what it is needed. Therefore, since National Parks, Monuments and Memorials are considered in the Italian visitors’ ranking as # 1 priority while vacationing in the USA, RMI-Italy dedicated a very in-depth menu, offering a quite complete and accurate portfolio of data and travel suggestions. The search is simple, listed by States, but texts are filled with intriguing aspects weaving nature into history, heritage with legends, routes with curiosities, and all linked to the original American NPS websites.

Some local and regional events are also iconic, and represent very well the essence of the local culture, and the spirit of the communities of the RMI Region. Some are known as a must, some are completely ignored. RMI-Italy decided to operate a selection for each state, and to adopt some authentic festivals or events which are worth the experience and are captivating for the uniqueness.  Cowboy poetry or Mountain Men Rendezvous may sound very exotic to Italians, but certainly a “classic” for the RMI Region; the Crow Native Indians Powwow and the CFD famous Rodeo are not only fascinating, but also luring the strong collective imagination of any Italian on the Cowboys & Indians legends.  Sharing among local people some genuine festive momentum is also a good way to invite the Italian traveler to get more involved and to step into the real soul of the RMI region.Scenic Drives

One of the latest addition to the website has been the immense work to depict in the Scenic Byways menu the richness and endless roads, leading to the discovery of special routes and places, in any season. This to catch terrific scenarios, natural beauty and a bounty of outdoor activities, and why not, hidden romantic spots for the discerning intimate couple, honeymooning “on-the-road”. This task has required 4 full months of active work, an unprecedented research, a diligent listing and an on-going interaction with the State Tourism officials to check on details and accuracy of the information, finalize appropriate maps, length of suggested driving along with kilometres, instead of mileages. The final outcome is now available to the users, launched right on time and prior any Summer fly & drive planned and booked travels. It will serve as a tutor to the professional travel expert to stimulate new intriguing itineraries “off-the-beaten-path”. Nonetheless this menu has been evidently thought to capture a rich growing segment of Italian bikers dreaming of the adventure on two wheels. Aren’t we extraordinary while offering 67 unique, unending and ever changing roads for endless travel opportunities and experiences into the past and present of our region?

Besides the information content, the RealAmerica.it website delivers a meaningful array of on-going updated news about attractions, new airline routes, hotels, resorts, lodges and ranches - new additions, scheduled events and special exhibitions, in each one of the states as well as in Chicago, Denver and Minneapolis-St.Paul-Bloomington. Yves St.Laurent in Denver? Michelin Guide Restaurants in Chicago? A Mississippi Steamboat Cruise out of St. Paul to St. Louis, Missouri? Just a click to get the latest news and be updated.  

Finally the success is tangible by results: just in the first two months of 2012 have produced a total of 8,249 visits, 24,214 pages viewed, and 7,766 unique daily visitors. 2011 produced January-December 41,197 visits, 130,968 pages viewed and 38,672 daily unique visits.  In terms of web requests for direct mailing packages we have received a total of 132 requests from direct consumers, from July 2011 until April 2012.


RMI Marketing Calendar

See the complete calendar here.

September 5-7 - RMI Mega Pre Fam - Denver, CO & Chicago, IL
September 7-15 - RMI Mega Fam - Montana & South Dakota
September 15-17 - RMI Mega Post Fam - Denver, CO & Minneapolis/St. Paul/Bloomington, MN

October 18-20 - TTG Incontri - Rimini, Italy

November 5-8 - WTM - London, England
November 8 - UK Training - London, England
November 21-25 - TC Leipzig - Leipzig, Germany


News from the Region

South Dakota

South Dakota

New Cambria Suites in Rapid City
Website: www.cambriasuites.com

Conveniently located off of Interstate 90, the Cambria Suites® Rapid City is just a short drive away from popular South Dakota attractions such as Mount Rushmore, Crazy Horse and Custer State Park. This Rapid City, SD hotel also offers easy access to Journey Museum and Storybrook Island.

Guests of the Cambria Suites Rapid City will appreciate safe and comfortable interior corridors and spa-inspired bath and bedding that create a wonderfully relaxing atmosphere. The hotel’s bistro and lounge serves scrumptious breakfast and dinner options as does its gourmet coffee bar.

The hotel features an indoor pool, whirlpool, fitness center and a business center, which offers access to copy and fax services. There are two meeting rooms at the hotel with 1,482 square feet for banquets and conferences. Other amenities include:

  • Free wireless high-speed Internet access
  • Free airport transportation
  • Free daily newspaper

All well-appointed suites come equipped with a microwave, refrigerator, sofa sleeper, hair dryer, alarm clock, coffee maker, iron and ironing board and two flat-screen TVs. Some rooms feature a wet bar. This is a non-smoking hotel.

Its perfect location and convenient access to area attractions make the Cambria Suites a great place for business and leisure travelers in the Rapid City, SD area.

Deadwood Mountain Grand
Deadwood Mountain Grand

Deadwood Mountain Grand Boutique Hotel & Casino Opens
Website: www.deadwoodmountaingrand.com

Deadwood’s Newest Boutique Hotel is now open for business and we are sure it is an experience that will be remembered long after you leave the Black Hills. The new Hotel, Casino and Event Center is perched on a hill overlooking Historic Deadwood. The new 98- room luxury hotel is a wonderful addition to a re-development from one of Deadwood’s most unique historic landmarks, the Homestake Mine Slime Plant, now home to Deadwood’s only Event Center. Our three executive king rooms (featuring Mount Moriah, GunSlinger, and Black Hills), along with our five king suites (featuring the Love Everybody, Big Time, Big & Rich, Deadwood Mountain, and Mountain Harmony) deliver the most breathtaking views in town. Seven of these eight well-appointed rooms feature spectacular views from their private balconies, including that of Mount Moriah Cemetery (the final resting place of Wild Bill Hickok, Calamity Jane and other legends of the Wild West) and Historic Deadwood.

As a guest relax and enjoy lounging by the grand stone fireplace over 2 stories tall under vaulted ceilings or cozy up by the side-seating fireplace, both making our rustic interior and decorated lobby truly magnificent. As a guest you can look forward to our swimming pool with hot tub.

You will enjoy everything about the Deadwood Mountain Grand Boutique Hotel, from the on-site 250-car parking garage, to the world-class concierge service. The new Deadwood Mountain Grand is an unforgettable place to stay on your visit to the Black Hills of South Dakota. Insert image

Days of '76 Museum
Days of '76 Museum
Deadwood, SD

Days of ’76 Museum in Deadwood
Website: www.daysof76museum.com

The Days of ’76 began as a way to honor Deadwood’s first pioneers - the prospectors, miners, muleskinners and madams who poured into the Black Hills in 1876 to settle the gold-filled gulches of Dakota Territory. Since the first celebration in 1923, the Days of ‘76 has grown into a legendary annual event with an historic parade and an award-winning PRCA rodeo.

The Days of ’76 museum began informally, as a repository for the horse drawn wagons and stagecoaches, carriages, clothing, memorabilia and archives generated by the Celebration.
In 1990 Don Clowser installed his collection of important Old West Pioneer and American Indian artifacts, archives, firearms and archives into the pole barn that was the museum. Added to what was recognized as the largest collection of horse-drawn vehicles in the state, it became clear that the Days of ’76 Museum needed a new home.

In 2004 the Board of the Days of ‘76 Museum, supported with a $3,000,000 gift from the City of Deadwood, pledged to construct a new $5.25 million, 32,000-square-foot home for its collections of Western and American Indian artifacts, archives, photos and artwork. Construction on the new two-story museum was recently completed and the new museum is now open.

Winter in South Dakota – Planning Ahead

When fall turns to winter, the state of South Dakota undergoes a remarkable transformation – blankets of white, powdery snow eventually cover the state’s legendary landscapes, unveiling a winter playground for all to enjoy. The entire state features over 1,500 miles of snowmobile trails, 350 of which course their way through the pristine Black Hills. The 109-mile Mickelson Trail also offers winter activities such as snowshoeing, cross-country skiing and snowmobiling (allowed only on a portion of the Deadwood to Dumont section). Located near Deadwood, the Black Hills are also home to two ski resorts, Terry Peak and Mystic Miner Ski Resort at Deer Mountain. Visitors to the eastern side of the state also have an opportunity to hit the slopes at the Great Bear Recreation Park, located near Sioux Falls.



South Dakota also offers a wide range of activities for those looking to relax during the holiday season. Take a trip to Hill City, a small mountain town home to a variety of shops and wineries. Hill City is also home to the 1880 Train, a historic, scenic, relaxing vintage steam train ride through the heart of the Black Hills. South Dakota’s world-famous attractions like Mount Rushmore National Memorial, Crazy Horse Memorial, Custer State Park and Badlands National Park are also open year-round for visitors to enjoy. Spearfish Canyon offers breathtaking views of the Black Hills with its frozen waterfalls and limestone palisades.



Montana

Montana

Nature’s Song and Dance

In Montana, bird watching takes many forms-from a covert, pre-dawn mission intent on capturing mating dances with binoculars and telephoto lenses to the sudden unexpected thrill of seeing a golden eagle or a falcon swoop across the sky while on a scenic drive.  Birds of a feather flock to Montana’s open plans, riverside habitats, cliff shelters, forests and marshy wetlands.  At Medicine Lake National Wildlife Refuge you can get into serious bird watching—climb a 99 foot tall observation tower, drive an auto tour and awake before dawn to slip behind the free observation blind on the fancy footwork of the sharp-tailed grouse.  You can also focus your binoculars at dawn at the Bowdoin National Wildlife Refuge, near Malta.  Cruise the remote Charles M. Russell National Wildlife Refuge to catch the strains of songbirds, more grouse displays, longspurs and watch eagle soar.  http://visitmt.com/experiences/scenic_adventures/bird_watching/

Montana Dinosaur Trail
Montana Dinosaur Trail

Montana Dinosaur Trail Update 

The Montana Dinosaur Trail facilities are ready for the 2012 season with new exhibits and numerous events planned.  The new exhibits include: 

  • Two Medicine Dinosaur Center in Bynum has completely remodeled its facility adding a second floor Education Center.
  • Malta’s Great Plains Dinosaur Museum and Field Station is opening a new Ceratopsian exhibit.
  • Museum of the Rockies in Bozeman has opened a new T-Rex display.
  • Blaine County Museum in Chinook is remodeling the Look, Touch & Wonder Room and expanding their Dinosaur retail section. 

Learn more at www.mtdinotrail.org

Yellowstone Wildlife Sanctuary
Yellowstone Wildlife Sanctuary

Attraction Changes Name

Visit the Yellowstone Wildlife Sanctuary (formerly Beartooth Nature Center). It is an educational adventure for the whole family where wild animal sightings are guaranteed! Get up close and personal with over 60 rescued wild animals! Watch the black bears splash in their pools and play chase, 'talk' with Clark the Mountain Lion as her purrs so loudly you can hear him 10 feet away, say hello to Speedy the American Bison, Bobbie Sioux the Bobcat and Thor the Lynx and watch dozens of amazing raptors bask in the sun and enjoy their favorite rodent treats! The gardens in the sanctuary are gorgeous and there are lovely areas for a picnic. Don't miss the incredible animals and the stunning gardens!  Check back soon for our new website.  www.beartoothnaturecenter.org.


Idaho

Idaho

New Travel App Puts the Idaho Travel Guide at Travelers’ Fingertips

Travelers have one more tool in their Idaho trip planning arsenal.  The Idaho Department of Commerce Division of Tourism has launched a free mobile app version of its Idaho Travel Guide just in time for summer vacation road trips.  The app will offer a multimedia interactive Idaho Travel Guide available on iPad, iPhone, and very soon, on Android. It will showcase the state’s scenic beauty, affordable family-friendly destinations and abundant outdoor recreational opportunities in an interactive and engaging format. 

The apps are available in the iTunes marketplace:

First Annual Historic Wallace Blues Festival - July 13 & 14th

Wallace Blues FestivalThe First Annual Historic Wallace Blues Festival will occur this July 13 & 14.  There will be a variety of blues artists and bands around town, inside and outside, playing afternoon and evenings.  Main State Acts will include:

  • Curtis Salgado – Winner of the 2010 Blues Music Award
  • Nick Vigarino’s Meantown Blues – 2011 International Blues Challenge Finalist
  • Too Slim & The Taildraggers, Pat Coast Band, The Fat Tones, and Hoodoo Udu

http://wallace-id.com/bluesfest.html

Annual Boise WhiteWater Fest July 27 – 29, 2012Idaho Whitewater

The Glide Boise Whitewater Festival will take place in Boise and Banks July 27-29, Activities will include two days of river races for whitewater paddlers of all skill levels, a “Best Trick of the Boise Whitewater Park” video contest, and featured films from the National Paddling Film Festival.  On the final day, paddlers race through the heart of downtown Boise. This fun, six-mile, class II/III section for stand-up paddleboard (SUP), kayak, canoe and raft competitors finishes with a party in Ann Morrison Park. Celebrate with competitors and enjoy live music, local food vendors, a beer garden and exhibit booths.

http://paddleboise.com/Boise_Whitewater_Festival_2012/Home.html 

National Geographic 2012 “50 Tours of a Lifetime” Selected ROW Adventures Middle Fork of the Salmon RiverMiddle Fork of the Salmon River

The Middle Fork of the Salmon River, in Idaho, is prime family-rafting territory. Natural hot springs, pioneer homesteads, Indian rock art, hiking trails, and, of course, top-notch white water captivate kids and adults. The outfitter, known for a knack with children—a “river jester” keeps them entertained—offers two special departures for families with kids ages 8 and up. “Middle Fork Salmon Rafting,” 6 days.

Among whitewater rafting rivers, the Middle Fork of the Salmon in Idaho is a legend. The pure, clear, free-flowing river drops 3000 feet during its 105 mile Idaho rafting journey through Idaho's remote and spectacular River of No Return Wilderness, the largest wilderness area in the lower 48 states. Natural and untamed, Idaho's Middle Fork is protected by Congress as one of America’s first Wild and Scenic Rivers. There are no roads leading to its banks and little remains of man’s brief presence other than prehistoric pictographs and dilapidated log cabins. The whitewater rapids are fun for all ages and provide a certain excitement only Idaho's famous Middle Fork of the Salmon can!

https://picasaweb.google.com/ROWpressImages/MiddleForkOfTheSalmonTomBear - slideshow/5605142296113025906
http://www.rowadventures.com/ or the National Geographic article at http://travel.nationalgeographic.com/travel/tours/north-america-tours-2012/.


Wyoming

Wyoming

New Hotel Opens Inside Wind River Casino

The Wind River Hotel inside the Wind River Casino is now open. The new four-story hotel offers 90 sleeping rooms as well as suites, a fitness center, gift shop and a “Northern Arapaho Experience Room” designed as a multimedia exhibition of tribal culture and lore. The Wind River Casino also features golf packages, two restaurants, and various forms of entertainment.For reservations call 307-856-3964 or for more details visit www.windriverhotelcasino.com.

Cheyenne Frontier DaysGet Ready for Cheyenne Frontier Days

Cheyenne and visitors from all over the world are gearing up for the largest outdoor rodeo and Western celebration in the world. Get a true taste of the Old West July 20–29 as the “Daddy of ’Em All” delivers thrilling PRCA rodeo competition, down-home food and world-class entertainment. Plan your trip with our guide to Frontier Days and check out our list of 11 free things to do at the event. www.wyomingtourism.org/thingstodo/detail/Cheyenne-Frontier-Days/2711


News from Official RMI Gateway Cities

Denver, CO

Denver, CO

Summer's BestSummer’s Best – For Free
All Summer Long.
Denver’s summer is packed with free things to see and do, from fun festivals and outdoor movies to scenic drives and quaint mountain towns.   Learn more: www.denver.org/what-to-do/50-free-summer-activities

Thoroughly Thrilling
All Summer Long.
From gravity-defying roller coasters at Elitch Gardens Theme and Water Park to wet ‘n wild waterslides at Water World, dare to discover Denver’s thrill rides this summer!  Learn more: www.denver.org/what-to-do/attractions/denver-amusement-parks-thrill-

Toyota Elephant Passage
Opening June 1 at the Denver Zoo, this $50-million complex is the largest bull elephant habitat in the world.  It will allow visitors to have up-close-and-personal experiences with magnificent Asian elephants, one-horned rhinos, acrobatic gibbons, fishing cats and more.  Learn more: www.denverzoo.org

The USA Pro Challenge
The USA Pro Challenge will again be held in Colorado this year, with a grand finish in Denver on Sunday, August 26.  The race is the most demanding bike race held in the US with the world’s best cyclists experiencing breathless altitudes in the scenic Rocky Mountains.  www.denver.org/usa-pro-cycling-challenge.Van Gogh  

Must-See Fall Exhibits
Travel back in time to a stunningly well-preserved ancient Roman city at the Denver Museum of Nature & Science’s A Day in Pompeii (9/14-1/13) and take a look at Van Gogh’s path to art world immortality at the Denver Art Museum’s Becoming Van Gogh (10/21-1/20).  www.denver.org/what-to-do/museum-art/fall-2012
March 31-Sept 30 – DaVinci Machines
July 6-8 – Cherry Creek Arts Festival
July 13-15 – Colorado Gay Rodeo
Aug 31-Sept 3 – Festival of Mountain and Plain: A Taste of Colorado
Sept 22 – Rock ‘n Roll Denver Marathon
Oct 5-13 – Denver Beer Fest


Minneapolis/St. Paul/Bloomington, MN

Minneapolis/St. Paul/Bloomington, MN

MSP AirportMinneapolis-Saint Paul International Airport (MSP) - America’s best!
The readers of Travel + Leisure recently crowned Minneapolis-Saint Paul International Airport (MSP) America’s best.

Travel + Leisure’s first-ever airport survey asked readers to rate America’s 22 major airports in seven categories.  MSP came in No. 1 overall!  http://www.travelandleisure.com/articles/americas-best-and-worst-airports?xid=XIDHDMKT041812BestAndWorst

The article stated “This may be the cheeriest and most welcoming airport in the nation. T+L voters loved the shopping and food and drink options at this mini-mall of an airport, and when it came to ease of check-in and security, MSP also took the No. 1 spot. It came in second for design and cleanliness, baggage handling, staff communication, and airport location.”  http://www.travelandleisure.com/articles/americas-best-and-worst-airports/13

MSP #1 City in BicyclingMinneapolis is the No. 1 City in Bicycling in the USA!
The League of American Bicyclists announced in May that Minneapolis ranks as the most bicycle-friendly city in the nation.

What makes Minneapolis and Saint Paul tops in the nation in bicycling?  According to Bicycling magazine, which designated Minneapolis as the No. 1 Bike City last year, “Between them, Minneapolis and St. Paul have 84 miles (136 kilometers) of dedicated bike paths and 44 miles (71 kilometers) of designated bike lanes on streets. The city has plans to install another 40 miles (65 kilometers) of designated bike lanes. Every city bus and train has bicycle-carrying capability. Every office building in Minneapolis is required by law to provide bicycle storage, and the city funds half the price of every bike rack any business installs.”  http://www.bicycling.com/news/featured-stories/1-bike-city-minneapolis.

According to the League, Nice Ride Minnesota, which was instrumental in garnering Minneapolis this accolade, “is the first large-scale bicycle sharing system in the nation.  It has now expanded into St. Paul with more than 1,300 bicycles and 146 kiosks in Minneapolis and St. Paul.”  https://www.niceridemn.org/.  

Cheers to a New Trend: Brewery Tours
As Brewery Tours have grown in popularity, the Twin Cities has been opening a number of microbreweries.  Here is a list of local breweries to help get some ideas rolling; many offer internal group brewery tours.  Beer festivals are frequent events in the area.  Bring a group to one for a great opportunity to sample beers from a variety of breweries all at once. IMPORTANT: Always  remember to have a designated driver so everyone gets back to their Bloomington hotel safely!


Chicago, IL

Chicago, IL

Chicago Gourmet, presented by Bon Appétit
Millennium Park
September 28-30, 2012
Chicago Gourmet, presented by Bon Appétit, is a celebration of food and wine showcasing more than 100 of Chicago’s finest restaurants and chefs, as well as hundreds of renowned vintners, spirit makers and premium breweries from around the world. Guests enjoy dozens of live cooking demonstrations, expert seminars, gourmet tastings, and book signings by internationally renowned chefs, master sommeliers and winemakers.

