Real America Website

Have you considered marketing online at our website, www.RMI-RealAmerica.com, designed specifically for international travelers? The site is an affordable and effective way to increase your exposure in the European community and is the primary response site for travel inquiries to the Real America states of Idaho, Montana, South Dakota and Wyoming. Thousands of your potential clients visit our site for travel information on visiting the American Rocky Mountain region.

The travel resource website, www.RMI-RealAmerica.com, comes with great advertising opportunities, including Banner Ads, Themed Page Listings, Text Links, and even Customizable Pages.

About RMI-RealAmerica.com

In addition to English, www.RMI-RealAmerica.com offers German, French, and Italian translations, catering to RMI’s European target market.  Detailed travel information can be found on the Real America states as well as the gateway cities of Chicago, Denver and Minneapolis/St. Paul/Bloomington and marketing partners Rapid City CVB, Visit Cheyenne, Buffalo Bill’s Cody/Yellowstone Country, Mall of America, SWITA and Yellowstone (Xanterra) Parks and Resorts. 

The website offers in-depth, day-by-day itineraries to more than a dozen specific travel, cultural, historical and sporting locations throughout the Real America Region.  Moreover, visitors can find a wealth of useful travel information, including suggestions on places to stay, things to do, what to wear, and links to tour operators who can get them to the region.  

This year the site recorded 30,337 unique visitor sessions from July 2010 through June 2011, good for a 2% increase over previous year numbers.  Average monthly unique visitors totaled over 2,500 with February and March of 2011 being peak months.  Plans are in motion for a complete redesign of the site, to be completed by June of 2012. 

RMI’s social media outlets have grown in the last year.  Facebook currently has over 200 likes, while our Twitter account has nearly 90 followers and the RMI YouTube channel has received over 2,000 upload views. 

Why Should you Advertise with RMI?

Reaching the Right Audience

Your target audience are buyers throughout Europe who are logging onto the website because they are interested in booking packages for their clients and/or themselves. The "Real America" is one of the premier U.S. destinations for many Europeans.

• European tourists spend an average of $1,982 per trip to the US and stay for 14 days.
• Europeans have, on average, 5-6 weeks of vacation time, plus up to 16 annual paid public holidays.
• Despite occasional political differences, they love America and what it stands for.
• They are more likely to visit during "shoulder" or off-peak seasons than domestic travelers.
• They are willing to visit "off-the-beaten-path" rural attractions and destinations.
• Overseas visitation is a hedge against volatile domestic and Canadian market swings.
• Our challenges (lack of population, rural access) are often viewed as benefits to a world seeking out green and open destinations.
• International guests enhance the experience for domestic visitors and create additional perceived value.
• The value of the Euro against the US dollar currently makes the US very affordable for many visitors.

Visibility

By promoting your products, services and/or destination online, you will make sure that those European travel trade professionals, consumers and media alike will see your information.

• The web site receives on average 20,000 unique visitors per year.
• More and more international consumers are researching their dream holiday online before they book. Get your product in front of them.
• The Real America website is the primary response site to overseas inquiries for information on travel opportunities in the RMI region and is promoted at all of the trade shows, consumer shows, sales missions and other marketing activities that RMI it's overseas representatives and your state international representatives attend every year.

Value

By utilizing industry leading SEO and working with Google, Bing, Yahoo! and other large search engines, we hope to help your marketing arm reach a bit further. Purchasing an annual advertisement on www.RMI-RealAmerica.com is as low as $150.

Year-Round Promotion

Ads on the website are year-long placements and come with stat tracking so you know what you're getting for your money.

Contact

For pricing and availability, please contact Mathias Jung at 307-637-4977 x 202 or mjung@rmi-realamerica.com.

Real America Guide

The latest edition of the Real America Guide, our magazine style publication distributed in our overseas markets, is published every fall by Phoenix International Publishing.  The travel information covering the region contained in the four separate language editions of the guide (English, German, French and Italian) reaches European travel trade professionals and consumers through RMI's five European offices (UK, France, Germany, Italy, and the Netherlands) at trade and consumer shows, direct requests and through each market’s expanded websites. 

The Real America Guide is the official consumer travel guide for the states of Idaho, Montana, South Dakota and Wyoming and is distributed in the UK, Germany, Benelux, Italy and France.

The main guides are published for the UK and German markets while we have a more condensed version produced for specifically for the French and Italian markets.

UK and Germany

Click the below links to view the online version of the 2012 UK and German Real America Guides.

http://www.phoenixip.com/publications/RMI2012
http://www.phoenixip.com/publications/RMI2012German

Distribution: 70,000
Readership: 168,000

50,000 UK consumer - with Essentially America, the UK's only consumer magazine dedicated to travel to the USA

5,000 UK consumer - as consumer fulfillment and at consumer shows and trade shows by Rocky Mountain International

10,000 Germany consumer - as consumer fulfillment and at consumer shows and trade shows by Rocky Mountain International

5,000 UK travel trade and consumer - via electronic download from the Essentially America website

Italy and France

Click the below links to view the online version of the 2012 Italian and French Real America Guides.

http://www.phoenixip.com/publications/RMI2012Italian
http://www.phoenixip.com/publications/RMI2012French

Distribution: 5,000 each

Contact

For advertising information, please contact Larry Cohen.

Larry Cohen
Northeast Media, Inc.
140 Sherman Street, Third Floor
Fairfield, CT 06824, USA
tel. 203-255-8800
fax. 203-255-8804
email. larrycohen@northeast-media.com