Rocky Mountain International
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Advertising with RMI The Real America

There are two ways to promote your organization with RMI, the "Real America" guide and its web version, RMI-RealAmerica.com.


Are you looking for a great opportunity to market your company online? Do you want to promote internationally? Have you considered our web site, www.RMI-RealAmerica.com, designed specifically for international travelers? The site is an affordable and effective way to increase your exposure in the European community and is the primary response site for travel inquires to the Real America region.

This year, 152,000 of your potential clients went to our site for travel information on visiting the American Rocky Mountains.

RMI is pleased to introduce our recently redesigned website, www.RMI-RealAmerica.com. With the new design comes great advertising opportunities, including Banner Ads, Themed Pages, Text Links, Shared Show Leads and Customizable Pages.

About RMI-RealAmerica.com

With a wealth of content about the region, itineraries and photos, the site receives over 152,000 unique visitor sessions per year. RMI-RealAmerica.com is the web version of RMI's popular Real America Guide, and is presented in English, German French and Italian. In addition, the site is linked to the state tourism web sites of our clients, Idaho, Montana, South Dakota, and Wyoming as well as our Gateway Cities of Denver, Salt Lake City, and Minneapolis/St. Paul/Bloomington.

Recently the site has undergone a complete redesign, and we continue to find ways to make it better for international travelers.


RMI Web Advertising Program

Banner Ads RMI Banner Ad

*NEW! Shared leads now available with purchase of banner ad. Contact us for more information!*

Advertising rates start as a very reasonable $500/year for a homepage ad and $300/year for exposure on any remaining pages. You will receive an ad prominently displayed on the page of your choice linking directly to your web site.

As an extra incentive for you to promote your business online, new advertisers will receive a 10% discount on any of the banner ad options that are still available. While space is limited, there are many great opportunities for you to reach the world with a banner ad on www.RMI-RealAmerica.com.

RMI Banner Ad Package:

RMI-RealAmerica.com has two different banner advertising packages. The first is for domestic suppliers with product in the region (ie. hotels, destinations, attractions, etc.). The second is for European tour operators that offer product/packages in the region. Below are the details of both packages.

Domestic Suppliers:

  • All supplier ads are LARGE banner size (468 pixels x 60 pixels jpg or gif)
  • All supplier ads are prominently displayed at the top of every page
  • Price structure is determined by specific page placement rather than simply random rotation
  • Ads run for 1 year from post date
  • Quarterly stat updates so you know the exposure you are getting

European Tour Operators:

  • All Tour Operator ads are 145 pixels x 180 pixels jpg or gif
  • All Tour Operator ads are prominently displayed on the right side of every page
  • Price structure is determined by specific page placement rather than simply random rotation
  • Ads run for 1 year from post date
  • Quarterly stat updates so you know the exposure you are getting

Placement/Pricing Options:

  • Homepage (1 of 16 ads rotating in 2 slots)..........................................................$500
  • Remaining Pages (2 ad slots per page)...............................................................$300

Links

You can place a text link anywhere on our site that will direct visitors to your business, attraction or destination website.

RMI Link Package:

  • All links will be prominately displayed on the right of the page of your choice under the title "Related Links"
  • In-content links are also available upon request
  • Links will remain valid for 1 year upon purchase

Placement/Pricing Options:

  • Homepage..........................................................................................................$300
  • Remaining Pages..............................................................................................$150

Themed Page Listing

For the first time, RMI is offering the possibility for region suppliers to contribute to the content of our informative website. Our goal is to showcase the many great features in the states of Wyoming, Idaho, Montana, & South Dakota and our gateway cities to interested European travelers when planning their trip to our region. Categorized, themed pages will be included under the Region Features link for suppliers to utilize in marketing their organization.

Among the themes are Museums, Shopping/Retail, American Indians/Tribes, Nightlife/Pubs, Places to Stay, Ranch Vacations, Dining, Unique Attractions and more. For a complete list, click HERE.

If you are interesting in promoting on the site, please contact Mathias Jung at 307-637-4977 x 112 or mjung@rmi-realamerica.com

Enhanced Region Feature Package:

* Your Logo
* Descriptive Paragraph (175-200 words)
* Website Link
* 1-2 Pictures
* Year Placement

Pricing Options:

* Enhanced Region Features Listing...............................................................$300


YourPage

RMI is now offering you the chance to contribute to the content of your own page of our website. You can create the editorial, including content, links, logos, etc. that you want online visitors to read about your organization.