Additionally, the fun—and tasty—Hamburger Hop® kicks off the weekend, an exclusive Grand Cru wine tasting is featured on Saturday and Sunday, and the Bon Appétit and Chicago Gourmet Dine Around extends the event beyond Millennium Park into some of the area’s best restaurants.  http://www.illinoisrestaurants.org/associations/2039/chicagogourmet

2012 Northalsted Market Days
August 11-12, 2012
North Halsted Street (between Addison and Belmont)
The 2012 Northalsted Market Days® will take place the weekend of August 11-12, when a crowd of more than 100,000 from across the country will converge on Halsted Street to celebrate our annual event. It's the largest two-day street fair in the Midwest and lives up to its reputation as one of the country's finest festivals!Chicago Air & Water Show  www.northalsted.com

Chicago Air & Water Show
Chicago Lakefront/North Avenue Beach
August 18-19, 2012
The Chicago Air & Water Show is one of the largest free air shows in the United States. This annual event began in 1959 and attracts over 2 Million aviation spectators every year. If you are an aviation buff, this is one air show you do not want to miss. The event takes place over Chicago's Lake Michigan and features various aviation acts raging from military aircraft to corporate sponsored aerobatic teams.  www.choosechicago.com

In-Fashion: The Magnificent Mile Shopping Festival presented by MasterCard®
Magnificent Mile/North Michigan Avenue
August 24 – September 6, 2012
Attention Shoppers!  This is for You…
The 2nd Annual Magnificent Mile Shopping Festival presented by MasterCard will take place August 24 - September 6, 2012. The shopping extravaganza will feature designer and celebrity appearances, culinary events, concerts, fashion shows, exclusive offers, sweepstakes and more!  www.themagnificentmile.com

Chicago Jazz Festival34th Annual Chicago Jazz Festival
Chicago Cultural Center, Millennium Park and Grant Park
August 30 – September 2, 2012
Known for its artistic creativity, the Chicago Jazz Festival is a favorite Labor Day Weekend tradition. It promotes awareness and appreciation for all forms of jazz through free, quality live musical performance. Since 1979, the festival's mission is to showcase Chicago's vast jazz talent alongside national and international artists to encourage and educate a jazz audience of all ages.  www.jazzinchicago.org/jazzfest  

Chicago Architectural Foundation Open House Chicago is Back!
Various Locations in Chicago
October 13-14, 2012
25 neighborhoods | 175 buildings | 48 hours | No reservations | Go.
Organized by the Chicago Architecture Foundation, Open House Chicago (OHC) is an annual weekend festival of FREE behind-the-scenes access to many of Chicago's greatest places and spaces. In 2011, the program's inaugural year, OHC welcomed nearly 25,000 individuals who made more than 85,000 self-guided visits to 131 different locations across Chicago -- all in two days.Maharaja  www.architecture.org

Maharaja:  The Splendor of India’s Royal Courts
October 17, 2012 – February 3, 2013
The Field Museum
Explore the world of the maharajas (18th century to the mid- 20th century) through paintings, furniture, decorative arts and jewelry. Chronicling the many aspects of royal life and celebrating a legacy of cultural patronage.  www.fieldmuseum.org


News from Official RMI Partners

Mall of America

Jackson Hole, Wyoming

The Jackson Hole Chamber of Commerce is pleased to announce that Teton County, Wyoming has been selected by the Global Sustainable Tourism Council to participate in the Sustainable Tourism Early Adopters Program. The GSTC represents the world’s leading travel companies, hotels, country tourism boards and tour operators, and agencies of the United Nations including the UN World Tourism Organization, UN Environment Program, and UN Foundation. Teton County now joins a pioneering group of only 7 destinations worldwide that will lead the efforts of the GSTC to promote sustainability worldwide. Other destinations include Costa Rica, Sierra Gorda in south central Mexico, Huangshan in the Anhui province in eastern China and two other to-be-announced destinations.  www.jacksonholechamber.com 

Jackson Hole Mountain Resort is pleased to report that the 2011-12 winter season ended with the second highest level of skier/rider visits in the resort’s history. A number of key factors contributed to this near record-breaking result. Foremost, significant investments in snowmaking and grooming, including the addition of 6 new snowcats enabled JHMR to supplement natural snow with snowmaking throughout an unusual dry month of December. Further improvements in Guest Service propelled JHMR into the highest echelon of resorts, making local and destination guests feel welcome and highly satisfied with their visit. These include a $1 million dollar remodel and extension of the Kids Ranch facility, catering better to the needs of families with young children. Along with the new Jackson Hole Mountain Bike Park which will open on June 16th, this complements and already “World Class Resort.”  www.jacksonhole.com 

The Jackson Hole Airport has recently completed a 2 year, $31 million dollar improvement. Legendary carriers include: American Airlines, Delta Airlines and United Airlines. Improvement in aircraft now flying into Jackson Hole include: 757, Airbus 319 and 320 service. Same day international  connections over many of the non-stop service cities include ATL, DFW, ORD, IAH, DEN, SLC, MSP, LAX & SFO. We will have non-stops from EWR winter 2012-13.  www.jacksonholeairport.com 

With the recent acquisition of Flagg Ranch by the Grand Teton Lodge Company, visitors will find a remodel and upgrade of facilities just outside the south entrance of Yellowstone National Park. This will continue to provide a wealth of increased services and activities for both summer and winter visitors into Jackson Hole.  www.gtlc.com 

Previously known as the Point Inn & Suites, we also would like to introduce the newly remodeled “Hampton Inn & Suites” Jackson Hole. Grand opening date was June 5th of this year, and this is sure to become a favorite of international visitors.  www.jacksonhole.hamptoninn.com 

With many of our lodging partners completing upgrades and remodels, this truly a great time to take in all that Jackson Hole has to offer. With a renewed commitment in the World Marketplace, Jackson Hole is taking every measure to ensure that visitor needs and expectations remain at the forefront of every experience in our valley. Our commitment to Customer Service has never been stronger. With some of the largest wildlife herds in the world and of the world’s most amazing ecosystems, the possibilities are endless for the experience of a lifetime. Memories last forever.

Volume E7, Issue 4, Spring 2012

RMI Region Exhibits at ITB Berlin

ITB 2012

ITB 2012
RMI Region Booth: Idaho, Montana, South Dakota,
Wyoming & The Ranch at Rock Creek

By Mathias Jung

The RMI delegation joined a large U.S. contingent in the newly named Brand USA Pavilion for ITB 2012.  Along with the international representatives from state tourism departments of South Dakota, Idaho, Montana, and Wyoming, South Dakota Secretary of Tourism, Jim Hagen and Division Administrator for the Montana Office of Tourism, Jeri Duran, joined us.  Also exhibiting with RMI was Montana supplier The Ranch at Rock Creek.

The RMI booth was busy throughout the first three days of the show, which were devoted to trade and media. Eighteen scheduled appointments were conducted with tour operators from the German-speaking market, while 10 meetings were with various media outlets ranging from freelance journalists to travel publications.  We also had several walk-up appointments.

By the end of the week, 39 leads were produced, providing tremendous follow up potential and a successful outcome to the world’s leading trade show for international travel.   According to the ITB Berlin 2012 Closing Report, there were increased numbers of trade visitors to the 46th show.  113,006 trade visitors, up by over 2,200 from 2011, came to obtain information about all sectors of the international travel industry from some 10,600 exhibitors from 187 countries representing the entire spectrum of the international travel industry.  Nearly 60,000 people from Berlin and Brandenburg came during the weekend to find out about holiday destinations and new travel ideas.

Of the 39 leads produced at ITB, 12 were first-time contacts. The remaining contacts were with operators and media that have long-standing relationships with the region, with many dating back nearly 20 years.  It is nice to reconnect with those companies and people that continue to sell and/or write about the region. Demand was definitely high. 

ITB 2012

ITB 2012
From left to right:
Marlee Iverson, Rita Greene Bellardo, Mathias Jung, Maureen Droz, Nancy Richardson & Jim Hagen

Numerous tour operators reported positive bookings for the RMI region and are beginning to offer more region product or want to promote existing tours to increase bookings.  Many of the smaller, niche tour operators who specialize in U.S. destinations such as the RMI region are using alternative sales and marketing tools such as direct mailings, newsletters, consumer shows, flyers and online marketing, giving us creative opportunities to expand our marketing reach, coop with RMI partners and GW Cities while supporting tour operators that are so important in selling the region.  Topics of interest throughout our meetings were mainly activity focused with themes of hiking, motorcycling, horseback riding, national parks, Native American culture, and rodeos discussed a lot.  Interest in ranches and unique and historic properties was high as well.

During Consumer Days, the RMI booth was always busy.  Many people that I talked to were already well along in their plans to visit the region and were looking for specific insights and recommendations as they finalize their plans.  On the other hand, some had visited the region recently and only wanted to share the great experience they had while visiting our part of the world.

As mentioned above Yellowstone National Park was a topic of interest for almost everyone.  Several couples were planning three-week plus stays for this summer and visiting each of the RMI states along the way.  It was enjoyable to see the excitement that they expressed and proved that state lines don’t matter much to an international visitor who is coming into Denver, visiting Cheyenne, the Black Hills, Devils Tower, Little Bighorn Battlefield, Glacier National Park, Cody, Yellowstone and Grand Teton National Park, Craters of the Moon and Boise. RMI and State visitor guides, as well as highway maps were going off the shelves as quickly as we could stack them. 


French MissionEiffel Tower at Night

By Kim Birrell

The state tourism representatives from Idaho, Montana, South Dakota and Wyoming, accompanied by Kim Birrell of the RMI-US office, traveled to Paris for the French Mission from March 11-14.  Led by Hervé Duxin of RMI-France, visits were made to 13 tour operators’ offices and the American Embassy.  In all, there were 14 excellent leads.  The mission produced many positive benefits for our region as knowledge of our region noticeably increases each year and operators appreciate the individualized suggestions the states can provide to make their products more unique.  We also met with a few operators who are new to our region.  The quality of the leads and interest in our region amongst French travelers remains very strong.  State representatives provided training for tour operator staff when requested and updated product managers about what’s new in their states and provided guidance in creating new itineraries.  

A VIP dinner held at Chez Flottes in Paris was enthusiastically attended by 40 tour operators, media and airline representatives and was generously co-sponsored by RMI Official Gateway Cities Denver and Chicago.  All but one of the invitees attended (due to illness) and this says much about the popularity of our region.  We feel fortunate to have many valuable contacts in France who are so enthusiastic about our region and who make the effort to see the state reps when they travel to France.

The French Mission is an important event in the French market and is one of the best ways for the states to maintain relationships with our French tour operator partners and to encourage them to promote our region.  Meeting with those who support our region as well as making new contacts and educating them about what our region has to offer is extremely important as the travel industry faces new economic challenges.

Our region is popular with the French because of the unique and authentic experiences we offer.  Niche tour operators and specialists who offer customized trips are popular and those offering our region are doing better than those offering traditional destinations.  All expressed concern about the economic situation and its effect on travel.  However, many were very positive about the coming year and have already seen an increase in early 2012.   France’s visitation is one of the best of our European markets and interest in our region remains strong despite concerns about the economy’s impact on travel.  Tour operators continue to develop new programs and interest in our region continues to grow as we are looked to as a unique, authentic, outdoor destination. 


New RMI-Germany Account Manager

Janine Wolski

After almost six years as the RMI Account Manager in Germany, Carola Kolmann has decided to move on from Wiechmann Tourism Service. We are pleased to welcome and introduce Ms. Janine Wolski to the RMI family as the new Account Manager for the German-speaking market.  Janine began working on January 30, 2012, and has hit the ground running having recently returned from ITB Berlin.

Janine will be working with Wiechmann staff and RMI-US to make sure that she gets fully settled into the job.  She is very enthusiastic about her work and is looking forward to representing the RMI region and meeting most of you at RMI Roundup in Buffalo, WY at the end of April.  

Janine Wolski was born in Muehlhausen, a very small city in the middle of Germany. After graduating from secondary school in 2005, Janine started her studies of tourism management at the University of Applied Sciences. Early she realized that a career in the tourism industry was made for her, because of her passion for traveling and getting to know new people and cultures.  Due to that she also spent one semester in Alicante in Spain during her studies. Early she also became very interested in the American culture, lifestyle and nature. That is why she travelled to the USA a few times, visiting New York, Nevada and California. Therefore she is very excited to learn a lot more about all the other great states in the US.  

We think Janine is going to do a great job for RMI and the region and hope you will join us in welcoming her to the team.  Her email is janine@wiechmann.de.


Check out our Overseas Websites:

Promoting the Real America in Germany, Austria, Switzerland, Netherlands, Belgium, Luxembourg, France, Italy and UK!

RMI UK - www.rmi-realamerica.comRMI

RMI Germany - www.rmi-realamerica.de

RMI Benelux - www.rmi-realamerica.nl

RMI France - www.rmi-realamerica.fr

RMI Italy - www.realamerica.it


Social Media Roundup

RMI is now on YouTube, Facebook and Twitter.  Connect with us today!


Suppliers Corral

Suppliers’ Corral

Get Involved!

Regional Fam Tours Provide Great Opportunities for Our Region’s Suppliers

By Kim Birrell

There are numerous opportunities for our region’s suppliers to get more exposure in our overseas markets.  The summer fam season is just getting started.  RMI’s offices receive requests from the trade and media to visit our region so tour operator sales staff and product managers can learn about the region by seeing it firsthand, and journalists and filmmakers can visit in order to write articles or blogs, or produce tv shows and films.  The value of resulting media is tremendous and it has a huge impact on the consumer who is deciding where to take their next vacation.  The value to the trade is also huge because once they have seen our region for themselves, they are even more dedicated and enthusiastic about selling it to their clients. 

RMI’s fam tours originate from our overseas offices, are then coordinated by RMI with the states, and arrangements are executed by local cvb’s or suppliers through state tourism offices.  Our overseas offices carefully screen participants to be sure they are committed to covering our region in a publication or selling our region as part of their product line.  The fam is custom designed to cover an area or topic of interest specified by the journalist or tour operator. 

If you are a supplier in the RMI region, fam tours are something you should make an extra effort to be involved in.  Our region hosts a large number of press and trade fams each year, and we’ve already seen great results from many, including newspaper, magazine and tv coverage and additional tours to our region.  It’s one of the best opportunities for suppliers to show off their product to people who will help promote it overseas. 

Since fam arrangements are made by your state tourism staff, suppliers should get to know them and make sure their state rep knows about the product that you offer so they can include you in future fams.  Let your state rep know that you are interested in providing services for upcoming fam tours to your area.  Rooms or services are usually complimentary or provided at reduced rates.  Hotels provide hotel rooms and site inspections.  Restaurants provide meals.  Museums provide abbreviated guided tours.  Attractions provide tours, rides, anything to give a taste of the experience that these tour operator’s clients will have.  CVB’s can coordinate these fams too, so make sure they are also familiar with your product.  Often a fam tour may spend an entire day or longer in one town or area so there is much they might have the opportunity to see, so make sure your CVB knows that you want to offer your services.

Some fam participants have visited the region before, but normally it is the first visit for most so it’s important to focus on the main tourist attractions in the region.  Participant’s days will be packed with site inspections, multiple activities or sights to see.  The tour usually begins early each day and continues until late in the evening with little or no free time as every minute is filled with sightseeing and opportunities to learn about the region. 

You can either travel overseas to a trade show or on a sales mission and spend thousands of dollars to convince the trade or media that your product or destination is worth knowing about, or you can host those same people for far less and let them experience it first-hand.  In other words, there are few marketing opportunities more cost-effective than hosting a fam tour.

Each year there are fams associated with RMI’s Roundup.  The annual Roundup is hosted by one of the four states on a rotating basis.  The community that wins the bid has a unique opportunity to host overseas tour operators, receptive tour operators and regional suppliers for four days.  Included in the events is an area fam tour for tour operators.  This is a great opportunity to impress them with the unique and authentic activities, sights and accommodations in your area.  Evening events are planned which add to their experience and give an opportunity to meet locals and suppliers.  Post fams take place in one or two of the surrounding states.  In 2013 Idaho will host Roundup.  The location and dates are yet to be determined. 

RMI’s annual Megafam is another great opportunity for regional suppliers and communities to show off their facilities and attractions to overseas tour operators by hosting meals, lodging and activities.  By visiting the region, participating in activities and seeing lodging options themselves, product managers and sales staff become educated about the region and are better equipped to sell it.  Most Megafam participants are surprised that they didn’t realize how much our region has to offer and go back home eager to enthusiastically sell it to their clients.  The 2012 Megafam will be held in the Fall and participants will travel by motorcoach in Wyoming and South Dakota; dates are still to be determined.  If you are a supplier in one of these states and would like to offer services please contact your state tourism representative. 

Let your state rep know you are interested in offering help with any of these fams.  RMI markets this region as the “Real America.”  We know interest in our region from our European markets continues to grow.  We are a very desirable destination to many Europeans because our region offers spectacular scenery, outdoor adventure, and off the beaten path and authentically western experiences.  Smaller niche tour operators especially see a demand for this type of vacation from their clients as people tire of the usual US destinations like Florida, New York and California.  Please consider the worthwhile investment that hosting a fam would bring to your community in the long term.  Working together a community can see great results. 


Recognizing RMI's Official Partners

Our partners make it happen!

Official Marketing Partners:
Buffalo Bill's Cody/Yellowstone Country
Yellowstone National Park Lodges
Rapid City CVB
Jackson Hole Chamber of Commerce
Visit Cheyenne, the Convention & Visitors Bureau
Southwest Idaho Travel Association (SWITA)
Mall of America® 

Official Gateway Cities:
Denver, CO         
Minneapolis/St. Paul/Bloomington, MN
Chicago, IL 

Official Receptive Tour Operator:
Rocky Mountain Holiday Tours
America 4 You


RMI Partners with Jackson Hole

By Mathias Jung

Jackson Hole Chamber of CommerceI am pleased to announce that Rocky Mountain International has officially partnered with the Jackson Hole Chamber of Commerce.  Representing hotels, attractions, and restaurants in Teton County, Wyoming, Jackson Hole will be joining our marketing collaborator group of Yellowstone National Park Lodges / Xanterra, Rapid City CVB, Buffalo Bill's Cody/Yellowstone Country, SWITA, Mall of America and Visit Cheyenne, making it a very strong and diverse group of destinations and attractions.  

The purpose behind the Partnership Marketing Program is to provide suppliers within the region who support RMI’s marketing efforts and want maximum exposure in the European travel community with a venue to accomplish that mission in the most cost-effective and efficient means possible.  Partnership benefits include website exposure, partner recognition and promotion, monthly reports, online access to RMI’s exclusive databases, comprehensive lead list and reports from every major show we attend, marketing and sponsorship opportunities, material distribution, Roundup registration and participation at our annual budget meetings.

Please join me in welcoming Jackson Hole to the RMI group!

Jackson Hole Chamber of Commerce represents the hotels, attractions, and restaurants in Teton County, Wyoming. Teton County is home to Grand Teton National Park and most of Yellowstone National Park. Major attractions include hiking, biking, whitewater rafting, golfing, fly fishing, horseback riding, wildlife tours, skiing, snowmobiling, elk refuge sleigh rides, snow shoeing, sled dog tours, and so much more. Our rich history and abundant wildlife allows our area to specialize in educational opportunities along with soft adventure and customized tours for all group enjoyment. Our area offers a wide assortment of accommodations, plus we offer a variety of shopping and cultural experiences as well.

More information on Jackson Hole can be found at their website, www.jacksonholechamber.com.  


RMI Roundup PreviewRMI Roundup

By Kim Birrell

RMI’s Roundup will be held in Buffalo, Wyoming from April 29 through May 1.  

Tour operators from the UK, Germany, Italy, the Netherlands, Luxembourg, France, Australia, Denmark, Norway and Sweden will attend.  We’ve had such great interest from our region’s suppliers that we had to close supplier registration early this year.   The marketplaces will be busy and we expect both buyers and sellers to have an extremely productive Roundup. 

The Buffalo Chamber of Commerce is coordinating meals, venues, transportation, entertainment and a fam tour, and has received tremendous cooperation from the community in order to make this event a success.  The Hampton Inn & Suites is providing hotel rooms for tour operators.  This is a great opportunity for the community of Buffalo and surrounding areas to receive exposure in our overseas markets. 

Roundup provides a cost effective and efficient way for local suppliers to meet international tour operators and receptive operators who want to do business in our region.  These are targeted operators who specialize in outdoor adventure and who specifically want to expand their programs in our region or learn more about what we offer.  Developing relationships is an important part of doing business internationally.  There will be opportunities outside of the marketplaces for suppliers and operators to socialize.  For those of you who have registered, we look forward to seeing you in Buffalo! 


Australian Expo
2012 Australian Expos
From left to right:
Marlee Iverson, Maureen Droz, Mitch Knothe,
Fred Walker & James Scoon

Activities in Other RMI Markets

By Barbara Stafford

Discover America Australian/New Zealand Expos
February 13–February 22, 2012

A very hectic, but extremely successful mission to Australia & New Zealand (including FIVE domestic flights in 10 days). Interest in our region continues to grow and we are now featured in several of the major Australian tour operator catalogs and websites. Flight Centre Travel (over 1400 retail travel agencies in Australia) now features information on each of our states on five of their niche travel sites.  Lots of interest from the media for fams to the region.  

Australia
Sydney Expo:                                 Over 350 Travel Agents
Adventure World (Sydney)                Staff Trainings (2)
Adelaide Expo:                               Over 300 Travel Agents
Melbourne Expo:                             Over 340 Travel Agents
Adventure World (Melbourne):           Staff Training
B2B Event (Sydney):                        Meetings with 16 Tour Operators
Media Marketing Place:                     Over 50 top travel Journalists
RMI Media Event:                            Over 25 journalist and trade attendees
Flight Centre Travel Expo:                 95,000 travel buyers in two days.
Brisbane Expo:                                Over 250 Travel Agents

New Zealand
Tauranga Expo:                               Over 50 Travel Agents
Auckland Expo:                               Over 350 Travel Agents

Participants:
James Scoon - Wyoming Office of Tourism
Fred Walker - North Dakota Division of Tourism
Mitch Knothe - Idaho Division of Tourism
Marlee Iverson - Montana Office of Tourism
Maureen Droz - South Dakota Tourism
Barbara Stafford - RMI-US

Over one million Australians now travel yearly to the US.  Their average stay is 26 days and they visit an average 2.5 states per visit (this represents the highest average for ALL countries visiting US). This is proving to be an amazingly strong market for us.  We are in the right place and the right time! 

Scandinavian Mission #2
February 28 - March 5, 2012

The Discover America Committees in Sweden, Norway and Denmark announced that they would each be hosting travel agent events prior to ITB this year.  Two of the RMI states and the Gateway City of Denver joined RMI at these very successful gatherings.  We were also able to meet with Icelandair executives in each of the Scandinavian markets to discuss promotional opportunities for our region (fams) in conjunction with the new non-stop flight from Reykjavik, Iceland to Denver starting on May 10th.

