Rocky Mountain International
Familiarization Tours
Familiarization Tours (Fam Tours) are complimentary or reduced-rate travel programs for travel agents, tour operators and/or travel writers that are designed to acquaint them with the Real America region in order to stimulate the sale of travel. Fam tours have been described as the most cost-effective and efficient means of marketing a tourism product.
On average, Rocky Mountain International, with the assistance of the RMI Overseas Offices and States, coordinates approximately 30 Fam Tours per year, including the RMI Mega Fam which takes place in the fall every year. In 2011, 38 overseas tour operators and U.S.-based receptive operators experienced attractions in Montana and Idaho for the RMI Mega Fam.
In addition, smaller, more customized and targeted Fam Tours (see below) are coordinated and conducted every year resulting in real business and exposure for the region states of Idaho, Montana, South Dakota, Wyoming and North Dakota. Several articles, reviews, and broadcasts were produced from the experiences gained through these Fam Tours.
RMI thanks all of the destinations and suppliers on the ground, as well as our sponsoring airlines, who generously invested in the projects with in-kind services and helped make them so successful.
2011
| Who | When | Where | What | Markets |
| Bo Travail Productions | Jan 10-18 | WY | Media | France |
| Chaval Pratique | Jan 10-16 | DEN & SD | Media | France |
| Snowmagazine.com | Feb 2-7 | ID | Media | UK |
| Holiday for Kids Magazine | Feb 8-16 | ID & WY | Media | Australia |
| Sun Herald | Feb 11-17 | ID & MT | Media | Australia |
| The Times | Apr 26 | WY | Media | UK |
| Sunday Times | May 8-20 | SD & MT | Media | UK |
| Essentially America | May 9-17 | SD | Media | UK |
| Le Figaro | May 12-21 | ID & MT | Media | France |
| Adrienne Friedlaender | May 14-22 | MT | Media | Germany |
| Richard Harrington & Roger Baker | May 15-20 | WY, MT & SD | Trade | UK |
| Heidi & Hans Juergen Koch | May 17-June 22 | DEN, SD & WY | Media | Germany |
| Nordmann-Reiser | May 26-June 9 | DEN, WY, MT & ID | Trade | Norway |
| Tobias Welck | May 30-June 6 | WY & SD | Media | Germany |
| Lance Richardson | June 1-18 | WY, ND & MT | Media | Australia |
| TEMA | June 6-7 | DEN & WY | Trade | Sweden |
| Edwin van Delden & Jacob van Gorkom | June 11-26 | ID, MT & WY | Trade/Media | Benelux |
| Liesbeth van der Wal & Eric Govers | June 17-28 | MT & WY | Media | Benelux |
| Runners' World | June 19-28 | SD | Media | Italy |
| Swanson Travel | June 20-26 | SD, ND, MT & WY | Trade | Sweden |
| EXTRA Golf | June 26-July 1 | ID | Media | Austria |
| AAA Australia | June 26-July 6 | WY, MT, ND, SD & DEN | Media | Australia |
2010
| Who | When | Where | What | Markets |
| Cheval Pratique | Jan 12-16 | DEN, WY | Media | France |
| Voyages TV | Feb 14-20 | ID, MT | Media | France |
| Bernhard Krieger | Feb 26-Mar 7 | WY | Media | Germany |
| Mieke Scharloo | Feb 27-Mar 6 | WY | Media | Benelux |
| Quest Reizen | May 8-14 | MT, ID | Media | Benelux |
| Aventuria | May 10-14 | WY | Trade | France |
| Aguila | May 17-30 | DEN, WY, SD | Trade | France |
| Tourbook Travel | May 30-June 21 | WY, SD, DEN | Trade | Germany |
