e-Newsletter

Our quarterly e-newsletter, the Real America News, has maintained its strong popularity not only in the Real America region but throughout Europe as well.  Every quarter, news about the region is sent electronically to over 4,200 qualified contacts - both domestic suppliers and international tour operators and journalists - keeping them updated with news about the region and RMI’s marketing activities.  This format has allowed us to increase our distribution and direct readers to our website, ultimately improving communication.

In addition to the Real America News and as part of our ongoing communication efforts, we regularly send out email blasts with information regarding trade shows, advertising and Roundup opportunities. By utilizing some of the latest e-marketing options available, RMI is able to provide greater contact with suppliers in the four-state region and the travel industry in Europe.  We look forward to continually enhancing these offerings, and we encourage you to stay in touch with us as well.

If you are not contacted via email about the newest e-Newsletter being posted, and would like to be added to our mailing list, please contact Nancy Hall at nhall@rmi-realamerica.com.

Real America Website

RMI’s regional travel website, www.RMI-RealAmerica.com, has developed into an exceptional resource for travel information on the Rocky Mountain states of Idaho, Montana, South Dakota and Wyoming.  The 2010/11 fiscal year resulted in increased visitation to the site, while advances were made with social media and overseas web exposure. 

In addition to English, www.RMI-RealAmerica.com offers German, French, and Italian translations, catering to RMI’s European target market.  Detailed travel information can be found on the Real America states as well as the gateway cities of Chicago, Denver and Minneapolis/St. Paul/Bloomington and marketing partners Rapid City CVB, Visit Cheyenne, Buffalo Bill’s Cody/Yellowstone Country, Mall of America, SWITA and Yellowstone (Xanterra) Parks and Resorts. 

The website offers in-depth, day-by-day itineraries to more than a dozen specific travel, cultural, historical and sporting locations throughout the Real America Region.  Moreover, visitors can find a wealth of useful travel information, including suggestions on places to stay, things to do, what to wear, and links to tour operators who can get them to the region.  

This year the site recorded 30,337 unique visitor sessions from July 2010 through June 2011, good for a 2% increase over previous year numbers.  Average monthly unique visitors totaled over 2,500 with February and March of 2011 being peak months.  Plans are in motion for a complete redesign of the site, to be completed by June of 2012. 

Web advertising is available on this site. For more information, visit our advertising page, or please contact Mathias Jung at RMI.

RMI’s social media outlets have grown in the last year.  Facebook currently has over 200 likes, while our Twitter account has nearly 90 followers and the RMI YouTube channel has received over 2,000 upload views. 

Each overseas office has an in-country website as well, enabling prospective consumers or interested trade and media to learn more about the region in their own language. 

UK - www.RMI-RealAmerica.com
Italy - www.RealAmerica.it
Germany - www.RMI-RealAmerica.de
Benelux - www.RMI-RealAmerica.nl
France - www.RMI-RealAmerica.fr

Real America Guide

The latest edition of the Real America Guide, our magazine style publication distributed in our overseas markets, is published every fall by Phoenix International Publishing.  The travel information covering the region contained in the four separate language editions of the guide (English, German, French and Italian) reaches European travel trade professionals and consumers through RMI's five European offices (UK, France, Germany, Italy, and the Netherlands) at trade and consumer shows, direct requests and through each market’s expanded websites. 

The Real America Guide is the official consumer travel guide for the states of Idaho, Montana, South Dakota and Wyoming and is distributed in the UK, Germany, Benelux, Italy and France.

The main guides are published for the UK and German markets while we have a more condensed version produced specifically for the French and Italian markets.

UK and Germany

Click the below links to view the online version of the 2012 UK and German Real America Guides.

http://www.phoenixip.com/publications/RMI2012
http://www.phoenixip.com/publications/RMI2012German

Distribution: 70,000
Readership: 168,000

50,000 UK consumer - with Essentially America, the UK's only consumer magazine dedicated to travel to the USA

5,000 UK consumer - as consumer fulfillment and at consumer shows and trade shows by Rocky Mountain International

10,000 Germany consumer - as consumer fulfillment and at consumer shows and trade shows by Rocky Mountain International

5,000 UK travel trade and consumer - via electronic download from the Essentially America website

Italy and France

Click the below links to view the online version of the 2012 Italian and French Real America Guides.

http://www.phoenixip.com/publications/RMI2012Italian
http://www.phoenixip.com/publications/RMI2012French

Distribution: 5,000 each

Contact

For advertising information, please contact Larry Cohen.

Larry Cohen
Northeast Media, Inc.
140 Sherman Street, Third Floor
Fairfield, CT 06824, USA
tel. 203-255-8800
fax. 203-255-8804
email. larrycohen@northeast-media.com

 

 

Annual Marketing Report

Every year RMI produces a Marketing Report that covers the people, activities, events and services that we're involved in during the state fiscal year from July 1 - June 30.

To *download the 2011 version, please click here.

If you did not receive a hard copy of the Annual Report and would like to, please contact Nancy Hall at nhall@rmi-realamerica.com.

*You can use Adobe Acrobat or Adobe Reader to download the RMI Annual Marketing Report. If you do not have Adobe you can simply download the free Adobe Reader 10 from: www.adobe.com/go/reader