Stockholm, Sweden
Discover America Event                Over 150 Travel Agents

Oslo, Norway
Discover America Events;
Travel Match (B2B):                      Meetings with 18 tour Operators
Reiseliv:                                    Over 25,000 travel consumers

Osby, Sweden
Swanson Travel Events:                 Over 1500 US Travel Clients

Copenhagen, Denmark:                                   
Discover America Event                 Over 160 Tour Operators, Travel Agents and Travel Media                       

Participants:
James Scoon - Wyoming Office of Tourism
Jayne Buck - VISIT Denver
Fred Walker - North Dakota Division of Tourism
Barbara Stafford – RMI-US


Nuts & Bolts from the UK Office

Martin RobertsBy Martin Roberts

The Travel Agent in Your Pocket?

Thomas Cook became the first British travel agent in 1841 when he arranged an 11-mile train excursion for 540 temperance campaigners in the UK. The travel industry expanded rapidly but the pattern remained essentially the same for over a century with professional experts booking travel arrangements tailored to the individual needs of the public and taking a commission from the travel companies and hotels that they used.

Then, in the 1960s, along came the packaged tour operator. The growth of air travel had made one or two week holidays perfectly feasible anywhere in Europe. The main obstacles were a lack of local knowledge and the language barrier. It now seems inevitable that entrepreneurs would solve these problems by packaging up accommodation with dedicated flights and an in-resort representative in a glossy brochure, but at the time it seemed wonderful and sold like proverbial hot cakes. By using dedicated charter flights it became affordable, too. Two weeks in the sun on the Mediterranean became the norm for the majority of Brits from the mid sixties right up until the nineties or later.

Fast forward a couple of generations. On the one hand there was a packaged tour industry endlessly churning out almost identical brochures. On the other, there were now very savvy consumers frustrated with anti-social flight times, same old destinations and being herded around in groups. Then two things happened: Airline deregulation and easy Internet access. This meant that the much cheaper airfares offered by the new airlines could be instantly accessed and booked using the web. So could the accommodation, with the Internet and email offering free global communication and a way around the language barrier. The dam burst, changing the whole way that the average tourist selected, booked and paid for their holiday. Nor were travellers restricted just to Europe, anymore. Deregulation had also come to the long haul airlines (particularly the US ones) and distance was irrelevant to the Internet. The travel industry had to rapidly adapt or struggle. It was, though, an opportunity for those offering a specialist personal service-as many UK operators to our region do.

At the time, home Internet access usually meant one desktop PC in a spare bedroom. Now it is much more personal, and on the move! The upsurge of social networking sites has revolutionised the way large segments of the population interact with digital media and each other. The key to this has been the advance of digital mobile technology and this is set to make further quantum leaps over the next few years with near instantaneous access to websites, TV/video and friends and families, with the “cloud” holding both personal and business data, accessible from anywhere.

The potential of this is enormous, and could bring the travel industry full circle. Thomas Cook founded his business on expert knowledge and full service. The package holiday industry brought huge choice to the masses but lost individuality. The Internet brought back choice and flexibility. The industry is now on the verge of being able to offer a total interactive service involved from creating initial awareness, then through the planning and booking process and ultimately being part of the actual vacation itself, offering immediate relevant information throughout the process. This provides opportunities for everybody in the travel and hospitality industries, not only tourist boards, travel agents and tour operators, but also hoteliers, local venues, excursion organisers, museums, outfitters, restaurants, stores and many, many others. It will cover the entire experience from “where shall we go this year” to “where shall we go tonight” and maybe even to “shall we go back?” The only limit is the creativity with which the technology is applied.

This is particularly suited to a diverse region like RMI, where we know that there is high interest, but UK consumers are concerned by a lack of detailed knowledge. Technology can now provide the necessary help in real time and at all stages. The challenge, and the opportunity, is to provide that help. Certainly, the four states have made a very good start with their mobile and social network offerings, but the key to maximising the potential of the impending technology is for the whole industry to work together to provide a mutually advantageous long term relationship with visitors from start to finish. Old Thomas may be long gone, but maybe technology can help bring his original concept back to life through that little plastic box in your pocket!


RMI Marketing Calendar

See the complete calendar here.

April 12 – 13 - Montana Governor's Conference - Great Falls, MT
April 21 – 25 - Pow Wow - Los Angeles, CA
April 27 – 28 - Summit Meeting - Buffalo, Wyoming
April 26 – 28 - RMI Roundup Prefam - MSPB and Denver
April 28 – 2 - RMI Roundup - Buffalo, WY

May 2 – 6 - RMI Roundup Postfam - WY and SD
May 8 – 10 - Idaho Governor’s Conference - Coeur d’Alene, ID


News from the Region

South Dakota

South Dakota

South Dakota is home to stunning landscapes and warm summers filled with infinite opportunity for outdoor recreation. South Dakota proudly hosts five scenic byways, five national parks, monuments and memorials as well as 54 state parks and recreation areas, making South Dakota an ideal destination for FIT and group tours to experience nature’s beauty.

The Glacial Lakes & Prairies Region in the northeastern corner of the state is covered with pothole lakes and scoured prairies that resulted from erosion caused by glaciers that once covered the area. Evidence of this phenomenon can be found at Big Stone Lake. Located on the South Dakota-Minnesota border, Big Stone Lake is the state’s lowest elevation point and features the Big Stone Island Nature Area and Hartford Beach State Park. Travelers to this region of the state can also visit Fort Sisseton Historical State Park, a picturesque area that unfolds more than 130 years of history. History enthusiasts can take a guided tour and walk among 14 original buildings while adventurers explore the waters in a rented canoe or kayak. The park also features a campground complete with a picnic shelter and restrooms with showers. Also in the northeast is Sica Hollow State Park – 807 acres of hauntingly beautiful terrain. The Hollow's first Indian visitors named it "Sica," (pronounced she-cha) meaning evil or bad due to a series of mysterious happenings in the area. The Hollow has since been recognized on a national level - The Old River Warren and Coteau des Prairies are designated National Natural Landmarks. The Trail of the Spirits, a self-guided interpretive foot trail, was designated as a National Recreation Trail in 1971.

Palisades State Park

Palisades State Park

In the Southeastern Region of the state is Palisades State Park, known for its unique 1.2 billion-year-old Sioux quartzite formations, walking trails, campgrounds and captivating history – legend has it that the outlaw Jesse James made a remarkable jump over Devil’s Gulch on horseback while fleeing the law in 1876. Also in the southeast is Lewis and Clark State Recreation Area, which features three campgrounds, biking trails, sandy beaches and the largest marina in South Dakota.  50 miles west of the Lewis and Clark State Recreation Area is the southern point of the Native American Scenic Byway. This expansive scenic byway ventures through the heart of the Great Sioux Nation. The trail covers the lands of five Sioux tribes and also follows the path of Lewis & Clark’s 1804 journey along the Missouri River.

South Dakota’s Great Lakes Region unfolds as the byway heads north and follows a system of four massive reservoirs along the Missouri River – Lewis and Clark Lake, Lake Francis Case, Lake Sharpe and Lake Oahe. Located in the heart of the Great Lakes Region, the state capitol of Pierre is an ultimate destination for outdoor enthusiasts. Located just below the Oahe Dam, Farm Island State Recreation Area and Oahe Downstream State Recreation Area allow visitors to take in the beauty of the majestic Missouri River. Nearby Lake Oahe offers world-class walleye fishing and outdoor recreation. The fourth largest reservoir in the United States, Lake Oahe hosts eight recreation areas spanning all the way to the North Dakota border.

Badlands National Park
Badlands National Park

The western half of the state, known as the Black Hills, Badlands & Lakes Region, features a remarkable contrast to the eastern half of the state. The Badlands Loop State Scenic Byway bisects beautiful Badlands National Park – 244,000 acres of primordial terrain. Further west in the pristine Black Hills National Forest is a must-see destination for fall foliage enthusiasts. The Spearfish Canyon State Scenic Byway features thousand-foot limestone palisades, bountiful vegetation and roaring waterfalls like Roughlock Falls Nature Area. The extensive Peter Norbeck National Scenic Byway will delight visitors with its pig-tail shaped bridges, six rock tunnels (see tunnel sizes) and towering granite peaks and pine-laden mountains. In the southern reaches of the Black Hills is Custer State Park, South Dakota’s largest state park. Custer State Park features the Wildlife Loop State Scenic Byway which winds through the southern portion of the park and offers the chance to catch glimpses of free-roaming buffalo, bighorn sheep, prairie dogs, burros, mule and whitetail deer, pronghorn and elk.

The Old West town of Deadwood is an excellent stop where visitors can try their luck or enjoy an exquisite meal at one of the towns many gaming halls and restaurants. Another popular drive is heading south via Nemo Road or SD Highway 385 to the central Black Hills. Popular stops in this part of the Black Hills include Pactola Lake and Sheridan Lake. Fifteen miles from Pactola Lake and five miles from Sheridan Lake is the bustling community of Hill City – a charming mountain town filled with unique shops and a calendar full of summer events. If your clients are looking to indulge in the finer things in life, they can visit the Stone Faces Winery and the award-winning Prairie Berry Winery. Located on the outskirts of Hill City, these wineries are sure to satisfy the palates of all visitors.

Mount Rushmore National Memorial

Mount Rushmore National Memorial

Overlooking Hill City is Harney Peak, the highest summit in the United States east of the Rocky Mountains. There is a wide variety of hiking trails to the top of the mountain as well as around nearby Sylvan Lake for those looking for outdoor recreation. Also located near Hill City is America’s Shrine of Democracy – Mount Rushmore National Memorial. No trip to South Dakota would be complete without visiting the four granite faces. Seventeen miles from Mount Rushmore, another face is rising from the pine-laden Black Hills – Crazy Horse Memorial is the world’s largest mountain carving in progress and, when completed, will be the largest sculpture in the world. The neighboring community of Custer is located in the southern Black Hills, where jutting granite outcroppings offer a remarkable contrast to the northern Black Hills. Named after George Armstrong Custer, this city hosts nearby attractions Jewel Cave National Monument, Wind Cave National Park and Custer State Park.

Sturgis Motorcycle Rally
Sturgis Motorcycle Rally

Each year during the first full week of August, the motorcycles roar through the Black Hills. The world famous Sturgis Motorcycle Rally has established South Dakota as the cream of the crop destination for motorcycle enthusiasts. The Sturgis Motorcycle Rally has been an annual event since Clarence “Pappy” Hoel created the rally in 1938 with the exception of two years during World War II due to rationing. This year marks the 72nd Annual Sturgis Motorcycle Rally (August 6th-12th, 2012) – a week full of fun, concerts and the roar of hundreds of thousands of motorcycles riding through the beautiful Black Hills. Some of the most popular attractions in Sturgis during the rally are the Full Throttle Saloon, the world’s largest biker bar and the Buffalo Chip Campground, which features big name entertainment during the rally. In addition to the action-packed events during the rally, the Black Hills offers a wide selection of fun-filled activities. Be sure to book travel accommodations early for your individual and group tours for the Sturgis Motorcycle Rally.

From east to west, each of the four regions of South Dakota offers visitors a vast selection of travel opportunities. The sunny days and cool nights of summer make South Dakota an ideal destination for outdoor enthusiasts to experience nature’s beauty in a variety of ways.


Montana

Montana

Custer Country Tourism Region Changes Name to Southeast Montana
Custer Country Tourism, the entity charged with promoting the 13 counties and two Native American Reservations of Southeast Montana, has officially changed its name to Southeast Montana. The change took place during the Tourism Advisory Council Meeting on Tuesday, February 7 when the council voted to recognize the Custer Country Board’s unanimous decision regarding the name.

Lake McDonald
Lake McDonald

Last year, Custer Country hired Mercury CSC to conduct a nine month comprehensive research project for the Custer Country region. As part of this project, the agency was asked to conduct research seeking to determine whether the ‘Custer Country’ name was the best name possible for supporting the organization’s mission of bringing more tourists to the region. The research agency interviewed members of the region’s target market, as well as constituents from within the region. It was decided that while the name can be offensive to some, it creates many other negative issues for potential visitors to the region. Some of the issues include its confusion with Custer County, confusion as to which state it is located in, and an inability to adequately represent all that there is to see and do in the region. The research agency provided the Custer Country Board with a list of criteria any new name must meet in order to be effective and the board chose ‘Southeast Montana’ based on these criteria.

The name change is effective immediately. The region’s new web address is www.southeastmontana.com. Please note that though the web address has changed, it will take several months to convert all of the graphic elements from ‘Custer Country’ to the new name. This will be the case with all of the organization’s marketing materials.

Glacier National Park and the Going-to-the-Sun Road opening for 2012
Planning for the plowing of the famous road inside Glacier National Park has begun.  The task at hand is monumental and with ever changing weather the exact opening date is hard to predict.  To stay current on the status of the road check out the National Park Service website at: http://www.nps.gov/glac/planyourvisit/gttsrfaq.htm

Announcing More Flights into Montana
United Announces Non-Stop New York/Newark to Bozeman.
Bozeman Yellowstone International Airport (BZN) has announced new, non-stop seasonal summer flights to Newark Liberty International Airport (EWR) to be operated by United Airlines.  Flights will operate once weekly on Saturdays from June 9, 2012 through September 1, 2012.  The flights are scheduled to depart EWR at 8:25AM and arrive BZN at 11:07AM.  The return flights are scheduled to depart BZN at 12:00PM and arrive EWR at 6:00PM.  These flights are made possible by the cooperation and contribution of 17 entities through the Bozeman Chamber of Commerce, Big Sky Resort, Moonlight Basin and the Yellowstone Club in conjunction with a Department of Transportation Small Community Air Service Development Grant.

United also operates year-round service between Bozeman and Denver, with seasonal service to Los Angeles, Chicago and San Francisco.  The seasonal flights from Los Angeles, Chicago and San Francisco are also available in Missoula and Billings.

Alaska Airlines Increases Summer Flying from Portland, OR into Montana. Montana iPad App
Alaska Airlines has announced it will increase flying this summer from Portland, OR and several cities in Montana.  The carrier will begin flying between Portland and Bozeman, MT and is resuming seasonal service from Portland to Missoula and Billings. The service is scheduled to operate daily between June 4th and August 25th. 

Montana Announces an iPad App
iPad users can witness Montana Office of Tourism’s newest inspirational tool—Get Lost in Montana – The Magazine. There’s only one way to ever really find the real Montana—Get Lost. Plunge down dusty backroads, peer into small towns, tromp into the wilds and shake hands with local characters. This is a magazine of snippets and snapshots of Montana’s real flavor—stories that matter—regardless of whether we’re soaking up sun or making the most of snow. These stories remind us of the things big and small that make up the essence of Montana.  The free app can be found at the App Store under the TRAVEL category. Click on the icon to read a description of the magazine and install the app.

This is a never-ending journey. Get Lost in Montana – the Magazine rounds up the best, year-round stories about Montana—four times a year…it’s the next best thing to being here (even if you already are).  


Idaho

Idaho

Idaho Zip Seven Zip Lines Across Idaho
Zip Idaho provides a unique eco-adventure that combines Idaho’s longest zip lines with tree based canopy-tour style zip lines. The course offers seven lines, ranging from 175 to 1700 feet in length. Zip Idaho is based in Horseshoe Bend, just a half hour north of Boise and a nature lovers dream. Whitewater rafting, swimming, mountain biking, fishing, and scenic train rides are just a few activities to enjoy in the area.

Tamarack Canopy Zip Line Tours, located in the mountains overlooking Donelly, Idaho promises a thrilling, action packed mountain tour experience. Eight zip lines range in length from 250-800 feet, whisking zippers above 4,425 feet of rugged, scenic terrain with a 1,700 change in elevation.  The tour soars over creeks, canyons, and forest and experienced guides narrate the journey sharing information about plants and animals native to the Payette River Mountains and the history of this area

Heise Hot Springs Zip Line, in Ririe in Southeast Idaho, consists of seven zip lines covering almost a mile of terrain. The experienced tour guides do all the work so riders can experience the adrenaline pumping, jaw dropping thrill ride!  During the two hour tour adventure riders learn the history of Heise Hot Springs while enjoying the beautiful mountains and the valley and river below.  More activities are available at Heise, including swimming, golf and fishing.

Schweitzer Mountain Zip Line is just one of the many activities available at the Schweitzer Mountain Ski Resort near Sandpoint in northern Idaho.  Stretching over 700', the zip line begins at the resort village and runs towards Lake Pend Oreille, offering spectacular mountain and lake views.  A dual zip line allows two riders to experience the fun side-by-side.

Lava Zip Line Adventures is located near Lava Hot Springs in eastern Idaho.  The zip line tour covers several thousand feet, travelling through a scenic canyon and can be enjoyed winter or summer.

Silver Streak Zipline Tours, located in Wallace in northern Idaho, is expected to open in May, 2012. Reservations may be made by calling 208-512-3965.

Magic Valley Flight Simulation Zip Line – Twin Falls:  Coming summer of 2012

Old Mission State Park
Old Mission State Park

The Coeur d’Alene’s Old Mission State Park near Cataldo, Idaho is now the permanent home for the new and award-winning exhibit Sacred Encounters: Father De Smet & the Indians of the Rocky Mountain West.  The exhibit tells the unique and special history of the Cataldo Mission and its significance to the spiritual life of the Coeur d’Alene Tribe over the years.  Many feel the Coeur d’Alene’s Old Mission State Park will become one of the most important historical, educational and cultural sites serving eastern Washington, northern Idaho and western Montana. The new 9,000 sq. ft. visitor center blends with the existing landscape, while preserving the historical and scenic vistas of the site, all while emphasizing the use of indigenous natural materials to create a space that evokes an inviting tribal village structure.

The Cataldo Mission was named as a National Historic Landmark on the National Register of Historic Places in 1962 and designated as a State Heritage Park and state historic site in 1975.  In a unique agreement signed in spring 2002, the Roman Catholic Diocese of Boise transferred ownership of the mission, buildings and land to the Coeur d’Alene Tribe in recognition of their spiritual and historic connection to the site. The mission was completed in 1853 and still stands as the oldest building in all of Idaho, high above the Coeur d’Alene River.

Sun Valley, Idaho – Knob Hill Inn $750,000 Renovation Complete - Located in the heart of the world-class Sun Valley ski community, the luxurious Knob Hill Inn was recently acquired by a group of investors with strong ties to the Wood River Valley. Built in 1992, this community landmark is situated within walking distance of downtown Ketchum and offers unparalleled views of world-famous "Baldy" and the majestic Sawtooth and Boulder Mountain ranges. The community is thrilled that this much-beloved Inn will be enhanced and cared for by a team of dedicated owners and hospitality professionals. All of the partners share a commitment to service as part of their core businesses and collectively look forward to elevating the exceptional experience for all guests of the Knob Hill Inn.

Wyoming

Wyoming

Sheridan, WY
Sheridan, WY

Sheridan, Wyoming Voted #1 Small Town
Sheridan, Wyoming was recently honored as the #1 Small Town for Cowboy Charm by Western Horseman magazine. This historic town was plotted in the early 1880s and remains an authentic cowboy destination. The magazine’s best cowboy destinations often are not along the interstate or near a major airport. Sheridan is one of 10 small towns that continue to honor their horse, cattle, and cowboy heritage. For full article and more information on Sheridan, Wyoming visit www.sheridanwyoming.org

Proposed Four Star Best Western Premier Hotel To Open In Cody
The Best Western Ivy Inn & Suites in Cody is currently taking reservations, doors to open in spring 2012. The name “Ivy” also evokes the “green/eco” theme the hotel is striving for. This 70 room property also features a full-service American restaurant. For more information contact bestwesternivy@gmail.com

United Airlines Adds Houston & San Francisco To Jackson Hole Flights
United/Continental airlines will add summer-season flights between its Houston (IAH) and San Francisco (SFO) hubs to Jackson Hole, Wyoming. The Houston flights will operate twice-weekly from Jun 8 – Aug 27, 2012. The San Francisco flights will operate daily from Jul 1-Aug 27, 2012. The flights are in addition to United’s existing service to Jackson Hole from Chicago, Denver, and Los Angeles. The airline has also included a flight from Denver (DEN) to Casper, Wyoming, complementing the four daily flights currently scheduled. For flight schedules visit www.united.com.


News from Official RMI Gateway Cities

Denver, CO

Denver, CO

Paris. Madrid. Denver.
Don’t miss the exclusive U.S. showing of the internationally acclaimed exhibition Yves Saint Laurent: The Retrospective at the Denver Art Museum, March 25 – July 8, 2012. This sweeping retrospective of 40 years of creativity features a stunning selection of 200 haute couture outfits along with numerous photographs, drawings, and films that illustrate the development of Saint Laurent’s style and the historical foundations of his work.

History Colorado Center
History Colorado Center

HISTORY COLORADO CENTER
Opening April 28, 2012.
Celebrate Colorado’s glorious landscapes on a three-story multimedia presentation. Traverse an 80-foot map of the state using a “time machine.” Virtually travel the plains in a Model T Ford. Don a headlamp and descend into the hard rock mine of Silverton. Soar off the world’s first ski jump in Steamboat Springs. Do all this and more among Colorado’s most historic treasures. True Colorado experiences come alive at the History Colorado Center, located in Downtown Denver. www.historycolorado.org

TOYOTA ELEPHANT PASSAGE at the DENVER ZOO
Opening June 1.