| Bayrischer Rundfunk Filming | June 2-8 | MT | Media | Germany |
| VRT Belgian TV | June 7-15 | SD, WY | Media | Benelux |
| Paul Robert | June 7-17 | MT, ID | Media | Benelux |
| Guide du Routard | June 16-28 | WY, MT | Media | France |
| Faszination Fernweh | June 18-22 | ID, MT, WY | Trade | Germany |
| Kenth Madsen | June 28-July 6 | MT, ND, WY | Media | Denmark |
| Bernard Lyall | July 10-25 | MT, WY & DEN | Media | UK |
| Flex Travel | July 12-26 | WY, MT, SD | Trade | Switzerland |
| NewWestern Magazine | July 23-26 | WY | Media | France |
| London Daily Mail on Sunday & BBC Radio 4 | July 23-26 | SD | Media | UK |
| Carmine Ghersi | July 26-28 | WY | Media | France |
| Roger St. Pierre | July 26-Aug 8 | ID, WY & DEN | Media | UK |
| Rainer and Monika Hamberger | Aug 8-12 | MT | Media | Germany |
| Poul Husted | Aug 16-28 | ID, MT, WY | Media | Denmark |
| Comptoir | Sept 5-12 | SD | Trade | France |
| Voyages TV | Sept 8-20 | WY & MT | Media | France |
| Mototurismo | Sept 9-20 | DEN, WY, ID | Media | Italy |
| Visit USA Austria | Sept 9-17 | SD, WY, ID, MT, MSPB | Trade/Media | Austria |
| 2010 RMI Mega Fam | Sept 17-25 | WY, ID | Trade | All |
| Claudia Hellmann | Sept 18-24 | ID, MT, WY | Media | Germany |
| Margit Boeckh | Sept 19-Oct 1 | ID, MT, SD, MSPB | Media | Germany |
| Outdoor Magazine & Shawn Connor | Sept 25-28 | DEN, WY | Media | Australia |
| VI Menn Magazine | Oct 1-6 | MSPB, ND | Media | Norway |
| DeMorgen Newspaper & Genieten Magazine | Oct 3-13 | ID, WY & MT | Media | Benelux |
| IFB | Dec 27-Jan 6 | WY | Trade | Germany |
2009
| Who | When | Where | What | Markets |
| Grand Reportages | 3/5 - 3/15 | ID, WY | Media | France |
| Pascale Desclos | 5/27 - 6/2 | WY | Media | France |
| Erwin Kennis | 5/29 - 6/11 | SD, MT, WY | Media | Benelux |
| Directours | 6/3 - 6/7 | WY | Trade | France |
| Metro Newspaper | 6/10 - 6/16 | WY | Media | UK |
| Stürtz Verlag / America Journal, Heeb & Jeier | 6/16 - 7/18 | WY, MT, SD | Media | Germany |
| Mototurismo | 6/18 - 6/29 | ID | Media | Italy |
| EXTRA Golf | 6/29 - 7/1 | ID | Media | Germany |
| France Culture Radio Program | 7/18 - 7/23 | WY | Media | France |
| Jules Verne | 7/22 - 8/4 | WY, SD | Media | Germany |
| Traktor Power / Outpost PR | 8/10 - 8/15 | MT | Media | Germany |
| Claire David Tartane | 8/10 - 8/25 | SD | Media | France |
| News of the World | 9/7 - 9/27 | WY | Media | UK |
| Sandra Evrard | 9/16 - 9/29 | SD, WY | Media | Benelux |
| Roger St. Pierre | 9/22 - 10/3 | SD, ND | Media | UK |
| V&S Magazine | 9/30 - 10/8 | ID, WY | Media | Italy |
| Dietrich Bolck | 9/26 - 10/4 | SD, WY | Meida | Germany |
| RMI Mega Fam | 10/2 - 10/12 | WY, SD | Trade | All |
| Claire Meynial/Le Point Magazine | 12/13 - 12/16 | WY | Media | France |
2008
| Who | When | Where | What | Markets |
| Cheval Pratique | 1/12 - 1/15 | DEN | Media | France |
| Alidays | 1/27 - 2/4 | SD, WY | Trade | Italy |
| German Ski | 2/1 - 2/10 | MT, WY, ID | Trade | Germany |
| Tuttoturismo | 3/4 - 3/11 | ID | Media | Italy |
| Brigitte von Imhof, various publications | 3/13 - 3/17 | ID | Media | Germany |
| Armin Moeller, various publications | 5/26 - 6/6 | ID, WY, MT | Media | Germany |
| Bettina Kowalewski, various publications | 6/1 - 6/5 | ID | Media | Germany |