Please contact us for more information.


Download:

Reserving your Banner Ad:

To reserve your advertising space, please contact Mathias Jung via either:

This is your chance to reach the international market at a very affordable price. Don't delay, spaces are limited.

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The Real America GuideReal America Guide

The Real America Guide is a unique travel magazine, published to foster both trade and consumer travel to Idaho, Montana, South Dakota, and Wyoming - The Real America.

Advertising in the guide presents an excellent opportunity for any organization located in the Real America region. If you are interested in marketing your product or service to European travel trade personnel and consumers, this is your chance.

In cooperation with RMI, the guide is annually published by Barry Gordon of Monarch Publications and advertising is handled directly with him. To learn more about advertising in the guide, click here.

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Why Should you Advertise with RMI?

There are four excellent reasons to promote with RMI:

Reaching the Right Audience

Your target audience are buyers throughout Europe who are picking up the guide or logging on the the web site because they are interested in booking packages for their clients and/or themselves. The "Real America" is one of the premier US destinations for many Europeans.

  • Market trends show that Europeans are once again considering the USA as a choice vacation destination due to the favorable exchange rate between the Pound Sterling and the Euro over the US dollar

  • Travel trends show a preference on the part of the European traveler to avoid purchasing city packages in favor of more leisurely landscape oriented destinations, perceived as more friendly and peaceful for the holidays

Visibility

By promoting your products, services and/or destination in the guide or on the web site, you will make sure that those European travel trade professionals and consumers will see your information.

  • There will be 75,000 copies of The "Real America" Guide published and delivered to RMI's overseas offices in Germany, Italy, France, Benelux, and UK
  • The guide will be delivered and distributed at all of the major travel trade shows in the RMI target markets, including the Manchester Holiday Show (UK), ITB (Berlin), BIT (Italy), PowWow (US), 4 States' Governor's Conferences, WTM (UK), and other promotional events.
  • The web site receives over 152,000 unique visitors per year with monthly average visitors at just over 11,500
  • The "Real America" guide and web site are the primary response materials to overseas inquiries for information on travel opportunities in the RMI region

Value

Purchasing a full page ad in the guide, for example, will allow you to reach each of your 75,000 potential buyers for about $25 a day. While the web site is an even better deal with year long ads as low as $300.

Year-Round Promotion

The guide is an annual publication that will remain at your buyers' fingertips for an entire 12 months. In addition, ads on the web site are year long placements.

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RMI Region Wyoming Idaho South Dakota Montana

State Tourism Offices


Idaho

Idaho Division of Tourism
Karen Ballard - Administrator
Nancy Richardson - International Trade Specialist
700 W. State St., P.O. Box 83720
Boise, ID 83720-0093 USA
PH: 208-334-2470 • FAX: 208-334-2631
www.visitidaho.org nancy.richardson@tourism.idaho.gov


Montana

Montana Department of Commerce - Travel MT
Betsy Baumgart - Administrator
Pam Gosink - Marketing and Overseas Program Mgr
301 South Park, P.O. Box 200533
Helena, MT 59620-0533 USA
PH: 406-841-2870 • FAX: 406-841-2871
www.visitmt.compgosink@mt.gov


South Dakota

South Dakota Department of Tourism
Melissa Bump - Director
Maureen Droz - Trade Sales & Marketing Manager
711 E. Wells Ave., Capital Lake Plaza
Pierre, SD 57501-3369 USA
PH: 605-773-3301 • FAX: 605-773-3256
www.travelsd.com maureen.droz@state.sd.us


Wyoming
Wyoming State Office of Travel and Tourism
Diane Shober - Director
Rita Greene Bellardo - Manager, Travel Trade Marketing
1520 Etchepare Circle
Cheyenne, WY 82007 USA
PH: 307-777-2853 • FAX: 307-777-2877
www.wyomingtourism.org
rita.greene-bellardo@visitwyo.gov

 

 

 

 

 

 
© 2006 Rocky Mountain International