Toyota Elephant Passage
Toyota Elephant Passage

Toyota Elephant Passage, a landmark $50 million exhibit, will occupy 10-acres on the southern edge of the Denver Zoo, and will be the world’s largest bull elephant habitat. Watch majestic Asian elephants care for their young, Indian one-horned rhinos cooling off in a shallow stream, acrobatic gibbons swinging overhead from tree to tree, fishing cats diving for their next meal and the piercing stare of a black leopard, all from the center of an Asian village. These, and a host of other experiences, soon will be possible without leaving Denver. www.denverzoo.org

Colorado Rockies Home Opener, April 9, 2012
Tesoro Annual Indian Market and Powwow, May 19 - May 20, 2012

The Kaiser Permanente Colfax Marathon, Half Marathon & Relay, May 20, 2012
14th Annual Downtown Denver Arts Festival, May 25 - May 28, 2012
Denver Day of Rock, May 26, 2012
Cherry Blossom Festival, Check back later for next year's events
Capitol Hill People's Fair, June 2 - June 3, 2012

Denver Chalk Art Festival, June 2 - June 3, 2012

Denver PrideFest 2012, June 16 - June 17, 2012


Minneapolis/St. Paul/Bloomington, MN

Minneapolis/St. Paul/Bloomington, MN

MSP Tours MSP Light Rail
Do you have clients with a brief layover at the Minneapolis-St. Paul International Airport (MSP) en route to RMI country?  If so, they can explore the world-renowned architecture, shopping, lakes, art, and diverse culture of the RMI Gateway Cities of Minneapolis/Saint Paul/Bloomington with self-guided audio excursions from MSP Tours.

MSP Tours is a newly launched company based in the Mall concourse at MSP airport.

MSP Tours turns a layover into a short tourist trip that lets clients explore the best of the metropolitan area at their own pace. MSP Tours’ exclusive, customized tours take off every 10 minutes from MSP and utilize easy-access public transit light rail service (LRT) that takes them directly to a variety of destinations and back to the airport in time for their departure flight.  The audio tours offer entertaining oral histories, ensuring they will explore the town like a true local.

MSP Tours provides everything needed to make exploring the city easy: customized maps, designated locations, audio guides, and easy access to the LRT line.

Longer tours are available for guests who are either overnighting or have an extended stay in the Minneapolis/Saint Paul/Bloomington area.


Chicago, IL

Chicago, IL

NEW Website and Travel Professionals Guide
We are pleased to announce the launch of our exciting new website that features enhanced content, improved business listings, videos and travel tools to assist in you in selling Chicago to your clients. Coming soon is a newly updated printed Travel Professionals Guide that will be available in April 2012 and a new mobile application that will be released later this year.
Visit www.choosechicago.com/travelprofessionals to take advantage of these new selling tools.

Waldorf-Astoria Chicago (formerly the Elysian Chicago, now open) Located in Chicago’s Gold Coast, the Waldorf Astoria Chicago creates a new experience in luxury through innovations in service and technology. Each of the hotel’s 188 spacious guestrooms and suites boast elegantly modern furnishings, cozy fireplaces, marble bathrooms with soaking tubs, and Rivolta Carmignani Italian bed linens.

Chicago Public Hotels
PUBLIC Hotel Chicago

PUBLIC Hotel Chicago (now open) PUBLIC is an entirely new class of hotel. Its fundamental attributes are innovative, sophisticated, authentic style; spot-on, personalized, empathetic "essential" service; lasting comfort with complete functionality, all at an affordable price and offering tremendous value. Ian Schrager has taken the best from the luxury segment, boutique hotels and select service to create a new genre of hotel where everything has been rethought and every original idea updated.

Radisson Blu Aqua Hotel (now open) Welcome to the first Radisson Blu in the United States, right in the heart of the Windy City. This newly risen star is the latest in our internationally renowned and award-winning collection of modern design-destination hotels. Designed by the acclaimed Jeanne Gang of Studio Gang Architects, The Aqua Tower soars high above Chicago's picturesque lakeshore, with breathtaking views across the city, park and historic Lake Michigan.

Hotel Lincoln (a Joie de Vivre Hotel) (opens Spring 2012) Only two miles from downtown Chicago, Lincoln Park is one of the city's most charming residential neighborhoods. The hotel overlooks the Lincoln Park Zoo and is near attractions such as the Chicago History Museum and Lincoln Park Conservatory. Hotel Lincoln will boast phenomenal views from its guest rooms. Of the 184 rooms and suites, 60% will have direct views of Lake Michigan and the remaining rooms will overlook downtown Chicago. Hotel Lincoln will also feature a new lobby bar and lounge as well as an all-season rooftop bar.

Genghis Kahn - The Field Museum
Now Open! February 20 – September 3, 2012
Learn the story of Genghis Kahn – his life, his land, his people, his culture – and his enduring legacy. Famous as a ruthless Mongol-warlord, but revered as an innovative leader who brought unity, stability, and much more to his people.

MythBusters: The Explosive Exhibition - Museum of Science & Industry
World Premiere! March 15 – September 3, 2012
Take science apart through immersive and hands-on experiments just like the real MythBusters crew! Dive into the fact and fantasy behind speed, combustion, gravity and more.

Impressionism, Fashion, and Modernity - The Art Institute of Chicago
June 30 – September 22, 2013
Were the Impressionists fashionistas? At a time in France when designers changed how clothing was made and marketed, artists were using fashion to communicate modernity as an idea.

Michelin Guide Chicago 2012
The second Chicago edition showcases a selection of 432 restaurants representing 45 types of cuisine. Of these restaurants, 21 earned the coveted star rating. Also 56 Chicago restaurants earned the “Bib Gourmand” designation which denotes good cuisine at a reasonable price in a variety of comfort Categories.

Chicago 2012 Festival and Event Calendar
•Chicago Blues Festival - June 8 – 10, 2012
•Chicago Gospel Music Festival - June 21 – 24, 2012
•Gay & Lesbian Pride Parade - June 24, 2012
•Taste of Chicago - July 11 – 15, 2012
•Chicago Blues Festival - June 10 – 18, 2012
•Northalsted Street Market Days - August 11 – 12, 2012
•Chicago Air & Water Show – August 18 – 19, 2012
•Chicago Jazz Festival – August 30 – September 2, 2012
•Chicago Gourmet - September 28 – 30, 2012
•Magnificent Mile Lights Festival - November 24, 2012
•Christkindlmarket – November 28 - December 24, 2012

That’s Entertainment!
Book of Mormon, Bank of America Theater, Starts December 2012
The Iceman Cometh, Goodman Theatre, April 21- June 10, 2012
Lollapalooza, August 3 – 5, 2012
War Horse, Cadillac Palace Theatre, Starts December 18, 2012


News from Official RMI Partners

Jackson Hole Chamber of Commerce

Jackson Hole Chamber of Commerce

What’s New in Jackson Hole, Wyoming
Looking for a new lodging property in the Town of Jackson? The Point Inn & Suites is under renovation and will become a Hampton Inn in the Spring of 2012.  In order to achieve their goals and maintain the timeline to be open for summer, they are going to be closing the hotel during the renovation. At this time they are scheduled to open at the end of May but are working hard to be ready for business closer to mid-May.  A model room is ready to view so you can see what they will have to offer.  They look forward to servicing your groups in 2012! www.jacksonhole.hamptoninn.com

Wildlife viewing is one of the top 3 activities to do while visiting the area!  Give Scenic Safaris, a guided tour company who offers the opportunity to view wildlife, tour the National Parks and learn about the geological and historical facts of the area, a call. Each of their trips has a different focus. Whether you want to see the Grand Teton Range at sunset, the famous geysers and waterfalls of Yellowstone, or some of North America's most spectacular wild game including elk, antelope, moose, coyote, bison, and the bald eagle – they have a tour for you.  This just in - Scenic Safaris is the only outfitter in Jackson Hole operating guided ATV tours into the Teton Backcountry!  Half day and full day tours will be offered which include hotel pickups and some meals.  www.yellowstoneexplorer.com

Wanting more activity options in Yellowstone National Park? You will enjoy the fun of gliding quickly and quietly as we paddle away from the crowds to parts of Yellowstone that most never see with Yellowstone Geyser Kayak Tours!  They teach you how to safely and properly control your kayak so you are able to relax and take in all of the natural beauty and magnificent wildlife of Yellowstone. The west thumb of Yellowstone Lake is a well-protected area sheltered from the effects of the main body of water. No previous experience is necessary. Their trips are appropriate for beginners and experienced paddlers alike. They have both single and double kayaks available. Let them show you an unforgettable YNP experience! www.geyserkayak.com


News from Official RMI Receptive Operators

RMHTs

Rocky Mountain Holiday Tours

By Gary Schulter

RMHTours reports that 2011 ended up being a “flat year” for reservations, groups and revenue when compared to our very best year to date: 2010!  It seems that after a couple of years of good upswings, this seems to happen, especially when we have one year that offers a big leap over the previous year (like between 2009 to 2010!).  But this still made for the second best year in our company history and not far off the record either.  As this was our 25th year as a receptive operator for the American West, I am proud that we are able to report this steady growth. 

As of March 1 our company began year number 26 and we are looking for another growth year as reservation numbers for January and the first half of February are showing some remarkable increases over what we were booking during this same period one year ago (now that we have had our new reservation system in place for a year we have some actual numbers for comparison). Just looking at reservation numbers for 2012, numbers show an increase of nearly 20% to date and we still have at least two more months for the heavy booking period!  Group bookings are also going crazy.  2011 was a record year for group programs as we find that more and more international companies are looking to RMHTours for assistance with group lodging, transportation, meals, activities and entrance fees, etc.  For 2012 the group quotes and confirmation requests have been coming in steady for months and continue with some smaller groups still looking for availability and routes for the summer and fall periods.  Many of these are smaller clubs with specific interest (native culture, study of different types of trees-that was a first, etc.) or motorcycle programs. 

We hope that for the Fall Newsletter we have even more great news to report on how well the American West was booking for the summer of 2012!  And find that the programs offered into the RMI Region - the Real America - are becoming more and more popular with guests who have already travelled the “standard” routes (New England, Florida, American Southwest) and looking for something new, different, and beautiful.  Secretary of the Interior Ken Salazar has stated that the National Parks of the USA are the “envy of the world” and the RMI area has several that are on everyone’s “Wish List!”  

Volume E7, Issue 3, Winter 2011

World Travel Market a Great Success

By Kim Birrell

World Travel Market 2011
World Travel Market 2011
From left to right: Jim Hagen, Martin Roberts, Kim Birrell, Marlee Iverson, Rita Greene Bellardo, Nancy Richardson, Maureen Droz, Paul & Nancy Cline, & Michelle Thomson

World Travel Market was held in London's Excel Centre from November 7-11 and the four RMI states were represented by Maureen Droz of South Dakota, Rita Greene Bellardo of Wyoming, Marlee Iverson of Montana, and Nancy Richardson of Idaho. Tourism Directors Diane Shober from Wyoming and Jim Hagen from South Dakota were also present. The participation of co-exhibitors Michelle Thomson of Rapid City CVB and Paul and Nancy Cline from the Heart Six Ranch in Wyoming meant additional exposure for our region.  The state representatives attended World Travel Market for the first time since 2008. It was time for the states to return to this most important trade event in the UK. Tour operators were anxious to meet the states in person since some had last seen them on the UK Mission in October 2010.

The RMI booth was located in the Discover America Pavilion. Again this year tour operators and media made appointments in advance and this was almost certainly due to the states’ presence. We had 62 leads this year, same as last year, but this was an increase over both 2008 and 2009. The quality of the meetings was very high, many addressing specific needs or questions. It is clear that many tour operators have become much more familiar with our region over the last few years, and many want more ideas of ways to expand itineraries or offerings for their clients, and they greatly value what our region offers their clients. We also met with tour operators who are new to our region.

Overall, the feedback from operators was positive. Despite the prolonged economic recovery in the UK, business to our region is quite good for some and certainly better than business to regions like North Africa and the Eurozone. We continue to see the trend of tour operators who want to move into our region for the first time. We met with several who are setting up new programs and need the states’ assistance with specific itineraries and routings. Most of these are specialist operators who our region relies on to a great extent.

World Travel Market is one of the largest travel trade shows in the world, and the largest in the UK, with over 5,000 exhibitors and about 47,700 visitors over the four days. This was the 32nd year of this event.


UK Training was a Valuable Addition

By Kim Birrell

The states set aside time after WTM on Thursday to offer training to UK tour operators.  Thursday is traditionally a slow day at WTM, with students attending, and this year was no different, perhaps even slower. The four state representatives visited the offices of Bon Voyage and American & Worldwide Travel and trained a total of 13 staff on our region. The states answered specific questions from sales staff about our region and distributed information. An important part of both previous UK sales missions was training. It is greatly valued and often requested by tour operators. This was determined to be a much better use of time than attending WTM on the final day. The states also visited Mike and Rosie Easton of Just America to update them on what's new in the region.


www.rockymtnintl.com

RMI Website gets Facelift

By Mathias Jung

Rocky Mountain International has revamped its official company website, www.RockyMtnIntl.com. The site now offers easier navigation and enhanced content, including a wealth of information about who we are, what we do and how to be successful marketing tourism internationally. 

We’ve added a tremendous amount of beneficial content including inbound overseas visitation statistics, show recaps, helpful articles, market trends and RMI TRIP Reports.  Visitors to the site can take advantage of RMI’s 20 years of experience working in the international inbound tourism marketing industry.  Click here to browse the site.

If you have feedback or questions about the new website, please contact Mathias Jung at mjung@rmi-realamerica.com or 307-637-4977 x 202.


Check out our Overseas Websites:

Promoting the Real America in Germany, Austria, Switzerland, Netherlands, Belgium, Luxembourg, France, Italy and UK!

RMI UK - www.rmi-realamerica.comRMI

RMI Germany - www.rmi-realamerica.de

RMI Benelux - www.rmi-realamerica.nl

RMI France - www.rmi-realamerica.fr

RMI Italy - www.realamerica.it


Social Media Roundup

RMI is now on YouTube, Facebook and Twitter.  Connect with us today!


Suppliers Corral

Suppliers’ Corral

RMI Roundup in Buffalo

By Kim Birrell

Roundup 2012 is coming to Buffalo, Wyoming.  This year’s Annual RMI Roundup is being held in this small town in northeastern Wyoming, located at the intersection of Interstates 25 and 90.  It’s on the way between Yellowstone National Park or Cody and Mount Rushmore and the Black Hills of South Dakota.  This lesser known area is full of ranches, mountains, beautiful scenery, historic attractions and numerous recreational opportunities. It is sure to be of great interest to overseas tour operators who currently are looking for additional attractions and destinations in our region. 

According to Buffalo’s website, Buffalo's main street has more than a dozen historic buildings, including the Occidental Hotel where Owen Wister's Virginian finally "got his man."  The impressive Jim Gatchell Museum has over 15,000 artifacts from the American Old West.  Many other Wyoming historical sites are just a short drive from Buffalo including Fort Phil Kearney, Fetterman's Massacre Site, Wagon Box Fight and the infamous "Hole in the Wall"- the hideout of Butch Cassidy and the Sundance Kid along with the rest of the "Wild Bunch." 

Although not all these sights will be accessible during the Roundup, this area has many attractions that make it worth including in tour operator’s offerings to their clients.  The Roundup concept is meant to educate tour operators about the sights, attractions and lodging available and is a great opportunity for them to see for themselves what is available and to meet the people who own these products or who will book it for them.  For Buffalo, this means a unique opportunity to show off not only their town, but also area ranches and historic sights. 

Suppliers from our region will have the chance to meet one-on-one with all tour operators present as well as receptive tour operators.  There will also be opportunities to meet informally during lunch and dinner.   Establishing trust is essential when working in these overseas markets, and social interactions are important to building relationships with tour operators.  It can take time to establish yourself in these markets but is worthwhile once they include your product in their offerings.  Working with receptives is also key in our region so take advantage of your meetings with receptives to establish yourself as someone they can also trust.  Listen to what the operators’ needs are but don’t be afraid to ask them what their clients need or how your product might fit into their offerings.  Also educate yourself in advance about their offerings so you can be prepared to make suggestions on how to improve the experience their clients have in our region.  Connect with other local suppliers and be prepared to work together to promote your area.  Remember to meet with your state tourism representative to update them on your product. 

We are excited to have new video of the most recent Roundup held in Rapid City in February 2011.  There are interviews of several participants, suppliers and tour operators, and this has been posted on our website.  Please view the video because this will give first time suppliers and tour operators a good idea of what they can expect when they attend. View the video on our Roundup page. (Special thanks to Scott Howard of South Dakota ‘s Department of Tourism for all his hard work on this video.)

We hope to see you at Roundup in Buffalo!  Remember, this is one of the most cost effective international marketing events you can participate in.  The tour operators attending are specially chosen because they either are interested in expanding to our region, or already sell our region.  They want to learn more about it because demand from their clients for our region is high.  Many are niche operators who are asked by their clients to create unique itineraries.  Roundup is for those suppliers who already work internationally and for those who want to test it out and see if it will work for them.  Take advantage of this opportunity to reach the overseas market, right here in our region. 


Recognizing RMI's Official Partners

Our partners make it happen!

Official Marketing Partners:
Buffalo Bill's Cody/Yellowstone Country
Yellowstone National Park Lodges
Rapid City CVB
Visit Cheyenne, the Convention & Visitors Bureau
Southwest Idaho Travel Association (SWITA)
Mall of America® 

Official Gateway Cities:
Denver, CO         
Minneapolis/St. Paul/Bloomington, MN
Chicago, IL 

Official Receptive Tour Operator:
Rocky Mountain Holiday Tours
America 4 You


Mega Fam Recap

By Mathias Jung

The RMI Mega Fam proves to be one of the best ways to showcase the region to those individuals that sell it as a holiday destination.  This year, the Mega Fam featured the states of Montana and Idaho over 10 days of sightseeing, activities and product education. 

The 2011 Mega Fam began in Whitefish, Montana with the arrival of 35 tour operators from Europe.  Traveling throughout Montana and Idaho via motorcoach were five operators from Italy, five from the Netherlands and Belgium, eight from France, four from the UK and nine from Germany, Switzerland and Austria.  In addition to that group, official RMI Receptive Tour Operators Rocky Mountain Holiday Tours and America 4 You, along with RMI staff and state tourism representatives from Idaho, Montana, Wyoming and South Dakota participated in the familiarization tour.

2011 Mega Fam
Mega Fam 2011
Flathead Lake, MT

The Mega Fam participants were a great mix of owners, directors, product managers, and sales and booking staff from tour operators throughout Europe.  These travel professionals were targeted because they currently feature the states of Idaho and/or Montana and either wanted to increase their knowledge of the area or to add product based on this trip. 

The group began their tour in Whitefish on Saturday, September 17th with a variety of outdoor activities in the area and overnight at Grouse Mountain Lodge.  The following day was spent on historic red jammer busses touring the impressive Glacier National Park and, despite some bad weather conditions, it was a favorite of the trip.  A boat ride on Flathead Lake, tours of The People’s Center and Ninepipes Museum, along with free time in Missoula were highlights on Monday.  To conclude the Montana portion of the Mega Fam, participants were treated to a scenic raft trip, a hike or a tour of the Smokejumper Visitor Center in the Missoula area before crossing the border into Idaho.

Dog Bark Park
2011 Mega Fam
Dog Bark Park, Cottonwood, ID

Once in Idaho, the group arrived for dinner and entertainment at Clearwater River Casino in Lewiston.  Moving south down the western part of Idaho, the group visited the Wolf Education and Research Center, followed by a stop at Dog Bark Park and lunch at historic Keuterville.  After a scenic trip up the gondola to the top of Brundage Mountain, dinner was enjoyed in McCall at the Pancake House.  Now Thursday, the 56-passenger motorcoach made its way down the Hells Canyon Scenic Byway for a very enjoyable Jet Boat tour with Hells Canyon Adventures.  Finishing off the 2011 Mega Fam, the group was treated to horseback riding, whitewater rafting and zip lining in the Boise area before a dinner and a play at the Idaho Shakespeare Festival and a night in downtown Boise. 

Official RMI Gateway cities Chicago, IL, Denver, CO and Minneapolis/St. Paul/Bloomington (MSPB), MN hosted Pre and Post Fams in conjunction with the 2011 Mega Fam.  Seven tour operators visited Denver prior to the Mega Fam, while six and three operators toured Chicago and MSPB, respectively.

Special thanks to Marlee Iverson, Travel Trade Manager for the Montana Office of Tourism and Nancy Richardson, International Tourism Specialist for Idaho Tourism who developed the 2011 Mega Fam program and guided the group through their respective states. 

Thanks to official RMI Partner Southwest Idaho Travel Association (SWITA), who made major contributions to the Idaho portion of the trip.  RMI would like to extend our gratitude to our Gateway City partners Visit Denver, Choose Chicago and the tri-cities of Minneapolis/St. Paul/Bloomington as well as the local state suppliers who gave their support for 2011 Mega Fam.

The 2012 RMI Mega Fam will feature Montana and South Dakota.


TTG Incontri a Success

TTG Incontri 2011
TTG Incontri 2011
From left to right: Marlee Iverson, Annalisa Mereghetti, Maureen Droz, Nancy Richardson, Rita Greene Bellardo, Mathias Jung & Jayne Buck

By Mathias Jung

For the second year in a row, the RMI group traveled to Italy for travel trade show TTG Incontri.  After a successful first year with a Discover America Pavilion at TTG, expectations were positive going into the 2011 edition. 41 leads were produced this year, which was an increase of 10 over 2010 figures.

In its 48th year, TTG Incontri is the most important international B2B event in the Italian travel industry and is considered a fundamental point of reference for the market.  With its strict B2B format, TTG Incontri typically attracts over 35,000 professional operators, agents and buyers.  More than 2,400 exhibiting companies and organizations are present along with more than 500 journalists registered every year. 