| Playboy Magazine | 6/8 - 6/17 | ID, WY, MT | Media | Germany |
| Observer Newspaper | 6/10 - 6/17 | MT | Media | UK |
| Daily Telegraph | 6/21 - 6/26 | MT | Media | UK |
| Mail on Sunday | 6/22 - 7/1 | MT | Media | UK |
| Garufi and Bertolotti, various publications | 6/22 - 7/12 | WY, MT | Media | Italy |
| Luigi Di Fronzo, various publications | 7/22 - 8/8 | WY, SD | Media | Italy |
| Net Travel Associates | 8/3 - 8/19 | WY | Trade | Benelux |
| Comptoir Des Estats-Unis | 9/11 - 9/18 | MT, WY | Trade | France |
| Peter Nefkens | 9/13 - 9/22 | MT, SD, WY | Media | Benelux |
| Mega Fam | 9/24 - 10/8 | DEN, MT, SD, MSPB | Trade | All |
| Daily Telegraph | 9/26 - 10/3 | WY | Media | UK |
| Golf Magazine | 10/3 - 10/9 | ID | Media | France |
| Voyageur Du Monde | 10/8 - 10/14 | SD, WY | Trade | France |
| Thomas Leufen | 12/9 - 12/11 | WY | Trade | France |
2007
| Who | When | Where | What | Markets |
| Cheval Pratique | 1/6 - 1/12 | DEN, WY | Media | France |
| ZDF | 2/2 - 2/10 | WY | Media | Germany |
| Faszination Ski | 2/6 - 2/12 | WY | Media | Germany |
| La Fabbrica Dei Sogni | 2/4 - 2/14 | WY, ID | Trade | Italy |
| Tuttoturismo | 3/6 - 3/13 | WY | Media | Italy |
| Ski Magazine | 3/8 - 3/15 | WY | Media | Benelux |
| Le Figaro Magazine | 5/14 - 5/26 | MT, WY, ID | Media | France |
| Fuldaer Zeitung/Reise Journal | 5/31 - 6/21 | ID, WY, MT | Media | Germany |
| Guide du Routard | 6/9 - 6/21 | WY, ID | Media | France |
| The Sun Newspaper | 6/14 - 6/28 | DEN, WY, SD | Media | UK |
| Gekofilm | 6/24 - 7/3 | WY, MT | Media | Italy |
| Ramon Kramer Music and Film Production | 6/25 - 6/29 | MT | Media | Germany |
| Latitudesmag.com | 8/14 - 8/30 | WY, SD | Media | Italy |
| America Journal/Thomas Jeier | 8/27-10/6 | SD, MT, WY | Media | Germany |
| SpeakUp Magazine | 8/30 - 9/19 | WY, SD | Media | UK |
| Gil Guiglio | 9/11 - 9/19 | WY | Media | France |
| Various Motor Magazines/Dirk Koester | 9/20 - 10/4 | WY, SD, MT | Media | Germany |
| AmericA Magazine | 9/21 - 10/9 | MSPB, SD, WY, MT, ID | Media | Benelux |
| RMI Mega Fam | 9/21 - 10/2 | SLC, DEN, ID, MT | Trade | All |
| Michael Juhran | 9/25 - 10/7 | SD, WY | Media | Germany |
| Various Travel Magazines/Sciacqua & Benazzi | 9/25 - 10/12 | MT, ID | Media | Italy |
| MAZ | 10/10 - 10/25 | SD, WY, MT, ID, SLC | Media | Germany |
2006
| Who | When | Where | What | Markets |
| Cheval Pratique | 1/6 - 1/15 | WY, ID, DEN | Media | France |
| Notre Temps | 5/3 - 5/14 | MT, SD | Media | France |
| Voyages d'Affaires | 5/16 - 5/26 | WY, DEN | Media | France |
| Dertour | 5/30 - 6/6 | DEN, WY, SD | Trade | Germany |
| Promotor Magazine | 7/19 - 7/27 | MT, WY | Media | Benelux |
| Surrey Advertiser | 7/31 - 8/14 | DEN, WY, SD | Media | UK |
| Radio RCF | 7/31 - 8/3 | MT | Media | France |
| America Journal | 8/11 - 9/5 | ID, MT, WY | Media | Germany |
| Vanity Fair | 8/23 - 9/5 | WY, ID | Media | Italy |
| Five to Nine | 9/2 - 9/9 | ID | Media | Germany |
| Reise & Preise | 9/12 - 9/19 | WY | Media | Germany |
| Various Travel Magazines/Brinke & Kraenzle | 9/21 - 10/9 | WY, SD | Media | Germany |
| Promotor Magazine | 9/24 - 9/26 | MT | Media | Benelux |
| RMI Mega Fam | 9/30 - 10/14 | SLC, WY, ID | Trade | All |