The stable travel trade participation at the event shows the success that TTG is gaining in the Italian market, and perhaps the inclusion of a Discover America Pavilion last year played a part.  19 US-based exhibitors were present at TTG, including Rocky Mountain International who had an exceptional presence.  The RMI booth, featuring Idaho, Montana, South Dakota and Wyoming along with Gateway City Denver and Official Receptive Operator Rocky Mountain Holiday Tours, had a very attractive booth that stood out next to other exhibitors in this pavilion.  The product we have to offer is increasingly sought after in this market, when tour operators and travel agents are looking to provide an experience for their clientele that is unique and different from New York, California and/or Florida. 

Beginning earlier in the month than in 2010, the trade show began Thursday, October 6th and continued through Friday, October 8th.  Overall, the show ended up being a successful venture after a busy afternoon on Thursday and full day on Friday.  Traffic was continuous throughout the day on Friday, especially in the afternoon and many solid, interactive meetings were conducted with tour operators and media alike.  We were reacquainted with many companies who we met on previous Mega Familiarizations trips as well as some that were just on the recently finished fam through Montana and Idaho or attended a past RMI Roundup.

On Thursday evening, the RMI group was treated to a dinner hosted by TTG Incontri where the RMI group was one of only two USA exhibitors present at the exclusive event. 

The next day continued with slow traffic in the morning, but increased throughout the day.  Those participating were mainly looking for materials and itinerary ideas.  Several great press leads were generated that have some solid potential for press fam tours and ensuing press exposure in the coming months and years.  Materials were distributed, including maps, guides, and all supplemental state and Gateway City material.  Many of the leads accumulated throughout the show require prompt and ample follow up.

TTG Incontri wrapped up on Saturday, where the show slowed down and remaining materials were distributed. 


RMI RoundupRMI Roundup Registration is Open

Don’t be left out. Register for the RMI Roundup in Buffalo today. The Marketplaces will be held at the Bozeman Trail Steakhouse & Convention Center, 675 E Hart Street in Buffalo. Marketplace 1 will be on Monday, April 30th and Marketplace 2 will be on Tuesday, May 1st. The Roundup covers both winter and summer product with two marketplaces. Register early as there is limited space in each marketplace.

For more information and registration form, click here.


Activities in Other RMI Markets

Scandinavian Mission
RMI area at Rocky Mountain Showcase
Billund, Denmark
Sponsored by tour operator Team Benns

By Barbara Stafford

The Scandinavian Mission

The FY2012 Scandinavian mission held this October was a whirlwind of meetings and events.  The 5 states reps went non-stop for 6 days of the most aggressive mission schedule to date. This year we focused our efforts on Denmark and Sweden where several of the key tour operators who specialize in US Product are aggressively promoting our region to their client base.  Barbara Stafford will be in Norway, Sweden and Denmark again in March meeting with key tour operators, media and Nordic airline representatives, to insure that our efforts in Scandinavia continue to thrive.

Itinerary for October Mission

Umea, Sweden (October 20, 2011)
AR Group: Meeting and Staff Trainings
Foretagsresor 1: Meeting and Staff Training
RMI Media Dinner 2

Copenhagen,  Denmark (October 21, 2011)
Vagabond Business to Business Event
Vagabond Travel Show: October 22 & 23, 2011

Holstebro, Denmark (October 24, 2011)
Team Benns: Meetings and Staff Trainings
Rocky Mountain Showcase: Evening Event, Billund Airport

Aabyhoj, Denmark (October 25, 2011)
Marco Polo/My Planet: Meetings and Staff Training

Copenhagen, Denmark (October 26, 2011)
Profil Reiser: Meetings and Staff Training
Billetkonteret: Staff meeting with/dinner

Record numbers of Nordic travelers arrive in the US

Denmark, Norway, Sweden, Finland and Iceland are big fans of vacation in the U.S., and an increase of 14.45% in the number of Nordic arrivals in the first half-year of 2011 shows that the popularity of the destination is growing. But already the Nordic Region ranks number 4 amongst all European markets following the UK (1), Germany (2) and France (3); and in the worldwide market, the Nordic Region is number 6.  

Managing Director of Discover America, Karin Gert Nielsen, is very happy about the record and predicts even more Nordic arrivals in the U.S. in the future:

This is great news, and if we look the figures relative to total population of each country or region, we actually rank much higher than large nations such as China, Brazil and India. And add to that the fact that Nordic travelers stay longer and spend more. The Nordic Region is really interesting for US tourism. Recently, USA was rewarded as Best Tourism Destination in the world for the first time ever in the Danish Travel Award. So I hope and think this increase will just continue – and that’s fantastic,” says Karin Gert Nielsen.

Visitors from the Nordic region spend on average $3,222 per stay/visitor, whereas the average amongst all overseas visitors is $2,435.

Nordic Region (Denmark, Norway, Sweden, Finland, and Iceland) set records for tourism arrivals to the US in 2011. January – July 2011, total visitors 676,975 arrivals versus January – July 2010, total visitors 590,609, an increase of 14.45%, or 85,466 visitors.


Nuts & Bolts from the French Office

Hervé DuxinBy Hervé Duxin

Have you ever ridden a reining horse and asked him to spin? This is very impressive, especially when the horse is well trained.

Sometimes we get the same feeling from today’s world: spinning fast with all the new technology that impacts our lives everyday. This is sometimes very instructive and useful. But sometimes this brings an overload of information that we don’t have time to read and sort through - Facebook, Twitter and other social networks, on top of all kinds of newsletters. This new trend is taking more and more space in everybody’s life. This is, for sure, an interesting new way of communication. But don’t you think sometimes this new trend is also becoming invasive?

This happens to everybody - we log onto the computer, holding a cup of coffee and ready to work. And here comes the load of spam, twits, chats, that arrive in the middle of emails that really need to be taken care of. You didn’t ask for these but you get them. And every month you have new subscriptions.

In the French market the deciders of the tourism industry have more and more work every year, therefore less time to sort all this information. They literally run after time to finalize their brochures, do their follow up with sales staff, resolve concerns, figure how their company will position themselves for the next year... As a coherent consequence, most of the emails that are not “urgent” go directly into the trash. This is verified when we talk with them. They would ask a question that was already answered in a newsletter for example.

Since we started to promote the four states and the three gateway cities of the Real America region in France, we bet on more direct ways of information. The most important is, of course, human relationships that drive your French Office to visit tour operators and media helping figure products and stories on a regular basis.

www.wildwestusa.comAs we do believe that success of information is determined by its availability and easy access at any time, 24 hours a day, seven days a week, we think the ideal tool is a good website that allows anyone access to this knowledge about our region in real time when needed, whenever this may be. This is why we designed, a long time ago, a first website that started with very basic pages. I remember this first version when I started - arranged with enthusiasm - that had little suns flying over the mountains. Please don’t laugh at it; I was proud of it! The content already had good information but not enough of course. So every year we worked to improve this website with more content, more images, and a more attractive and professional look.

To do so we asked our Web Master to revamp the look of www.wildwestusa.com with a welcome page that immediately allows the visitors to dream - looking at the great images of our region. These images change every minute. We also proceed to a full renovation of images on a regular basis.

The Welcome page allows the visitor to “dive” directly in the Real America region.

We are also adding content. Today the site is packed with 29 pages of general information about the states www.wildwestusa.comof Montana, Idaho, South Dakota and Wyoming.

Each of the four states has the following:

  • General overview of each state.  Here for example is Montana.

When clicking on “en savoir plus” the visitor will find a gold mine of information about each region of each state.

  • A page for each corner of each state. Here in South Dakota.
    (You will notice the image on the top is changing every minute)

  • www.wildwestusa.com

    A page with specific information about attractions in each state. This one (3 pages) is about Yellowstone.

  • A page with links to information that will help potential travelers to our region.

  • We made a dictionary of the “general words and expressions” that are used in our Real America country.

  • And added direct links to the gateway cities of Denver, Minneapolis/Saint Paul/Bloomington, and Chicago.

We are working on a new version of the website that will allow visitors (whoever they are - consumer or trade specialist or media) to have access in real time to any “live information” they need, ie. web cams, information about road conditions, rodeos, museums, etc. To do so, we are collecting all the necessary links that will allow the visitor to have answers to their questions anytime online, on top of the assistance that is provided by your French Office.

Of course in addition to the website and as a “plus” we keep on sending newsletters to journalists and VisitUSA members.

Having information in French that contains as much detail and updates as possible is certainly one of the keys to success. To us it is important to realize in what world we live in order to adapt to what visitors need. Today many people (trade, media and consumers) live under massive pressure. The job is more demanding and the news is not contributing to make them feel comfortable. So if we are able to provide an “on demand easy access” to useful information, our fantastic region will benefit and keep on harvesting the good results out of the French Market.

Sorry if this took more than a coffee pot (as Alan Jackson would say) to read this Nuts & Bolts. We wish you all a happy Holiday Season!


Rocky Mountain Holiday Tours – a Recap of the Year

RMHTsBy Gary Schluter

Bookings for 2011 started out very strong with numbers in Jan-April showing an increase of up to 5% over the same period in 2010. However, as the season progressed, the economies seemed to settle in and the numbers dropped compared with 2010. The final “reservation numbers” are now showing a decrease of 8% for total 2011/2010 comparisons. I need to state that it is difficult to compare booking numbers between the two years due to the installation of a new reservation system on Jan 1, 2011 that reports daily booking numbers fully different than the way our old system reported. The new system does not report any “quotes” put into the system, just actual reservations with a dollar figure attached to it. The bright side in the yearly comparisons (and most important to RMHTours) is that final revenue is showing a decrease of less than 2%--so revenue showed flat when comparing the two years side by side. On the bright side, group programs for 2011 showed a revenue increase of over 21% over 2010.

For 2012 we again show the early bookings to be very strong…and almost identical with our numbers thru mid-November last year. The note here is that the season for bookings for 2012 will now start to pick up as we head into late November and on to the end of the year. We also find that the number of bookings really does not start to “hit stride” until about one week into the new year—and then it goes full swing thru April before tapering off for the summer requests. Group bookings, and especially for smaller (motorcycle) programs (Italy, Belgium, France), are really coming in strong for 2012 at this time. If all goes well then group revenue for 2012 may have another jump. So much for considering RMHTours a major FIT/Fly-Drive receptive only.

To sum it all up…2011 started strong, but ended up flat. Not bad as 2010 was an exceptional year for us and I am happy to have matched it once again. And looking into 2012, we are looking for an even better year and the only thing holding us back will be the limitations when the American West is once again sold out for July, August and September! Our goal is to push more off season (May-June and Oct) programs as well as more bookings in areas that are easier to book—like the Pacific Northwest (including Idaho!) and programs from Minneapolis to the Wyoming/Montana Parks and back thru North Dakota for some exceptional shopping before returning home!


RMI Marketing Calendar

See the complete calendar here.

January 10 – 15 - Vakantiebeurs - Utrecht, Netherlands
January 14 – 22 - CMT Stuttgart - Stuttgart, Germany
January 18 – 19 - South Dakota Governor's Conference - Pierre, SD
January 20 – 22 - Motor Bike Expo - Verona, Italy

February 1 - Visit USA Switzerland - Zurich, Switzerland
February 3 - Visit USA Seminar Austria - Vienna, Austria
February 4 – 7 - Destinations London - London, UK
February 8 – 12 - Reisen Hamburg - Hamburg, Germany
February 13 – 20 - Discover America Australian Expos - Australia
February 16 – 19 - BIT - Milan, Italy
February 21 – 22 - Discover America New Zealand Expos - New Zealand
February 22 – 26 - F.R.E.E. (former CBR) - Munich, Germany
February 26 – 28 - Wyoming Governor's Conference - Cheyenne, WY
February 28 – 29 - Discover America Events and Meetings - Stockholm, Sweden

March 1 – 2 - Discover America Events (B2B & Reiseliv) - Oslo, Norway
March 2 – 3 - Swanson Travel Event - Osby, Sweden
March 5 - Discover America Events and Meetings - Copenhagen, Denmark
March 7 – 11 - ITB - Berlin, Germany
March 8 – 11 - Motodays - Rome, Italy
March 11 – 14 - French Press/Trade Sales Mission - Paris, France

April 12 – 13 - Montana Governor's Conference - Great Falls, MT
April 21 – 25 - Pow Wow - Los Angeles, CA
April 27 – 28 - Summit Meeting - Buffalo, Wyoming
April 26 – 28 - RMI Roundup Prefam - MSPB and Denver
April 28 – 2 - RMI Roundup - Buffalo, WY

May 2 – 6 - RMI Roundup Postfam - WY and SD
May 8 – 10 - Idaho Governor’s Conference - Coeur d’Alene, ID


News from the Region

South Dakota

South Dakota

Put a South Dakota Spring in Your Step South Dakota baby bison
www.TourSDakota.com

Your clients can beat the heat of summer by spending spring in South Dakota! In the beautiful Black Hills of western South Dakota, clients can take a drive on the Wildlife Loop Road in Custer State Park to catch glimpses of the newborn buffalo, deer, antelope and elk. Shake off the winter blues with a hike to the Roughlock Falls Nature Area in beautiful Spearfish Canyon. For more hiking adventure, travelers can journey a short distance east to the colorful, fossil-laden Badlands National Park which features more than 17 miles of designated hiking areas. The eastern side of the state offers unique opportunities as well. Just a short distance northeast of Sioux Falls, visit Palisades State Park where visitors can walk along 1.2 billion-year-old Sioux quartzite formations. Nearby Devil’s Gulch offers visitors the chance to cross the 20-foot bridge spanning the legendary leap made by Jesse James on horseback while fleeing the law. Spring is a time for awakening and renewal, and South Dakota is the perfect place to experience it!

What's New South DakotaSouth Dakota Soaring Eagle Zipline

Visitors can soar 700 feet down the mountainside at the all-new Soaring Eagle Zipline at Rushmore Cave, near Keystone. This zipline is not a harness system – riders sit in a formed seat with a seat belt, which allows riders of all ages to share in the excitement. The comfortable side-by-side seats allow riders to share the fun with friends and family

Planning Tip: Visit our Outdoors section on the website for tips and suggestions of ways for your clients to experience the natural beauty of South Dakota. Choose from a wide range of activities from outdoor photography to active adventure and more.

Featured South Dakota Itinerary:

Black Hills Five Day Tour 


Day One: 
Tour Rapid City with stops at Stavkirke, a replica of an 830-year-old church in Norway; The Journey Museum, with exhibits on traditional and contemporary Native American culture; the Museum of Geology, with skeletons of giant prehistoric marine reptiles; the Dahl Fine Arts Center; a Black Hills Gold jewelry factory tour; and Dinosaur Park and Storybook Island for kids of all ages. Overnight in Rapid City.

Day Two: 
Depart Rapid City via Highway 44 to Badlands National Park, 244,000 acres (97,600 ha) of eerie, haunting topography. After touring the Badlands, a popular stop is a world-famous drug store in Wall. This tiny store, built in 1931, has boomed to become block-sized and internationally known. While in Wall, also visit Wounded Knee: The Museum and learn about the last, bloody conflict between Native Americans and the US Army Cavalry. Drive via Interstate 90 to Sturgis and the Fort Meade Museum and on to Spearfish, home of the D.C. Booth Historic Fish Hatchery. Overnight in Spearfish.

Day Three:
 Start the day with a drive through Spearfish Canyon, a National Forest Scenic Byway. Stop in the Lead/Deadwood area to visit attractions like the Black Hills Mining Museum or sculpture park in Lead or Deadwood’s Mount Moriah Cemetery, where the likes of Wild Bill Hickok and Calamity Jane are buried. More than 80 gaming casinos beckon with slots, blackjack and poker. Leave Deadwood behind and travel south on Highway 385 to Hill City for a ride on a historic 1880 train and see works by local artists in main street shops. Move on to Crazy Horse Memorial, a gigantic carving of Lakota leader Crazy Horse being blasted from a mountain in the Black Hills. The Crazy Horse complex also contains the beautiful Indian Museum of North America. Continue on to 71,000-acre (28,400 ha) Custer State Park for an overnight stay in one of four enchanting lodges. Evening entertainment can include a hayride/supper or a visit to the Black Hills Playhouse. Overnight in Custer State Park or Custer.

Day Four: 
Enjoy trail rides through the mountains or Jeep rides on the Wildlife Loop Road in Custer State Park to see the buffalo herds. Wind Cave National Park is south of Custer State Park on Highway 87. Cave tour options range from simple walking tours to lantern tours. Further south on Highway 87 is the city of Hot Springs, home of The Mammoth Site, a horse sanctuary and the world’s largest natural, indoor warm-springs swimming pool. Overnight in Hot Springs.

Mount Rushmore National Memorial
Mount Rushmore National Memorial

Day Five: 
Today’s route covers the Pine Ridge Indian Reservation with stops at the Red Cloud Indian Art Gallery, the Wounded Knee Massacre Site, and the Oglala Lakota College. After visiting the reservation, the tour concludes with the highlight of any South Dakota visit, Mount Rushmore National Memorial. Overnight in Rapid City.

Spring 2012 South Dakota Events

April 21: Earth Day “Party for the Planet”, Sioux Falls
May 3: Korczak Day, Crazy Horse
May 18-20: Custer State Park Spring Opening House Weekend, Custer
May 18-20: Statewide Open House & Free Fishing Weekend, Statewide


Montana

Montana

Whitefish Mountain Resort

New Chair Lift

The Bad Rock triple will provide an additional way up the mountain from the Base Lodge area (in addition to the Village Chair). It will also provide direct skier access from the Base Lodge area to the Upper Village (currently you’d have to walk up there from the top of the Village Chair).

Bad Rock Lift Facts:
Triple chair

Montana Skiing
Skiing in Montana


1,627 feet long
461 vertical
1,000 people per hour

New Bar

The Base Lodge Bar is a new place to gather for a local brew or an après ski cocktail.
www.skiwhitefish.com

Big Sky Resort

Big Sky resort is opening 5 new gladed ski runs with 20+ acres of terrain this winter.  This puts Big Sky at 3,832 skiable acres, and 5,532 skiable acres with the Biggest Skiing in America ticket that gives complete, seamless access to both Big Sky Resort and neighboring Moonlight Basin.

Big Sky Resort is opening the new 3,000-square-foot Solace Spa and Salon this season with 7 treatment rooms, men’s and ladies locker rooms, complete spa and salon services, and expanded professional spa product lines available for purchase.  
www.bigskyresort.com

www.visitmt.comCHANGES TO VISITMT.COM

As the landscape of Montana changes in the winter due to snow, so changes occur on our website, www.visitmt.com.  Recently, the Experiences page received a facelift. Previously a link to Montana’s www.GetLostMT.com  website and Facebook content was viewable; however, due to requests for more content that was experience-based, new materials have been repurposed for the page.  Now, you’ll find the current posting from a monthly enewsletter, as well as archived posts.  The new monthly content focuses on a specific town or an area, such as Glacier National Park or Montana’s High Plains. It also includes suggestions for dining, area activities, and three event suggestions.  It also features the popular “Buzz” and “Local Scoop” sections which are user generated content from other websites such as Flickr and GetLostMT.com, as well as the opportunity to sign up for the enewsletter.  Get ideas on trip planning at www.visitmt.com/experience_MT.

Montana Stories

Montana represents the untamed, the wild, the natural. A place where people are comfortable in their own skin, shaped more by the landscape than vice-versa. Check our new video series on some prominent Montanans as they share what it is that makes this state so special.  Included in the series is an Olympic Mogul Skier, an X-Games Medalist, Grizzly Bear Expert and Native American Artist, to name a few.  Take a tour through their favorite places and hear their perspective. Discover how you can be shaped by Montana's natural wonders.  http://visitmt.com/montana-stories/

Montana’s press room

Montana’s press room also received a recent facelift.  The site is a resource for journalists researching Big Sky Country.  Here you’ll find a well of story ideas and imagery in addition to other media, links and Montana insight.  New additions are a Blog, Talk To Us, and the photos section is making it even easier to access amazing images of Montana.  www.montanapressroom.com


Idaho

Idaho

TETON SPRINGS LODGE & SPA RATED TOP RESORT IN IDAHO AND EARNS TRIPADVISOR “CERTIFICATE OF EXCELLENCE” FOR YEAR 2011

Victor, Idaho - Teton Springs Lodge & Spa announced that it has received a TripAdvisor Certificate of Excellence for the year 2011, which honors top-rated lodging businesses, restaurants and attractions worldwide, as reviewed by travelers on the world’s largest travel site. To qualify, Teton Springs Lodge & Spa had to maintain an average rating of four or higher out of a possible five, as reviewed by travelers on TripAdvisor. Additional criteria include volume of reviews and how recently they have been submitted by travelers.

Situated in the heart of Idaho’s Teton Valley, Teton Springs Lodge & Spa opened in December 2007. This year-round resort offers 52 casually elegant guest rooms and suites in the main lodge. Teton Springs also manages three-, four-, and five-bedroom mountain log homes situated on the award-winning Headwaters Golf Course.  Teton Springs is the only resort in Eastern Idaho to offer its own luxury spa, golf club and onsite fly fishing to their summer guests with heli-skiing, Nordic skiing, snowshoeing and snowmobiling in the winter. The private Headwater’s Club is an 18-hole course as well as a nine-hole short course and practice facility. The 5,000 square foot Stillwaters Spa & Salon, Headwaters Grille, Swim and Tennis Complex, and a 25-meter pool and Fitness Center, round out the resort’s facilities.     

$750,000 RENOVATION COMPLETE

Knob HIll Inn
Knob Hill Inn

Located in the heart of the world-class Sun Valley ski community, the luxurious Knob Hill Inn was recently acquired by a group of investors with strong ties to the Wood River Valley. Built in 1992, this community landmark is situated within walking distance of downtown Ketchum and offers unparalleled views of world-famous "Baldy," and the majestic Sawtooth and Boulder Mountain ranges. The community is thrilled that this much-beloved Inn will be enhanced and cared for by a team of dedicated owners and hospitality professionals. All of the partners share a commitment to service as part of their core businesses and collectively look forward to elevating the exceptional experience for all guests of the Knob Hill Inn.

USA Today and Rand McNally contest voted Sandpoint, ID MOST BEAUTIFUL SMALL TOWN

Five teams competed in the contest, traveling to six towns in each of their categories – Most Beautiful, Friendliest, Best for Food, Most Patriotic a

Sandpoint, ID
Sandpoint, ID

nd Most Fun Small Town.  The lucky team for this category was Daniel and JoAnne Schaub of Cary, N.C.

What made Sandpoint stand out was the location on pristine Lake Pend Oreille in the Idaho Panhandle about an hour and a half east of Spokane, Wash.  "Sandpoint isn't just a 'drive through and let's stop here' place," the Schaubs say. "Its quaint downtown shops and restaurants welcomed us in, and its landscape kept us in awe."

From a chairlift ride to the top of the local ski area, Schweitzer Mountain, "you can stand in Idaho and see Canada, Montana and Washington. At 6,400 feet, the expansive view kept us so mesmerized we missed our lunch date — and we had a snowball fight in July."

Their biggest surprise was Sandpoint's mountain setting on the shores of one of the country's deepest lakes. "Being from North Carolina, we hadn't heard much about Idaho," the Schaubs admit. "We knew there were a lot of potatoes, and that's about it."

Coeur d’Alene, Idaho

The Coeur d’Alene’s Old Mission State Park near Cataldo, Idaho is now the permanent home for the new and award-winning exhibit Sacred Encounters:  Father De Smet & the Indians of the Rocky Mountain West.  The exhibit tells the unique and special history of the Cataldo Mission and its significance to the spiritual life of the Coeur d’Alene Tribe over the years.  Many feel the Coeur d’Alene’s Old Mission State Park will become one of the most important historical, educational and cultural sites serving eastern Washington, northern Idaho and western Montana. 

The Cataldo Mission was named as a National Historic Landmark on the National Register of Historic Places in 1962 and designated as a State Heritage Park and state historic site in 1975.  In a unique agreement signed in spring 2002, the Roman Catholic Diocese of Boise transferred ownership of the mission, buildings and land to the Coeur d’Alene Tribe in recognition of their spiritual and historic connection to the site. 

The new 9,000 sq. ft. visitors center blends with the existing landscape, while preserving the historical and scenic vistas of the site, all while emphasizing the use of indigenous natural materials to create a space that evokes an inviting tribal village structure.  The mission was completed in 1853 and still stands as the oldest building in all of Idaho, high above the Coeur d’Alene River.

Throughout its history the mission served many purposes: as a place of worship for the Coeur d’Alene people, a hospitality and supply station for settlers, miners and military personnel, a working farm, a disembarkation point for boats heading up the Coeur d’Alene River carrying miners and later railroad and pipeline workers, a Jesuit novitiate, and the site of a labor dispute between union and non-union miners.


Wyoming

Wyoming

A NEW WAY TO GET AROUND IN YELLOWSTONE NATIONAL PARK

Ride Linx in Yellowstone is a new, easy, environmentally friendly way to get around Yellowstone National Park.  Linx is operating a bus system, not a tour, as a great way for visitors to acquire easy access to the major parts of the park. Bus lines run from entrance locations and travel into campgrounds and lodges. With a purchased ticket, riders can board buses at any Ride Linx Bus Stop in the park and at the park’s major gates with connecting service to regional gateway cities, including both Cody and Jackson, Wyoming.  For the 2012 season Linx anticipates offering 1-day and 7-day tickets for use on the Ride Linx in Yellowstone system. For schedules, route maps, and ticket vendor locations visit http://www.linx.coop/yellowstone-area-buses or to read more about the Linx visit www.ohranger.com/yellowstone/news/2011/hop-linx-bus-yellowstone

ALL-INCLUSIVE PHOTOGRAPHY TOURS IN YELLOWSTONE & GRAND TETON NATIONAL PARKS

Wyoming Photography
Photography Tours in Yellowstone and Grand Teton National Parks

Join a professional photographer and experienced guide on a multi-day, all-inclusive, wildlife and nature photography safari by van (and snowmobile in winter) into two of the world’s most famous national parks. Yellowstone and Grand Teton provide the perfect wildlife filled landscape to perfect your photography skills. This safari will keep you on your toes and provide ample opportunity to build your winter, spring, or summer wildlife and landscape portfolios. For more information on winter tours visit
http://jacksonholewildlifesafaris.com/site/winter-safaris/multi-day-photography-safari-by-snowmobile/.
Watch this website for spring and summer tour details.

JACKSON HOLE’S THE POINT HOTEL TO BECOME A HAMPTON INN

The Point Inn & Suites in Jackson Hole is currently under renovation and will become a Hampton Inn in the spring of 2012. In order to achieve the restoration goals and maintain their timeline, the hotel has closed and is scheduled to re-open as the Hampton Inn in May 2012. For future information on the new Hampton Inn Jackson Hole, visit www.hamptoninn.com or call 307-733-0033.


News from Official RMI Gateway Cities

Denver, CO

Denver, CO

Southwest Rink at Skyline Park

Downtown Denver
through February 14
Skyline Park is the place to be this holiday season! Head to 16th and Arapahoe in Downtown Denver to the Southwest Rink at Skyline Park! Skate rental is $2 – or bring your own pair and skate for FREE! Free days for kids will take place throughout the season. Look for regularly scheduled entertainment and activities each week.

New Must-See Museum - The Clyfford Still Museum

Denver's already thriving cultural world gets even hotter with the addition of the Clyfford Still Museum, showcasing the famed abstract expressionist's works.

Molly Brown House, Denver, CO
Molly Brown House Museum
Denver, CO

Denver Museum of Nature & Science

Lizards & Snakes Exhibit
Opening February 3, 2012
FREE with Museum Admission. This spring, see more than 60 live snakes and lizards from five continents as you explore the evolution, movement, and feeding habits of this ancient group of animals. Click here to learn more about this upcoming exhibition.

Molly Brown House Museum - 100th Anniversary of the Sinking of the Titanic

Starting February 15, a year-long celebration
Titanic and Molly Brown – two names in history that are now virtually synonymous. Many historians cite Titanic as being the event that propelled Margaret Brown to international fame. When she returned to her home after the Titanic disaster, she was acknowledged as Denver’s “Heroine” and most famous survivor. As the 100th Anniversary unfolds, the Molly Brown House Museum, throughout the year, will be hosting many Titanic-related, including the Heroine of the Titanic exhibit, which explores the Margaret Brown’s experience from bow to stern with accounts, artifacts and photographs from that fateful voyage.

Yves Saint Laurent: The Retrospective

March 25, 2012–July 8, 2012
The Denver Art Museum is the only scheduled venue in the United States for this sweeping panorama of the iconic fashion designer’s 40-year career. Tickets for this exhibition go on sale to the public on Jan. 20, 2012.


Minneapolis/St. Paul/Bloomington, MN

Minneapolis/St. Paul/Bloomington, MN

American Queen
American Queen

American Queen Sails Again

The largest steamboat ever built, the grand American Queen, will once again sail between Saint Paul, Minnesota and St. Louis, Missouri in autumn 2012.  A special three-night Saint Paul round-trip will also be offered for the first time.  Fall color vacations salute nature’s rich palette of reds, oranges and golds found on the Upper Mississippi.  Pre- and post-tour overnights allow passengers to learn how the Mighty Mississippi has influenced the development of Minneapolis and Saint Paul.  www.greatamericansteamboatcompany.com

 “Real Pirates!”

Exhibit at Science Museum of Minnesota, St. Paul, Opens February 2012.
One of the most technologically advanced vessels of her day, the Whydah, was built and launched as a slave ship and captured on her maiden voyage across the Atlantic by legendary pirate Sam Bellamy and his crew. After a few alterations and a quick hoist of the Jolly Roger, the Whydah became the flagship of Bellamy's flotilla, leading raids throughout Caribbean waters and up the Atlantic coastline.

Then on April 26, 1717, the perfect storm sank the Whydah with most of her crew aboard—as well as the bounty from more than 50 captured ships. Almost 300 years later, underwater explorer Barry Clifford and his team managed to locate the wreck of the Whydah and painstakingly unearthed her treasures from the ocean floor.

In Real Pirates: The Untold Story of the Whydah from Slave Ship to Pirate Ship, you'll discover the perils and privileges of 18th century pirate life. Dive into the wreck of the Whydah to discover the true stories of Captain Bellamy and his crew through more than 200 fascinating artifacts in the world's first exhibition of authentic pirate treasure! Touch real pirate gold and marvel at gold and silver coins from all over the world, cannons, swords, and pistols along with the ship's massive bell, and discover the advanced technology that revealed these treasures to the modern world.

Red Bull Crashed Ice!

The Red Bull Crashed Ice World Championship makes it long-awaited US debut in the opening race of the 2012 edition. Saint Paul, in Minnesota, will host the first round of competition on January 12-14 as the world's best downhillers break the ice in North America.

Minnesota Zoo Dinosaurs Exhibit

Minnesota Zoo Dinosaurs Exhibit
Minnesota Zoo Dinosaurs Exhibit

Minnesota Zoo Dinosaurs Exhibit opens summer 2012, in Apple Valley. The most exciting pre-historic adventure awaits Minnesota Zoo guests in 2012 when Dinosaurs! roars back to the Zoo, May 26 – September 3.  Fifteen larger-than-life animatronic dinosaurs including the popular Tyrannosaurus Rex, Gigantosaurus and Brachiosaurus will take up temporary residence on the Zoo’s Northern Trail. In addition, there will be a Tyrannosaurus photo opportunity and a Stegosaurus robot, providing a view of the internal workings of the structure.

Extreme Sandbox, Hastings
Opens April 1, 2012

Extreme Sandbox is the first and only recreational heavy equipment adventure in the Midwest. Extreme Sandbox allows customers the opportunity to experience the thrill of operating heavy equipment in a safe and controlled environment. Their expert instructors will give hands-on guidance through the precision obstacle courses and activities. Absolutely no experience is required. They cater to all groups and are excited to have tourists join for some fun in the dirt.
www.extremesandbox.com


Chicago, IL

Chicago, IL

Radisson Blu Aqua Hotel
Radisson Blu Aqua Hotel

Chicago Welcomes Two New Hotel Properties in 2011

PUBLIC Chicago is a complete transformation of the Gold Coast's famed Ambassador East Hotel and its historic Pump Room restaurant. For decades, the hotel and the Pump Room was a place to see and be seen and played host to a multitude of celebrities. www.publichotels.com

Welcome to the first Radisson Blu in the United States, right in the heart of the Windy City. Fully destined to become a destination in itself, the Radisson Blu Aqua Hotel, Chicago is simply one-of-a-kind. www.radissonblu.com

Must-See Museum Exhibits
Jellies - Now through May 28, 2012 at The Shedd Aquarium

Made of 95% water with feeding arms that can grow up to 8 feet long. Drifting with the current, jellies travel thousands of miles. The tiniest jelly could nestle into a contact lens, while the largest couldn't squeeze into a minivan. Come learn more. www.sheddaquarium.org

Henghis Khan

Genghis Khan

Genghis Khan - February 20 – September 3, 2012 at the Field Museum

Who was Genghis Khan – a fierce conqueror, a unifying leader, or a visionary inventor? This spectacular exhibition tells the amazing true story of Genghis Khan — his life, his land, his people, his culture — and his enduring legacy. www.fieldmuseum.org

Chagall Windows – Now on Display

After a five-year absence, Marc Chagall’s America Windows are once again on display at the Art institute of Chicago. Made forever famous in the movie Ferris Bueller’s Day Off, the windows hold a special place in the hearts of Chicagoans. www.artic.edu

Millennium Park

Discover a state-of-the-art collection of architecture, landscape design and art that provide the backdrop for hundreds of free cultural programs including concerts, exhibitions, tours, and family activities. In Millennium Park, you’ll find a new kind of town square – a lively, spectacular gathering spot located in the heart of the city and a destination for Chicagoans and visitors alike. www.millenniumpark.org

Skydeck Chicago

Step outside the tallest building in the western hemisphere and the third tallest in the world. At 1,353 feet in the air, the Ledge’s glass boxes extend out 4.3 feet from the side of the building. www.theskydeck.com

Chicago Architecture Foundation

Learn about the architecture and design of over 50 buildings as described by CAF-Certified Volunteer Docents/Guides. www.architecture.org

Chicago 2012 Festival and Event Calendar

  • Chicago Auto Show - February 10-19, 2012
  • Chicago Restaurant Week - February 17-26, 2012
  • St. Patrick’s Day Celebrations - March 2012*
  • Chicago Blues Festival - June 2012*
  • Gay & Lesbian Pride Parade - June 24, 2012
  • Chicago’s Lakefront Fireworks - July 4, 2012
  • Lollapalooza Music Festival - August 3-5, 2012
  • Northalsted Street Market Days - August 2012*
  • Chicago Air & Water Show – August 2012*
  • Mag Mile Shopping Festival - Late August/September*
  • Chicago Jazz Festival - September 2012*
  • Chicago Gourmet - September 2012*
  • Magnificent Mile Lights Festival - November 24, 2012
  • Ice Skating at Millennium Park - November - March
  • Christkindlmarket - November/December 2012
  • New Year’s Eve Fireworks - December 31, 2012

*(Exact dates TBD)

Broadway in Chicago 2012 Production Schedule

Broadway theater will ignite your night on the town and put you in the middle of the excitement of Chicago tourism. Broadway In Chicago is the source for terrific seats to the most exciting shows in Chicago's bustling Downtown Theater District. On the stages of the Oriental Theatre, the Cadillac Palace Theatre, the Bank of America Theatre, the Auditorium Theatre and the Broadway Playhouse, you will discover theater productions direct from Broadway and world premieres of productions destined for Broadway. www.broadwayinchicago.com

In The Heights January 10-15, 2012
Mamma Mia! January 24-29, 2012
Green Day’s American Idiot February 7-19, 2012
Roger & Hammerstein’s South Pacific February 14-26, 2012
Bring It On The Musical March 6-25, 2012
Riverdance March 13-18, 2012
Fela! March 27 – April 8, 2012
Jersey Boys April 5 – June 2, 2012
Cats May 1-6, 2012
Book of Mormon Begins December 2012


News from Official RMI Partners

Mall of America

Mall of America

Mall of America
Mall of America
South Avenue Shopping

Mall of America® will feature new stores, amusement park rides and an exciting exhibition to begin its 20th anniversary in 2012.  The Mall is in Bloomington, Minnesota – only 15 minutes from downtown Minneapolis – and offers an exciting shopping and family destination for European travelers.

The Mall welcomed over 20 new stores and restaurants in recent months including Desigual, Vera Bradley, Dick’s Last Resort, Kiehl’s Since 1851, Stuart Weitzman, ECCO Shoes, Stir Crazy and PEEPS & Company.  They will complement the Mall’s current 520 retailers including Macy’s, Bloomingdales, Abercrombie & Fitch, American Eagle, Lacoste, Levis and Gap.  Mall of America is expected to open 15-25 new stores in 2012.

The Mall is the leading U.S. shopping and entertainment center with more than 40 million annual visitors.  Guests enjoy leading designer brands, lower prices than many other parts of the U.S. and no sales tax on clothing or shoes.  Combined with exciting restaurants, events and family attractions, Mall of America is the ideal vacation getaway.

In addition to shopping, guests can enjoy hours of family fun at Nickelodeon Universe® - the nation‘s largest indoor amusement park in the center of the Mall featuring 27 exciting rides.  Two new rides will open in March including a high-speed body slide.  Other family attractions include SEA LIFE Aquarium®, LEGO® Store, American Girl®, Theatres at Mall of America®, Moose Mountain Adventure Golf, The Flying Dutchman Ghostly Gangplank (ropes course), Amazing Mirror Maze and A.C.E.S. Flight Simulators.

A special event will take place at Mall of America from February 4-June 10 titled: Diana: A Celebration.  It will be an award-winning exhibition celebrating the life and work of Diana, Princess of Wales.  The exhibition will be highlighted by her spectacular wedding gown with its long train, 28 designer dresses featuring Versace, Valentino, Azagury; personal childhood letters and home movies; precious artwork and jewels and tributes to Diana’s tireless work for charity. 

In addition to the special exhibition, Mall of America conducts over 400 free annual events including Hollywood celebrity appearances and concerts.  For more details, visit www.mallofamerica.com and click the “events calendar.”   

Mall of America is located next to Minneapolis/St. Paul International Airport (MSP).  The Mall is only 15 minutes from downtown Minneapolis and is linked to MSP and Minneapolis by Light Rail Train.  Over 40 hotels are located in Bloomington and offer courtesy bus shuttle service to/from MSP and the Mall.   Bloomington hotels feature affordable prices, attractive amenities and convenient access to all points in the metropolitan area.  Visit www.MOAspecialoffers.com for full details. 

Did You Know?

  • 32 Boeing 747 aircraft could fit inside Mall of America
  • 9 Eiffel Towers could fit in the Mall.
  • Mall of America attracts more visitors annually than the combined populations of Canada, South Dakota, North Dakota and Iowa.
  • If you spent 10 minutes in each store it would take 86 hours to complete your tour of the Mall.
Volume E7, Issue 2, Fall 2011

Montana Announces New Administrator

Jeri Duran, Administrator, Montana Office of Tourism
Jeri Duran, Administrator
Montana Office of Tourism

Jeri Duran has been hired as the new Administrator for the Montana Promotions Division, which oversees the Montana Office of Tourism and the Montana Film Office.  Duran began her duties on August 15th.  She replaces Anna Marie Moe, acting Administrator for the past year.

“I am pleased to welcome such a highly qualified individual to the Commerce team,” said Dore Schwinden, Director of the Montana Department of Commerce.  “Jeri Duran has a great deal of experience promoting Montana. I am confident she will continue to represent the state well.”

In a recent interview with the Great Falls Tribune, Duran said, "Now I have the best job in the world, promoting Montana and all of the reasons we want to live here, work here, and why people should visit Montana."

Duran was born and raised in Townsend, Montana. She earned a Business Marketing degree from the University of Montana and is currently completing her Master’s in Public Administration.  She lives in East Helena with her husband, Luke and their two children.  Welcome Jeri!


Check out our Websites:Rocky Mountain International

Promoting the Real America in Germany, Austria, Switzerland, Netherlands, Belgium, Luxembourg, France, Italy and UK!

RMI UK - www.rmi-realamerica.com

RMI Germany - www.rmi-realamerica.de

RMI Benelux - www.rmi-realamerica.nl

RMI France - www.rmi-realamerica.fr

RMI Italy - www.realamerica.it


Social Media Roundup

RMI is now on YouTube, Facebook and Twitter.  Connect with us today!


Suppliers' Corral

By Kim Birrell

Working with Receptive Tour Operators

A receptive tour operator sells your product, whether it’s included in a tour itinerary or is sold alone, to tour operators and/or travel agents.  They are a wholesaler and do not sell directly to the public.  They produce a tariff that gives the specifics and rates for all products they carry -- whether they are hotels, ranches, bed and breakfasts, sightseeing tours, horseback rides, bike tours or transportation.  In our region a receptive must be an expert on the whole region, and must know so much more than just which hotels, ranches or activities are offered here. 

The receptive markets your product for you overseas.  They attend trade shows both overseas and in the US where they promote your product.  They do advertising for you.  Overseas tour operators who carry your product print brochures or offer online brochures that contain your product.  There is no cost to you for any of this advertising and promotion until the guest books and stays at your property or uses your services.  The cost is in the form of a percentage discount that you give to the receptive in your rates.  You pay nothing for any of this advertising and promotion unless a client books your product. 

It would cost you much money in print or online advertising, trips overseas, and phone calls, emails and letters, not to mention the enormous amount of time it would take for you to contact all the individual tour operators that a receptive tour operator can contact on your behalf during its normal course of business. 

The receptive makes money by adding a percentage onto the rate you give them.  The receptive adds a fee to the tour operator for booking its product.  That tour operator may add on a fee to the travel agent who books that product.  This is why you don’t have to deal with commissions when working with a receptive. 

Tour operators consult receptives for assistance in setting up their own tours and itineraries, whether they are for motorcoach tours, FITs, fly/drives or tailor made itineraries.  The tour operator may not know much about a region so they need the assistance of a receptive to help them with identifying hotels or services or setting up itineraries. 

Receptives are especially useful in our region because our four states are not as well known to the overseas markets as other areas in the US and clients often choose our region because they want a unique vacation experience.  RMI’s two Official Receptives – America 4 You and Rocky Mountain Holiday Tours - know about lesser-known, unique or special properties or services, as well as the well-known ones, that would fit well into a particular tour operator’s offerings or that would satisfy a particular client. 

Large receptives may have access to a large number of rooms across the US but specialized regional receptives are more valuable to tour operators located in overseas markets that RMI targets.  Lena Ross, Director of Product Development at America 4 You, says “larger tour operators often simply provide what they know will be booked at high volume.  Smaller operators look for the unique and different and the destinations that may not get 500 room nights but that will provide guests with an experience they will never forget.” 

Gary Schluter, owner of Rocky Mountain Holiday Tours, says his company “can work with smaller, often more specialty or boutique lodging that cannot afford to have large room blocks set aside until just prior to the booking date.”  He says large receptives “tend to contract only with the ‘standard’ lodges in the region.  If a specific lodge is not available, they do not have the expertise to offer an alternative.”  Tour operators know they can rely on the expertise of a receptive who understands their needs and knows the region well.  It is too time consuming for a tour operator to research all the lodging options; they rely on the expert – the receptive. 

A regional receptive, particularly America 4 You and Rocky Mountain Holiday Tours, can also better assist with unusual requests or with providing suggestions to make a client’s stay especially memorable.  Schluter says “many times a day, we get specific requests for a lodge or an activity that a client may have seen in a travel article, on a tv show or movie, or heard about from a friend.”  Ross says their company often receives requests from tour operators “for things that are outside the norm.”  She says “that’s one of the benefits of working with a smaller operator.  They have the time and understanding to find those unique things for clients that may not be offered normally.”  In contrast, a large receptive who covers the entire US doesn’t have the expertise to offer a better alternative for that client.  These smaller receptives also offer other activities and options like ranches or specialty resorts.  These all help to enhance a guest’s stay in our region, and hopefully keep them coming back. 

Tour operators also like to work with receptives because it simplifies their billing.  Instead of the tour operator having to pay ten individual hotels separately for each night where a client stayed during his trip, the receptive tour operator handles the billing.  The tour operator pays one bill for all these overnights to the receptive.  It’s much easier to handle this way and saves the tour operator money because they don’t have to convert each individual payment from their currency to US Dollars.  A tour operator who works with a receptive can often make one monthly payment for all their bookings that month.  This saves them on bank wire fees. 

In this industry relationships are key and this applies to working with receptives too.  Tour operators develop close working relationships with smaller receptives and trust them because they realize how valuable they are to work with.  Local suppliers, cvb’s, and states should develop close relationships with receptives for a number of reasons. 

Tour operators often consult a trusted receptive when they want to expand a program or create a new itinerary.  Schluter says he works with many tour operators who call on RMHTours first when they are looking for a new program or a new group route.  “They get to know that RMHTours is a specialist…in the RMI region and call on our advice before making any definite plans or changes to their current programs.”  This special attention is something provided by the smaller specialist receptive.  Ross elaborates: “we are able to provide clients with scenic routing, special hotels and cities, and activities that one might skip if you didn't know the area better. It's easy to pick the shortest route if a route is map-quested, but companies that know the area will make sure you see everything you need to see. It's hard to do a full three-week tour in a place you have never been and choose the right options.  That's why we are here, to make sure the clients do."

You don’t have to work with a receptive and this relationship may not work for your particular product.  But it is to your benefit to explore whether or not it would make sense for your particular business.  Some receptives specialize in fly/drives or groups, or in ranches or upscale lodging, others in particular markets, like Japan or Italy.  You do not have to work with many receptives; you may choose just one or two that are right for you.  Some tour operators will only work through receptives in our region so ask a tour operator who you want to work with which receptive they use. 

If you choose to work with one you must give them your LOWEST RATE.  At first you may think this is unreasonable, that you are giving away too much.  Realize this is necessary because of the chain of bookings.  Each party along the way must make some money or there is no incentive to promote and book.  The receptive does not keep all the percentage discount that you give them.  They keep only a small part of it.  The tour operator and travel agent also get a share.  In the end the guest will end up paying about what they would have paid had they booked it direct. 

You will need to provide your rates early – the receptive needs to get these into their tariff and to the tour operators before they publish their information, all of which is done well in advance.  For example, at Roundup 2012 they are looking for rates that cover 2013-2014.  Also provide information on what your tax rate is because these are quoted together. 

If you work with a receptive you must also be aware of international laws and their requirements.  You cannot advertise certain services, like breakfast or free airport shuttles, and then not have them available once the guest arrives.  If the hotel is undergoing renovations, or its pool or gym is closed, you must give adequate notice of these changes.  Events in recent years, like the Icelandic volcano ash cloud or disturbances in North Africa, emphasize the importance of booking through a tour operator or travel agent.  Travelers who booked online were not protected and received no assistance when they were stranded because of the ash cloud.  By law, tour operators had to assist clients who booked with them.  Events like these remind travelers to book with a reputable agency.  It is another reason why you may want to associate with a receptive and not rely entirely on online business in the international market.  Despite the growing worldwide trend to book directly online, there are still a great number of travelers who book only through agencies.  

There will be a briefing session for suppliers at RMI’s Roundup in Buffalo where we talk about working with receptives and where you can ask questions of our two official receptives.  Registered Roundup participants can also meet with them during the marketplace to discuss their particular needs.

Working with a receptive doesn’t mean you can’t also do individual direct bookings.  It doesn’t mean you can’t work with several receptives.  It does make your product more readily available to more outlets to purchase.  In the long run if your product is available through more channels, you should get more bookings.  Isn’t that what everyone wants? 


Recognizing RMI's Official Partners

Our partners make it happen!

Official Marketing Partners:
Buffalo Bill's Cody/Yellowstone Country
Yellowstone National Park Lodges
Rapid City CVB
Visit Cheyenne, the Convention & Visitors Bureau
Southwest Idaho Travel Association (SWITA)
Mall of America® 

Official Gateway Cities:
Denver, CO         
Minneapolis/St. Paul/Bloomington, MN
Chicago, IL 

Official Receptive Tour Operator:
Rocky Mountain Holiday Tours
America 4 You


Mega Fam Group Finalizes

By Mathias Jung

The RMI Mega Fam proves to be one of the best ways to showcase the region to those individuals that sell it as a holiday destination.  This year, the Mega Fam will feature the states of Montana and Idaho over 10 days of sightseeing, activities and product education. 

The 2011 Mega Fam is set to begin in Whitefish, Montana with the arrival of 35 tour operators from Europe.  Traveling throughout Montana and Idaho via motorcoach will be seven operators from Italy, seven from the Netherlands and Belgium, eight from France, four from the UK and nine from Germany, Switzerland and Austria.  In addition to that group will be official RMI receptive tour operators Rocky Mountain Holiday Tours and America 4 You along with RMI staff and state tourism representatives from Idaho, Montana, Wyoming and South Dakota.

The Mega Fam participants are a mix of owners, directors, product managers, and sales and booking staff from tour operators throughout Europe.  These travel professionals currently feature the states of Idaho and/or Montana and either want to increase their knowledge of the area or want to add product based on this trip. 

The group will begin their tour in Montana on Saturday, September 17th in Whitefish and will end in Boise, Idaho on September 23rd. 

Marlee Iverson, Travel Trade Manager for the Montana Office of Tourism and Nancy Richardson, International Tourism Specialist for Idaho Tourism are hosting the group through their respective states.

Official RMI Gateway cities Chicago, IL, Denver, CO and Minneapolis/St. Paul/Bloomington (MSPB), MN will be hosting Pre and Post Fams in conjunction with the 2011 Mega Fam.  The 2012 RMI Mega Fam will feature Montana and South Dakota.


RMI Moves to New Office

By Kim Birrell

RMI moved to a different office in Cheyenne in late August.  Our new address is 2232 Dell Range Boulevard, Suite 101, Cheyenne, Wyoming. Please use this address for mailing. Do not use the PO Box (2169) for mail because we will discontinue it in the coming months. For those of you who are local and would like to visit us, we are located on the first floor, first office on the right as you enter the Aspen Ridge Building near the intersection of Converse and Dell Range. We have the same phone number but our extensions and fax number have changed. Here is our current information: 

Rocky Mountain International
2232 Dell Range Blvd, Ste 101
Cheyenne, WY  82009
Phone: 307.637.4977
Fax: 307.634.8334


RMI Roundup

RMI Roundup

RMI's annual Roundup will be held in Buffalo, Wyoming from April 29 to May 1st, 2012. Tour operators from the UK, Germany, Italy, France and the Benelux region, as well as Australia and the Nordic region, will attend. Receptive tour operators will also attend. This is a great opportunity for suppliers to meet one on one with tour operators from these overseas markets in a cost effective way, right here in our region. The tour operators chosen already do business in our region or are interested in expanding their product in our region. Details about registration will be released soon. Watch for future RMI emails for details. We hope to see you in Buffalo!


RMI TRIP Reports Indicate Growth in Region

By Kim Birrell and Mathias Jung

Each year RMI measures available overnights in our region through its TRIP Reports.  These Tour Research Inventory Product Reports show the amount of product offered in our target European markets of Italy, France, Benelux, Germany and the UK.  This is not an attempt to show actual room bookings or visitation, instead they show inventory.  We think it's valid to assume that if the number of overnights offered is growing (or declining) that demand for those products is growing (or declining) in each market.

Our overseas markets gather every tour operator brochure and search for tour operators online and extract all fly/drive, group, motorcoach, accommodations, itineraries and packages that contain tourism product in the RMI states of Idaho, Montana, South Dakota and Wyoming. This information, including the number of departures, number of overnights offered, overnight properties and other details, is entered into a database. After the data is calculated, RMI compares the number of overnights with previous years.

During the past year our states have increased as follows: 
Idaho increased by 3%, Montana increased by 2%, South Dakota increased by 7% and Wyoming increased by 3%. Overall overnight numbers have increased by 3%, surpassing the 3 million overnight benchmark for the first time and indicating growth for the Real America region. While these numbers don’t measure visitation, they do measure the product (and in essence demand) and are predictors of growth areas.

Our market representatives tell us that interest in the RMI region has steadily increased over the last two years as these markets slowly recover from the 2009 global recession. In some markets major players have terminated operations or dropped product due to the uncertain economic climate. At the same time, smaller niche tour operators are emerging with RMI product compensating for the loss, showing solid demand for the region. Our TRIP Reports indicate strong interest in our region as evidenced by the continuing increase in the number of tour operators offering product and the overall increase in overnights.
During the past year the challenges for the travel industry have ranged from economic recessions and oil spills to earthquakes and political unrest. We’ve worked through these challenges and seen growth in every state again this year. The RMI region has been less affected by these negative global events than many other U.S. destinations since it is less reliant on popular demand and is more of a niche product with specific clientele.

We think it’s important to work together and monitor market trends to enable us to react quickly to changes in market demands on an annual basis. We recognize the Internet as an increasingly important tool that tour operators use as a booking mechanism and consumers and media use to find travel inspiration and research our region. We’ve seen a dramatic shift in business across our markets that has enabled tour operators to increase product diversity and visibility online. We feel increasing our online presence and marketing efforts to trade, media and consumer is essential to our promotional efforts and will compliment our traditional trade activities.

We anticipate the next several years will be challenging for everyone as economies continue to recover and the travel industry reaches levels comparable to that of the 2008 banner year. We are confident that travel from our European markets will make a stable recovery and US Department of Commerce projections support this.


RMI Website to be Overhauled

By Mathias Jung

The plans have been set in motion for a complete redesign of the RMI region travel website, www.RMI-RealAmerica.com.  The fresh-look site targeted to the European community will have a user-friendly navigation while focusing on the iconic beauty that the states of Idaho, Montana, South Dakota, and Wyoming offer.  Increased photos, videos and social media will highlight the special travel options available in the region. New content will provide visitors with an excellent travel-planning tool for those looking for a REAL AMERICA holiday.  All new advertising opportunities with comprehensive stat tracking will be available. Look for the site to go live in spring of 2012.


Nuts & Bolts from Benelux

By Marjolein Fraanje

Talking About the Weatherwww.rmi-realamerica.nl
The RMI region is obviously used to unexpected weather changes, but it has been exceptional this year, with unusual amounts of snow and a very late spring. In the Benelux it was not different and we like to talk about the weather, regardless the temperature, sunshine and precipitation. This year it has been a headline every day; we experienced a “summer” when it should have been spring, with temperatures over 80F, but the summer of 2011 will be remembered as one of the wettest and coldest of the last century.

The influence of the weather on travel behavior is questionable, destinations that benefit are most likely the close range sun destinations, or maybe Florida.

Travel to long haul destinations is more likely to be influenced by the economic situation. And that still is a big question; the stability of the Euro still is a hot issue. Countries like Greece, Ireland, Portugal and Spain already received enormous amounts of financial support and in early summer even Italy needed to make drastic budget cuts to prevent more damage to their own economy and the Euro.

As for travel to the US, the market remains carefully positive. For 2011 tour operators report a similar number of USA passengers as in 2010. The web-based direct sellers are doing slightly better with on average a small rise in numbers. For 2012 we see that some of them keep expanding their tours in favor of the RMI destinations. The four states are an excellent alternative for frequent USA visitors and the market now knows that and sees the opportunities.  Especially the web-based operators are flexible and for them it’s easy to add tours and general information about the Rocky Mountain States.

Internet Driven Marketwww.rmi-realamerica.nl
The Dutch travel market has developed to be Internet driven. Even if the consumer doesn’t book online, he is likely to search and find his information online. Content, therefore, is getting more and more important since it improves search-ability in Google (market share of 95% in the Netherlands). SEO is the key word these days. Operators like Americastravelguide, Travelhome, Traveldeals, Tioga Tours and GoAmerica are filling their websites with destination information and tours. American Vacations just invested in a brand new website, filled with all kinds of information, pictures, videos, reviews, etc., to improve their Google ranking. 

This raises the question what our RMI website can add and how we can we attract visitors. The website has been set up to offer basic information, support the tour operators and link the visitor through to the more detailed websites of the states and suppliers’ websites. The dedicated state pages give a general overview of the state, current weather, events and activities, national parks and major attractions and a map. On each page the visitor has the possibility to request free state maps and brochures.  Each state has several sub pages on important topics like “Active”, “Culture and Indians”, “Nature and Parks”, or “Cowboys and Ranches” and a page to order maps.

We have added pages to give impressions rather than information - a photo gallery, videos and stories from visitors for each state.  Finally, sample itineraries are featured, as well as all tour operators offering the region and publications on the states.

It’s all About SEO
With all the efforts tour operators put into the content of their websites it is an illusion to expect we can match their ranking in the search engines. The least we can do is to make sure we have all the necessary tools right; urls, meta titles, meta descriptions, headers, internal links, maps, pictures, videos, etc.  We will need to make sure the url is mentioned in as many publications as possible. Not only print, but more importantly, online!

In the near future we will start working with Facebook and see how that fits in and what traffic that can generate, not only for our own website, but in the end for the websites of all our partners.

With all this, it is important that we do keep in mind what really is our goal: promoting this fantastic region and inspiring others to discover all of the beauty (although sometimes hidden and undiscovered) of Idaho, Montana, South Dakota and Wyoming.

And let’s be honest: What’s not to like?!


RMI Marketing Calendar

September 14-16 - RMI Mega Fam Pre Fam - Denver, CO
September 16-24 - RMI Mega Fam - Montana & Idaho
September 24-26 - RMI Mega Fam Post Fam - Chicago, IL & Minneapolis/St. Paul/Bloomington, MN

October 6-8 - TTG Incontri, Rimini, Italy

November 7-10 - WTM, London, UK
November 10 - UK Training
November 8-13 - EICMA Motorcycle Exhibition, Milan, Italy
November 12 - Wereldcontact Reismarkt, Netherlands
November 16-20 - Touristik & Caravaning International, Leipzig


News from the Region

Montana

Montana

Montana Designates Its First Scenic Byways
Montana recently designated their first two state scenic-historic byways: Giant Springs Road in Great Falls and Lake Koocanusa, a 42 mile segment on Montana Highway 37 in northwestern Montana.

In 1999, the Montana Legislature passed legislation for the establishment of a State Scenic-Historic Byways Program (SSHBP). The program was established to promote and enhance tourism and foster greater understanding and appreciation of the state’s historic and cultural resources. The SSHBP Advisory Council, in partnership with the Montana Transportation Commission, guides the development and implementation of a statewide network of byways designated for their exceptional scenic, natural, historic, cultural, recreational, or archeological features. In addition, the Council reviews applications and makes recommendations on which roads should receive designation.

Giant Springs RoadMontana Winter Guide
Although only 3 miles long, attractions along this byway include the Lewis & Clark Interpretive Center, Giant Springs State Park, Giant Springs State Fish Hatchery, fishing on the Missouri River, River’s Edge Trail as well as several picnic and overlook sites.

Lake Koocanusa

Lake Koocanusa extends 90 miles north from Libby Dam into British Columbia. The scenic byway highlights the southern half of the reservoir. The lake cuts a narrow fjord-like gorge between the Purcell Mountains and the Salish Mountains. Rock outcrops and ledges provide habitat for Bighorn Sheep. The surrounding Kootenai National Forest provides habitat for wildlife of all kinds.

Montana Winter Guide Available

The 2011-2012 Montana Winter Guide is now available for distribution. Stunning photography and a clean design showcase our 16 downhill ski areas, groomed snowmobile trail systems, cross-country ski trails and snowcoach tours.
New features and content help give a more complete Montana winter story. Check out the fold-out map, statewide things to do, fun facts, itinerary suggestions, traveler services and short stories on influential people who have helped shape winter in their part of the state. Over 40 accommodations and services listings complete the guide making your vacation planning a breeze. Get started now by ordering your copy at http://wintermt.com.


Idaho

Idaho

Two Idaho Trails Nominated to the Hall of Fame – Two popular biking trails in North Idaho have been named to the Rails-to-Trails Conservancy's Rail-Trail Hall of Fame. The Trail of the Coeur d'Alenes and the Route of the Hiawatha were both honored recently.

"We've had some rigorous debates here in the national office to narrow down our choices to the first 25 Hall of Fame inductees," said Karl Wirsing, director of Communications with the Rails-to-Trails Conservancy. "It's no easy task because there are countless deserving trails around the country."

The 15-mile Hiawatha and the 72-mile Trail of the Coeur d'Alenes were the only Idaho trails to be selected by the Washington, D.C.-based organization.

Hagadone Events Center

There is a new, exquisite meeting and event venue in Idaho. The Hagadone Events Center is located on the Coeur d’Alene Resort Golf Course on the shores of Lake Coeur d’Alene. This 11,000 square foot facility has massive sliding glass doors, tall fireplaces, incredible lighting and sound systems, and gorgeous landscaping.  An expansive 6,000 feet of outdoor tiled deck space will overlook the beach, landscaping and lake views.

The expansion also incorporates a new swimming venue that will include a 25x70 foot pool with a full-length infinity edge, sunning decks, restrooms and a bar and snack area. Custom pavers and grass areas will surround the pool for sunning and relaxing and fully furnished cabanas will be available for rent. Guests of The Coeur d’Alene Resort and The Coeur d’Alene Inn will also be able to enjoy a new stretch of private beach.

Heise Hot Springs Zip Line Tour – 2011Heise Hot Springs Zip Line Tour

Heise Zip is our newest attraction here at Heise! If fun, adventure, and excitement is what you’re looking for then you have come to the right place! We have created a zipline tour that consists of seven ziplines which cover almost a mile of terrain! On our zipline tour our experienced guides will give a brief orientation of the tour, get you geared up with all the safety equipment, and take you on a short ride in one our awesome Heise Zip utility vehicles up to the first zipline (which is 800 ft. long). The tour is designed so that the guides do all the work so you can experience the adrenaline pumping, jaw dropping thrill ride! Plan to take up to two hours (depending on size of group) for this adventure as you learn about the history of Heise and take in the beautiful mountains and gaze down at the valley and river below on the seven very different ziplines! 


Wyoming

Wyoming

Jackson Hole’s Summer Beauty Recognized by Elle Magazine
The July/August 2011 issue of Elle Décor magazine recognizes the new and modern twist Jackson Hole has taken. This six-page article boasts the town’s glamorous lodging, such as the Four Seasons and the eco-chic Hotel Terra, new hip and inviting restaurants including Q Roadhouse, ll Villagio Osteria, and Rendezvous Bistro, and its unique shopping such as “Made” located in  Gaslight Alley and the industrial-chic shop, “Floral Hardware”. The new vibe is luring sophisticated pleasure-seekers whether they are in search of rustic or the refined. For many Jackson Hole visitors, a perfect day begins outdoors and wraps up with a delicious dinner on the town that’s as beguiling as any top spot in L.A. or New York – but without the stress!Teton Mountain Lodge

“Digital Detox” at Teton Mountain Lodge
In these modern times, a small but growing number of hotels are rolling out “unplugged” or “digital detox” packages to entice people who need a push to take a break from their computer and cell phone screens. Teton Mountain Lodge of Jackson Hole is one of those establishments. Their Solitude Unplugged Package offers a full day privately guided hike, picnic lunch, and two full spa treatments, however, upon checking in, you will be asked to part with and relinquish all digital items. The idea of this package and other programs are tied to our seeming inability to detach our eyes and ears from our cell phones and laptops – and enjoy our vacations! For more information on the Solitude Unplugged Package at Teton Mountain Lodge visit www.tetonmountainlodge.com.  

Wyoming’s Dubois Main Street Receives 2011 Cowboy Keeper Award
Dubois Main Street was named as one of eight recipients for the 2011 Cowboy Keeper Award. Selection for the annual award is based on the level of significance of contributions to the preservation of pioneer heritage and cowboy culture. Dubois Main Street was named for their work to promote and preserve the unique cultural and western heritage of Dubois, Wyoming by fostering and supporting activities such as their annual National Day of the Cowboy event.  Inspired by artist Joelle Smith, the award was conceived in support of the National Day of the Cowboy’s mission to increase awareness and celebrate the annual National Day of The Cowboy Resolution. The National Day of the Cowboy organization is honored to spotlight the efforts and accomplishments of these eight exceptional recipients. Each one represents a powerful element in the preservation of pioneer heritage and an energizing force in the ongoing expansion of the world’s cowboy culture. For more information on Dubois, Wyoming visit www.duboiswyoming.org.


South Dakota

South Dakota

South Dakota’s Great Places: Custer State Park
One of South Dakota’s Great Places is the second largest state park in America, home to one of the world’s largest publicly-owned bison herds, and known for interesting landscapes. It is Custer State Park, located in the Black Hills of South Dakota.

Custer State Park’s 1,300 bison have 71,000 acres to roam. Other wildlife, including pronghorn, elk, mountain goats, prairie dogs, and the park’s entertainers - the begging burros - also can be found at the park. It’s a place were visitors can see the wildlife, up-close and personal, along the 18-mile Wildlife Loop Road.

The campgrounds in Custer State Park offer unique landscapes alongside creeks or amidst pine forests. Additionally, Custer State Park Resort Company offers several lodging options, including the new Reunion Cabin. Staying in Custer State Park puts you just minutes from three scenic byways; Needles Highway, Iron Mountain Road and the Wildlife Loop Road.

There is no shortage of outdoor adventure at the park. Rock climbers test the limits along the “Needles” formations and fly-fishermen can enjoy abundant fishing. Mountain bikers, hikers, photographers, and road cyclists will all find the park exceptional for their trade.

The annual Custer State Park Buffalo Roundup is one of the grandest events at the park. It’s a weekend filled with Old West entertainment and heart-pounding adventure as cowboys and cowgirls round up nearly 1,300 bison. 

Watch a short video of the Buffalo Roundup at Custer State Park.

Western South Dakota offers five national parks, monuments and memorials all within a day’s journey. Take a scenic drive through 1.5 million acres of Black Hills National Forest which contains the world-famous granite sculptures Mount Rushmore National Memorial and Crazy Horse Memorial. Venture into the depths of the earth at Jewel Cave National Monument, the world’s second longest cave. Continue your underground journey at Wind Cave National Park – America’s first cave designated as a national park. Also located within the majestic Black Hills is the second largest state park in the nation, Custer State Park. For a contrast in terrain, travel a short distance east to the Badlands National Park where millions of years of erosion have created an awe-inspiring spectacle. Year-round, South Dakota is a premier destination to experience nature’s beauty.

Featured event:
January 26-February 5, 2012 - Black Hills Stock Show and Rodeo - Rapid City

Featured Itinerary: South Dakota WinterSouth Dakota Winter
Begin your South Dakota Winter journey in Rapid City and drive south on Highway 16 to Mount Rushmore National Memorial. View America’s most famous faces covered with a dusting of snow. The next stop is Crazy Horse Memorial, the largest sculptural undertaking of its kind, where you can also visit the Indian Museum of North America and the sculptor’s studio. Not far from the memorial you will find Custer State Park. Keep your eyes open for buffalo, elk, deer, antelope and burros as you wind your way through the park. From there, travel south on Highway 385 through Wind Cave National Park to Hot Springs. Depart north on Highway 79 for Rapid City and tour a Black Hills Gold manufacturing plant. Then it’s off to Deadwood to try your luck at gaming or learn about the history of this gold rush town.

Snowmobile through the northern Black Hills, where you can tour scenic Spearfish Canyon and Roughlock Falls Nature Area. Or, visit one of the "Dances With Wolves" filming sites. Another option is a ski trip to one of the ski areas for downhill and/or cross-country skiing.

Travel Professionals Tip
Become a fan on our Travel Professionals Facebook page. Click here to find travel tips and information on major events throughout the year in South Dakota.


News from Official RMI Gateway Cities

Minneapolis/St. Paul/Bloomington, MN

Minneapolis/St. Paul/Bloomington, MN

Visit Bloomington, Minnesota this holiday season to experience all the festivities that come along with this time of year!  Bloomington is Home of Mall of America, offers 38 hotels and attractions galore.  Plan to spend a couple days during the holidays at Mall of America, shopping the 520 stores, more than 50 restaurants and attractions to please everyone from the kids to the kids at heart.  For unbeatable getaway packages, check out what the Bloomington Convention & Visitors Bureau has to offer friends and families looking for the perfect excuse to visit Mall of America – holiday Shopping!
  
Santa arrives inside Nickelodeon Universe on November 10.  Come with your wish lists and a big smile when guests have the opportunity to meet the man from the North Pole.  The Holiday Music Festival kicks off on November 25 with holiday cheer being spread around each corner of the mall.  The Minnesota Vikings Cheerleaders host their annual Holiday Show on November 21, a tradition not to be missed.

On Thanksgiving morning, Mall of America will host the annual Walk to End Hunger.  Beginning at 7:00 am, walkers can invade the mall to walk the 5k around the first floor of the mal, and scope out the pre-Black Friday sales.  Visit www.mallofamerica.com for more walk information.

History of the Saint Paul Winter Carnival

Saint Paul, Minnesota Winter Carnival – 126th Anniversary
January 26 – February 5, 2012
www.winter-carnival.com
In 1886, Saint Paul was America’s fastest growing city. Growing from 39,000 residents in 1880 to 120,000 residents in 1886, Saint Paul had also become America’s third largest rail center. To celebrate their city’s success, Saint Paul business leaders produced the inaugural Saint Paul Winter Carnival, which was held during the first two weeks of February in 1886.

In addition to showcasing Saint Paul, the business leaders wanted to disprove a New York newspaper reporter who had described their beloved city as “another Siberia, unfit for human habitation in the winter.” Patterned after Montreal’s Winter Carnival, the first Saint Paul Winter Carnival included parades, skiing, snow shoeing, a blanket tossing contest, and push ball, a game played with giant balls. The most successful attractions were its ice castle and six large toboggan slides.

Throughout its 125-year history, the Saint Paul Winter Carnival has been an integral part of the social fabric of Saint Paul. Carnival reaches out to the people of the Greater Saint Paul area to weave a tapestry of cultures with educational and cultural programming.

Attendance – The Saint Paul Winter Carnival attracts approximately 350,000 visitors a year.


Chicago, IL

Chicago, IL

Ground Zero 360° - September 2, 2011 – January 2, 2012
The Field Museum
The Field Museum presents Ground Zero 360°, a photo exhibition that honors victims and their families and commemorates the valor of New York City policemen, firefighters, ironworkers, and other rescue workers who threw themselves into the recovery effort of September 11, 2001.

Ten years after those tragic events, large-scale, previously unpublished photographs of New York on the day of the terrorist attacks and in the months following will put you in the middle of Ground Zero. See how the dust and debris enveloped the surrounding area and look on as firefighters and police officers worked to save lives and conduct the recovery effort.

The exhibition was created by Nicola McClean, an Irish photojournalist, and Paul McCormack, previously commanding officer of the 41st precinct of the New York City Police Department.  McCormack was among the many brave police officers who helped New York during the attacks and in their aftermath, while McClean took thousands of photographs around the city. The couple, now married, created Ground Zero 360° by weaving McClean’s images with McCormack’s story, conveying the chaos, courage, and emotions of September 11 in a vivid and personal way.  Pieces of the World Trade Center buildings, as well as treasured personal items from lost rescue workers, are also included in the presentation.

Visitors will be able to touch fragments of granite and steel I-beam from the World Trade Center, and hear the city’s original emergency response radio calls from that morning. Also featured are small steel cross that ironworkers created on-site at Ground Zero, as well as an American flag that flew over Ground Zero. The families of police officer Brian McDonnell and fire lieutenant Paul Mitchell, who both lost their lives that day, have graciously donated personal objects reflecting the stories of the two brave men. These include uniforms, pictures and Medals of Honor and Valor. There will also be opportunities for visitors to share their own memories and thoughts about the meanings of September 11. Ground Zero 360, Inc. is a 501(c)(3) not-for-profit organization dedicated to preserving the memory of all victims of September 11.

Jellies - Now through May 28, 2012
The Shedd Aquarium
Be transported to the beautiful and mysterious world of sea jellies. In Shedd’s new special exhibit, Jellies, discover the intriguing ways these pulsing, translucent animals survive—and thrive—in the world’s oceans. Learn how a jelly can devour enough food to double its weight each day, or how sea nettles hunt by trailing their long stinging tentacles to paralyze prey upon contact. And they do it all without blood, bones, or brains. On Earth for millions of years, but at Shedd for only a limited time!

Fa La La …. Affordable Holiday and Winter Fun in Chicago!
Looking for a holiday even Scrooge would love? Chicago knows that it's hip to be thrifty and offers an amazing range of free or penny-wise seasonal fun to keep your family – and your wallet – laughing all the way from Thanksgiving to New Year's Day!

Things to DoChicago, IL
The holiday season officially kicks off on November 19 with the Magnificent Mile Lights Festival. The fun begins at 11 AM with live entertainment in Pioneer Court. At 5:30, emcee Mickey Mouse will lead a procession of celebrities, marching bands, and more to illuminate a million twinkling lights along Michigan Avenue. Don’t be surprised if you spot Santa and his reindeer zooming over The John Hancock Center. At 6:55, the first booms of the Allstate Fireworks Spectacular over the Chicago River will signal the stunning grand finale.

Ronald McDonald, Santa Claus, giant high-flying inflatables, and a cast of thousands will kick off the season at 8:30 AM November 24th at McDonald's Thanksgiving Day Parade (State Street between Congress and Randolph). Arrive early to stake out your viewing spot for the 78th anniversary of this thrilling spectacle.

The glittering cityscape reflected in “The Bean” will take your breath away when you join your voice with various choral groups and other folks at Caroling at Cloud Gate in Millennium Park on Friday nights November 25-December 16 beginning at 6 PM.

The Walnut Room at Macy's on State Street is Chicago’s iconic holiday eatery where you dine under the twinkling 45-foot tall Great Tree bedecked with 1200 intriguing ornaments, including many from the past. Enjoy full meals or lighter bites, and don't miss the Holiday Yule Log dessert. Be sure to see the animated windows at street-level which have delighted generations of visitors. Don’t forget to pick up some sweet goodies made with Macy's own popular Frango chocolate to take home with you.

Welcome 2012 at historic Navy Pier as spectacular free New Year's Eve fireworks light up the sky and Lake Michigan during this annual event.  See their website for Fireworks display start time.

Shopping
Extraordinary shopping is just part of the experience at Christkindlmarket in Daley Plaza. As you stroll among booths selling toys, ornaments, jewelry, and clothing – many handcrafted by artisans – and such German specialties as nutcrackers, cuckoo clocks, beer steins, and other unique items, you'll savor the fragrant aromas and lively sounds of a 16th century German marketplace. In addition to great holiday shopping, don’t miss all of the tasty treats that are available including roasted nuts, sweet cakes and pastries, German chocolates, and candied goodies.

You'll also find savory German delicacies like sausages, sauerkraut, potato pancakes, and, of course, excellent beer. Christkindlmarket is open from November 23-December 24 in Daley Plaza. Admission is free.

Looking for one-of-a-kind gifts for those on your holiday list? Check out the shops in Chicago's great museums and cultural institutions. Among the city's great hidden shopping gems, these stores offer a wide range of specialty items at many different price levels – from apparel, accessories, books, art, music, paper goods, and home furnishings to special-interest items connected with museum exhibits that you won't find anywhere else. And you don't have to pay museum admission fees to shop.  www.museumsinthepark.org

Beginning November 19, more than a million twinkling lights will illuminate your path up Michigan Avenue for shopping at great retail centers including The Shops at North Bridge, Water Tower Place, and The 900 Shops. Also, don't miss the hundreds of other fascinating stores and boutiques along this stretch of road from the Chicago River north to Oak Street.

Winter Play Time
Glide around for free from mid-November through mid-March (weather permitting) at the McCormick Tribune Ice Rink in Millennium Park on Michigan Avenue between Washington and Madison Streets. Bring your own skates or rent a pair for $10. See www.millenniumpark.org opening dates and times.

Talk about taking ice-skating to new heights… check out the indoor ice rink located in the John Hancock Observatory.  The 900 sq ft. rink has great views of Chicago and the lakefront from over 1,000 above street level.  Skating in the Sky at the John Hancock Observatory takes place from January through March 2012.   Don’t miss the skating lessons, and celebrity appearances, and other planned activities.  See their website for hours, fees and a calendar of events.

The Chicago Cultural Center is much more than a place to warm up. This architectural treasure is dressed in its holiday best and packed with fascinating free activities and performances.  Stop by for a tour of this beautiful building, or get some great Chicago sightseeing and dining options at the Visitor’s Center located in the lobby of the Chicago Cultural Center.
 
Where to Eat
Feeling dazed and confused about which of Chicago’s innumerable dining options to choose? Let a Chicago dining expert be your guide.

Join Tastebud Tours, the Real Chicago Food Tour in the City of deep dish pizza, Chicago-style hot dogs and Italian beef. On a Tastebud tour enjoy not only the tastes of these iconic dishes synonymous with our great city, but also be introduced to other foods that Chicago has made famous.

Chicago Food Planet Food Tours specializes in food tours in Chicago’s most historic, delicious neighborhoods. Their signature Near North Food Tour visits eight food tasting locations from mom and pop specialty food shops to one-of-a-kind ethnic eateries, and provides a narrated glimpse into the city’s history and architecture, as well as insider restaurant recommendations.

Savor the city “one slice at a time” during a delicious exploration of culturally-significant and neighborhood pizzerias with Chicago Pizza Tours.

Each Chicago Dine Around Progressive Dining Tour includes three famous Chicago restaurants. Hors d’oeuvres are served at the first restaurant, the main course at the second, and dessert at the third. Chicago Dine Around selects restaurants which enjoy excellent reviews and which accommodate tour guests with preferential treatment. Meals include wine, and alternate menu options are available for vegetarians and those with food sensitivities.
 
Another tasty Chicago treat is Garrett’s Popcorn.  You will see people all over the city carrying these bags around and nibbling as they walk. Garrett Popcorn Shops have been a Chicago tradition since 1949. Try the CaramelCrisp or the CheeseCorn, or get the best of both worlds with the Chicago Mix.


Denver, CO

Denver, CO

Denver Arts Week – November 4-12, 2011Denver Arts Week
Enjoy the fifth annual celebration of the city's vibrant, eclectic arts and cultural scene! Discover for yourself why Denver is earning a reputation as a world capital of art and architecture. Don't miss this week-long celebration of Denver's thriving arts scene, with special events, concerts, art shows, theatre, dance, special deals and discounts. Try something new and explore more than a dozen museums, 40 performing arts groups, eight neighborhood arts districts and 100 art galleries.

The Starz Denver Film Festival – November 2-13, 2011
The Starz Denver Film Festival, now in its 34th year, is the region’s largest annual celebration of film and takes place at the Denver Film Society’s home theatres – the Denver FilmCenter/Colfax and the Starz FilmCenter. The 2011 edition of SDFF will include more than 200 films from around the world with over 150 film artists.

National Western Stock Show & Rodeo – January 7-22, 2012
See rodeos, horse shows, Wild West shows, An Evening of Dancing Horses, Super Dogs, a downtown parade, the Coors Western Art Exhibit & Sale, Children's Ranchland and the Super Bowl of livestock shows.

Mile High Holidays – November-January
Beginning in November with fantastic shopping, hotel deals, and seasonal events, Denver is a great place to spend the holidays.

Denver Beer Fest – September 23-October 1,
Great American Beer Festival – September 29-October 1, 2011
9News Parade of Lights – December 2-3, 2011
Blossoms of Light at the Denver Botanic Gardens – December 2, 2011-January 1, 2012
Zoo lights – December 9, 2011-January 1, 2012
Annual New Year's Eve Fireworks Downtown – December 31, 2011


News from Official RMI Partners

Mall of America

Mall of America

Mall of America® will feature new stores and events this fall and winter to conclude another record year.  The Mall is in Bloomington, Minnesota – only 15 minutes from downtown Minneapolis – and offers an exciting shopping destination for European travelers.Mall of America

The Mall welcomed 28 new tenants in 2010 including Microsoft, Hugo Boss and Cadillac Ranch (restaurant).  New stores and eateries opening in 2011 include Michael Kors, Stuart Weitzman, Armani AIX, Naartjie Kids, Bettie Page, See’s Candies and Sky Deck Sports Grille and Lanes.  They will complement the Mall’s current 520 retailers including Macy’s, Bloomingdales, Abercrombie & Fitch, American Eagle, Lacoste, Levis and Gap.

The new stores strengthen Mall of America’s attractiveness as the number one U.S. shopping destination,” said Doug Killian, director tourism.  “Guests enjoy leading designer brands, lower prices than many other parts of the country and no sales tax on clothing or shoes.  Combined with exciting restaurants, events and family attractions, Mall of America is the ideal vacation getaway.”

The Mall will feature holiday décor, live entertainment and sales throughout the year-end holiday season.  Mall of America conducts over 400 free annual events including Hollywood celebrity appearances and concerts.  For more details, visit www.mallofamerica.com and click the “events calendar.” 

In addition to shopping, guests can enjoy hours of family fun at Nickelodeon Universe® - the nation‘s largest indoor amusement park in the center of the Mall.  Other family attractions include SEA LIFE Aquarium®, LEGO® Store, American Girl®, Theatres at Mall of America®, Moose Mountain Adventure Golf, The Flying Dutchman Ghostly Gangplank (ropes course), Amazing Mirror Maze and A.C.E.S. Flight Simulators.

Mall of America is located next to Minneapolis/St. Paul International Airport (MSP).  The Mall is only 15 minutes from downtown Minneapolis and is linked to MSP and Minneapolis by Light Rail Train.  37 hotels are located in Bloomington and offer courtesy bus shuttle service to/from MSP and the Mall.   Bloomington hotels feature affordable prices, attractive amenities and convenient access to all points in the metropolitan area.  Visit www.MOAspecialoffers.com for full details. 

The Mall offers more ways to save money with its Super Savings Coupon Book featuring over 200 discounts at stores, restaurants and attractions (over USD $1,500 in combined savings).  The book can be purchased at Mall of America for USD $9.95 and is available complimentary to tour operators and travel agencies as a value-added benefit to their clientele.  Contact Doug Killian for details on the coupon book voucher or any other aspect of the Mall.  He can be reached at dkillian@mallofamerica.com or 952-883-8812.


Rapid City CVB

Rapid City CVB

Recently, Rapid City was selected as a finalist in the nationally sponsored Rand McNally and USA Today “Best of the Road” contest.

Through a voting process, thorough review, and captivating photos, Rapid City qualified in the category for ‘Most Patriotic’ Best Small Town in the United States. Other categories included ‘Most Fun’, ‘Most Beautiful’, ‘Friendliest’, and ‘Best for Food’. Vying for ‘Most Patriotic’ title rights along with Rapid City were five other small towns: Williamsburg, VA; Clarksville, TN; Peachtree City, GA; Ft. Leonard Wood, MO; and Emporia, KS.

The Rapid City Convention & Visitors Bureau was tasked with creating an itinerary showcasing the region’s ‘Most Patriotic’ elements in order to shine above the rest! With such stiff competition, this was no easy task. On Sunday, July 10 and Monday, July 11 the Road Rally team, known as Captain & Clark or Christopher Staudinger and Tawny Clark, visited Rapid City and the surrounding Black Hills as the last stop on their judging journey. From their spectacular time in the Black Hills, to a special dinner with military dignity or their encounter with the Mt. Rushmore mascots, Rapid City welcomed and embraced the Road Rally Team.

Captain & Clark left Rapid City with a renewed sense of multicultural partisanship. Road Rally team member Staudinger boasted about the pioneering spirit of America they found across cultures. The significance of both Mt. Rushmore National Memorial, dedicated to U.S. heritage, and Crazy Horse Memorial, dedicated to Native Americans’, left a pronounced impression. Representatives from the Rapid City Convention & Visitors Bureau attended the Annual Conference for Destination Marketing Association International (DMAI) from July 20-22 for continuing education. It was here the announcement was made that Rapid City was awarded as the ‘Most Patriotic’ Best Small Town in the U.S. in the Best of the Road contest

“One of the primary roles of a destination marketing organization (DMO) is to assist its destination in developing its true local flare,” commented Michael D. Gehrisch, DMAI President & CEO. “This competition has provided America’s small communities the chance to shine the spotlight on what makes their destination truly unique.

The Best of the Road competition has offered these small towns the ability to gain national attention, and USA TODAY and Rand McNally should be commended for their efforts.” Included with the designation is a feature in the 2013 Rand McNally Road Atlas, a USA Today feature, and a feature on www.bestoftheroad.com.

The Rapid City Convention & Visitors Bureau would like to thank all of the individuals and organizations who contributed to hosting Captain & Clark on their visit and those who shared their thoughts and votes via social media to help Rapid City earn the title of ‘Most Patriotic’ Best Small Town in the U.S.


Rocky Mountain Holiday Tours

Rocky Mountain Holiday Tours

By Gary Schluter

We are approaching the end of another busy summer season—and although September looks to be as hectic as any month so far, we are always pleased to have made it past Crazy August!  August and September seem even crazier as they are very busy months for bookings to actually arrive for their holidays—but also as we look into the future towards 2012 with a lot of the product people in Europe working to finalize their brochures and publications and wanting new programs, rates, etc.  2012 Tariff is out—now working on the first addendum with the lodges and activities that gave us rates too late to be in the initial posting.  Specialty tariffs are in their final stages.  Our Thank You to All of our Booking Partners for another fantastic season!

At this time we are also getting ready for the fall promotion season with travels to Italy, Belgium and France coming up very soon.  RMHTours is also looking forward to the Mega Fam as we always look at this as one of the top “Marketing Tools” for working with some of our “old” booking partners and the change to pick-up a couple of new potential tour operators as future booking partners.  The route thru Montana and Idaho even has a few areas included that I have never seen, so looking to fill in my understanding of this region as well. Best regards to all – Gary.